Client Strategist

PlayOn; Midwest (WY); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Company equity (stock options)

Hybrid/flexible work environment

401K plan

Healthcare plans

Dental, vision, life insurance

Job summary

PlayOn is seeking a highly creative Client Strategist to support sponsorships and brand partnerships for our National Ad Sales division. You will craft compelling sales materials, sponsorship concepts, and audience insights to drive advertiser opportunities across MaxPreps, GoFan, and NFHS Network.

The role emphasizes storytelling, cross-functional collaboration, and turning data into opportunities for brands.

Qualifications

• Bachelor’s degree and 3+ years of experience in sales marketing, media planning, client strategy, partnerships, or a related field.
• Experience creating polished sales decks, media plans, partnership proposals, or other client-facing marketing materials.
• Strong project-management skills and the ability to manage multiple priorities in a fast-moving environment.
• Collaborative approach and comfort working across Sales, Marketing, Ad Operations, and content teams.
• Strong written, verbal, and visual storytelling skills.
• A strategic mindset with the ability to take an idea from early concept through execution.
• Interest in high school sports and the broader sports media landscape.

Responsibilities

• Support the development of MaxPreps’ go-to-market strategy through research, analytics, and creative storytelling.
• Turn existing and new editorial content, franchises, and tentpole moments into compelling sponsorship opportunities for brand partners.
• Pull together audience data, category trends, and marketplace insights that strengthen brand pitches and sales conversations.
• Partner with Sales and internal teams on pre- and post-sale work that supports pipeline growth and strong client execution.
• Build and maintain media kits, sales decks, one-sheets, templates, case studies, and other client-facing materials.
• Collaborate with Sales, Ad Ops, editorial, and other internal teams to keep proposals and client deliverables moving.
• Help improve pre- and post-sale workflows with an eye toward speed, organization, and client service.
• Conduct research and analysis around brand positioning, audience trends, and marketplace opportunities.
• Take a client objective and help translate it into a clear, thoughtful partnership story.

Skills

Storytelling

Audience insights

Sales materials

Cross-functional collaboration

Education

Bachelor’s degree

Tools

PowerPoint

Keynote

Canva

Figma Slides

Pitch

Job description

PlayOn is looking for a highly creative, growth-minded Client Strategist to support the development and execution of sponsorships and brand partnerships for our National Ad Sales division.
This person will help bring our brand story to life through sales materials, sponsorship concepts, audience insights, and strong cross-functional collaboration. The ideal candidate is a strong storyteller who enjoys turning ideas, content, and data into compelling opportunities for advertisers across MaxPreps and the broader PlayOn portfolio, including GoFan and NFHS Network.
The Outcomes You’ll Deliver

• Partnership Strategy: Support the development of MaxPreps’ go-to-market strategy through research, analytics, and creative storytelling.
• Sponsorship Development: Help turn existing and new editorial content, franchises, and tentpole moments into compelling sponsorship opportunities for brand partners.
• Research & Insights: Pull together audience data, category trends, and marketplace insights that strengthen brand pitches and sales conversations.
• Sales Collaboration & Client Execution: Partner with Sales and internal teams on pre- and post-sale work that supports pipeline growth and strong client execution.

In This Role, You Can Expect To

• Support proactive and reactive sponsorship opportunities, tentpole calendars, and multichannel partnership ideas.
• Build and maintain media kits, sales decks, one-sheets, templates, case studies, and other client-facing materials.
• Collaborate with Sales, Ad Ops, editorial, and other internal teams to keep proposals and client deliverables moving.
• Help improve pre- and post-sale workflows with an eye toward speed, organization, and client service.
• Conduct research and analysis around brand positioning, audience trends, and marketplace opportunities.
• Take a client objective and help translate it into a clear, thoughtful partnership story.

To Thrive in This Role, You Have

• Bachelor’s degree and 3+ years of experience in sales marketing, media planning, client strategy, partnerships, or a related field.
• Experience creating polished sales decks, media plans, partnership proposals, or other client-facing marketing materials.
• Strong project-management skills and the ability to manage multiple priorities in a fast-moving environment.
• A collaborative approach and comfort working across Sales, Marketing, Ad Operations, and content teams.
• Strong written, verbal, and visual storytelling skills.
• A strategic mindset with the ability to take an idea from early concept through execution.
• Interest in high school sports and the broader sports media landscape.
• Proficiency in PowerPoint, Keynote, Canva, Figma Slides, Pitch, or similar presentation tools.
• Familiarity with digital media channels, including display, video, audio, social, branded content, events, data/targeting, and measurement.

We believe in transparency and meeting candidates at eye level. For this role, we have determined a compensation range of $65,000 to $75,000, in addition to bonus potential, company equity, and benefits. Final offer amounts are based on several factors and may vary within the range above

How You Play

• Ownership over Participation – You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
• Team over Stars – You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
• Growth over Comfort – You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
• Fairness over Popularity – You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.

PlayOn is where high school sports come to life. Through GoFan, NFHS Network, and MaxPreps, we give every fan a front-row seat to the moments that matter most: the buzzer-beaters, the comeback wins, the senior nights, the rivalries that define a town.

We built our technology for the people who live and breathe high school athletics — the parents who never miss a game, the alumni still cheering from across the country, the communities that show up week after week. From buying tickets to watching a live stream to reliving the highlights, we make it simple to stay close to the sports and the athletes you love most.

Backed by KKR, we build the technology that powers high school athletics from the inside out: Schools trust us to handle ticketing, streaming, fundraising, concessions, merchandise, and more so the people running programs can stay focused on the athletes and fans we all serve together.

We're a growth-stage company on a mission to make high school sports more accessible, more memorable, and more connected than ever before.

When being there means everything, we make sure you never miss a moment.

PlayOn is where high school sports come to life. Through GoFan, NFHS Network, and MaxPreps, we give every fan a front-row seat to the moments that matter most: the buzzer-beaters, the comeback wins, the senior nights, the rivalries that define a town.

We built our technology for the people who live and breathe high school athletics — the parents who never miss a game, the alumni still cheering from across the country, the communities that show up week after week. From buying tickets to watching a live stream to reliving the highlights, we make it simple to stay close to the sports and the athletes you love most.

Backed by KKR, we build the technology that powers high school athletics from the inside out: Schools trust us to handle ticketing, streaming, fundraising, concessions, merchandise, and more so the people running programs can stay focused on the athletes and fans we all serve together.

We're a growth-stage company on a mission to make high school sports more accessible, more memorable, and more connected than ever before.

When being there means everything, we make sure you never miss a moment.

Why You'll Love Working at PlayOn

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.

The Benefits We Offer

Multiple medical insurance plans to choose from

Dental, vision life and disability insurance

Employee Emergency Fund

Company equity (stock options)

Open PTO policy

401K plan with company match

Hybrid/flexible work environment

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate