Marketing Operations Lead: Data-Driven Systems & Growth

Lever, Inc.; San Francisco (CA); On-site; USD 130,000 - 160,000; Full time

Job summary

Samba is a media intelligence company seeking a Marketing Operations Manager to own the systems, data, and processes behind the marketing engine. You will manage the tech stack, ensure data integrity, and enable traceability from first touch to revenue. You’ll collaborate across Marketing, Sales, Revenue Operations, and Finance to unify definitions and numbers.

If you love building scalable systems, untangling messy data, and delivering trusted reports, this role is for you.

Qualifications

• 5+ years of experience in marketing operations, RevOps, or marketing technology.
• Expert-level HubSpot administration; Salesforce integration experience.
• Strong analytical skills and experience with BI tools.
• Familiarity with GDPR/CCPA and consent management.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Own HubSpot as the marketing team’s system of record.
• Connect HubSpot with Salesforce and other tools and maintain data sync health.
• Evaluate vendors, run pilots, and renewals; remove shelfware.
• Maintain stack roadmap including AI and automation.
• Build lead scoring, routing, and lifecycle definitions.
• Set up multi-touch attribution models across channels.
• Ensure data hygiene and privacy compliance.
• Create and maintain campaign operations standards.
• Develop revenue-focused dashboards for leadership.

Skills

HubSpot administration

Salesforce integration

Lead scoring

Attribution modeling

Data privacy compliance

Data analysis

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

HubSpot

Salesforce

Looker

Tableau

Power BI

Job description

Samba is a media intelligence company seeking a Marketing Operations Manager to own the systems, data, and processes behind the marketing engine. You will manage the tech stack, ensure data integrity, and enable traceability from first touch to revenue. You’ll collaborate across Marketing, Sales, Revenue Operations, and Finance to unify definitions and numbers.

If you love building scalable systems, untangling messy data, and delivering trusted reports, this role is for you.