Marketing Operations Lead

dandy; United States; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Healthcare

Dental

Mental health support

Parental planning resources

Retirement savings options

Generous paid time off

Job summary

Dandy is hiring a Marketing Operations Lead to join our Growth team, driving the operational execution of campaigns with accuracy, speed, and quality. You’ll own lead lifecycle tracking, ensure efficient Marketo programs, and align marketing systems as we expand globally.

We value 4+ years in marketing operations, hands-on Marketo and Salesforce expertise, and strong communication skills. This is a full-time role with comprehensive benefits and a chance to shape marketing operations at a

Qualifications

• 4+ years in a Marketing Operations or similar role.
• Hands-on Marketo experience for campaign execution and platform management.
• Strong proficiency with Salesforce.
• Excellent communication and presentation skills.
• Experience in a B2B high growth tech company.

Responsibilities

• Own end-to-end lead management and lead hand-off to sales.
• Manage and optimize Marketo programs; maintain data hygiene and efficiency.
• Lead international campaign operations as the business scales into new geos.
• Partner with channel managers on campaign execution through processes and systems.
• Enforce best practices for database management and segmentation.
• Support lead scoring model maintenance to deliver high-quality leads to sales.

Skills

Marketo

Salesforce

Lead management

Campaign execution

Data governance

Tools

Marketo

Salesforce

Job description

Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.

About the Role

Dandy is hiring a Marketing Operations Lead to join our rapidly growing venture-backed company. This role will sit on the Growth team, where you’ll lead strategic execution of operational programs, ensuring campaigns are delivered successfully with accuracy, speed, and quality.

What You'll Do

• Own end-to-end lead management, ensuring accurate lead lifecycle tracking and efficient marketing to sales lead hand-off.
• Manage and optimize Marketo programs and connected marketing systems to maintain data hygiene, data quality, and operational efficiency.
• Lead international campaign operations to ensure data governance, compliance, and system alignment as we scale into new geos.
• Partner with channel managers (paid media, events, email, website, etc) on campaign execution through processes and systems.
• Enforce best practices for database management and segmentation.
• Support lead scoring model maintenance and iterations that deliver high quality, high intent leads to sales.

What We're Looking For

• 4+ years in a Marketing Operations or similar role
• Proven hands‑on experience and deep expertise with Marketo for campaign execution, system administration, and platform management.
• Strong proficiency with Salesforce
• Excellent communication and presentation skills
• Experience in B2B high growth tech company

Bonus Points For

• Marketo certification
• Outstanding professional references to share
• Experience with high-volume SMB B2B marketing motions
• Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.

Dandy is proud to be an equal‑opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.

Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs.

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