Marketing Operations Leader: Multi-Channel Campaigns

Mount Sinai Medical Center of Florida, Inc.; Miami Beach (FL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Long-term disability coverage

Healthcare spending accounts

Retirement plan

Paid time off

Pet Insurance

Tuition reimbursement

Employee assistance program

Wellness program

On-site housing for select positions

Job summary

Mount Sinai Medical Center of Florida, Inc. is seeking a Senior Manager Marketing Operations to lead the department’s advertising and brand initiatives.

You will manage campaigns across digital, print, TV, radio, outdoor, and social channels, coordinate with agencies and vendors, and ensure brand alignment across service lines. You will analyze performance metrics, prepare leadership reports, and oversee physician marketing activities including photography and digital listings, ensuring timely,

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field required.
• Master’s degree preferred.
• Minimum of seven (7) years of progressively responsible experience in marketing, advertising, campaign operations, media trafficking, integrated marketing, or a related field, including at least three (3) years independently leading complex multi-channel campaigns and agency/vendor relationships.
• Experience coordinating campaigns across digital, print, television, radio, outdoor, and social channels with schedules, timelines and quality assurance.
• Experience analyzing campaign and digital performance and translating results into clear reports for leadership.
• Ability to manage multiple priorities; work independently; collaborate with senior leaders.
• Attention to detail and proofreading for accuracy and brand alignment.
• Working knowledge of Canva and Adobe Creative Cloud; ability to make minor design edits.
• Healthcare marketing experience or similar regulated environment preferred.
• Experience with physician/provider marketing, digital business listings, and photography/content production preferred.

Responsibilities

• Maintains the department’s master marketing calendar and oversees advertising and marketing campaigns across service lines.
• Coordinates campaign deployment across digital, print, TV, radio, outdoor, social, and other channels with schedules and deadlines.
• Liaises with agencies, media partners, vendors, photographers, printers, and other partners to ensure on-time, on-brand delivery.
• Monitors campaign performance, website activity, patient engagement, and reputation metrics; provides recommendations on creative, messaging, audience targeting and media allocation.
• Prepares monthly and quarterly reports for marketing leadership with KPIs, outcomes, insights and next steps.
• Leads physician marketing activities, including biography development, photography, profiles, and digital listings.
• Directs photography program for physicians and services with coverage plans, schedules, and asset organization.
• Audits signage, collateral and materials across campuses to ensure current, compliant branding; replaces outdated or inaccurate materials.
• Maintains visibility into active projects and timelines; identifies risks and implements processes to improve efficiency and execution.
• Works independently and collaborates with clinicians, leaders, vendors and stakeholders to drive initiatives to completion.

Skills

Campaign management

Media planning

Vendor management

Canva

Adobe Creative Cloud

Analytics

Healthcare marketing

Physician marketing

Education

Bachelor's degree in Marketing/Advertising/Comms/Business Admin or related field

Master’s degree preferred

Tools

Canva

Adobe Creative Cloud

Job description

Mount Sinai Medical Center of Florida, Inc. is seeking a Senior Manager Marketing Operations to lead the department’s advertising and brand initiatives.

You will manage campaigns across digital, print, TV, radio, outdoor, and social channels, coordinate with agencies and vendors, and ensure brand alignment across service lines. You will analyze performance metrics, prepare leadership reports, and oversee physician marketing activities including photography and digital listings, ensuring timely,