Marketing Operations Lead

XTM International; Kentucky; Hybrid; USD 90,000 - 130,000; Full time

Job summary

XTM Group is seeking a Marketing Operations Lead to own our marketing engine, ABM infrastructure, and analytics stack. Reporting to the CMO, you will manage HubSpot, web operations, and Looker reporting while building robust ABM dashboards and revenue attribution.

In this hybrid role, you’ll partner with cross-functional teams, mentor the Marketing Operations Manager, and deploy pragmatic AI workflows to improve efficiency and measurement across campaigns.

Qualifications

• Proven ABM experience with multi-channel ops.
• Advanced HubSpot portal management and web form experience.
• Strong BI skills with Looker or Looker Studio.
• Experience mapping customer journeys and form optimization.
• Familiarity with AI tools to automate workflows.
• Leads teams and aligns with executives.

Responsibilities

• Own ABM infrastructure and account-list segmentation.
• Design Looker dashboards to visualize full-funnel marketing performance, ABM progression, campaign ROI, and revenue attribution.
• Lead HubSpot and website management tasks, landing pages, forms, and automation workflows.
• Map and optimize end-to-end customer journeys across touchpoints.
• Deploy pragmatic AI and automation to streamline operations and boost campaign velocity.
• Mentor and develop the Marketing Operations Manager and ensure project ownership.

Skills

ABM & Multi-Channel Ops

HubSpot & Web

Business Intelligence

Customer Journey Optimization

Pragmatic AI Capability

People Leadership

Tools

HubSpot

Looker

Looker Studio

Zapier/Make/OpenAI integrations

Job description

At XTM Group, we build technology that helps enterprises connect with global audiences faster and more efficiently. Our Translation Management platform enables organizations to automate and streamline every stage of the localization process.

We believe innovation happens when talented people collaborate, experiment, and continuously learn. That’s why we foster an inclusive, solution-oriented culture where curiosity, teamwork, and ownership are valued every day. Our mission is to become the leading enterprise Translation Management System - and we’re looking for people who want to help shape the future of global communication technology.

The Role

Hybrid Working Requirement: Candidates should be able to attend our Marousi, Athens office at least once every two weeks. Please note that travel or commuting expenses will not be covered for candidates residing outside Attiki or outside a reasonable commuting distance.

This is an individual contributor role, and the successful candidate will not have direct people-management responsibilities.

We are seeking a data-driven Marketing Operations Lead to take full operational ownership of our marketing engine, website infrastructure, ABM initiatives, and analytics stack. Reporting directly to the Chief Marketing Officer, you will manage our HubSpot ecosystem, oversee web operations, architect end-to-end Account-Based Marketing (ABM) infrastructure, and build comprehensive reporting in Looker. While your core focus centers on database health, web conversion, ABM tracking, and business intelligence, you will also integrate practical AI workflows to keep our tech stack modern and hyper-efficient.

Key Responsibilities

• ABM Campaign Execution & Infrastructure: Own the technical creation, setup, account-list segmentation, and multi-touch tracking for ABM campaigns. Build target-account dashboards to report on account engagement, opportunity influence, and pipeline generation.
• Looker Reporting & Analytics: Design, build, and maintain enterprise Looker dashboards to visualize full-funnel marketing performance, ABM account progression, campaign ROI, and revenue attribution.
• HubSpot & Web Management: Serve as the primary technical lead for our HubSpot portal and company website. Build, optimize, and maintain landing pages, global web forms, custom objects, database properties, and automated routing rules.
• Customer Journey & Conversion Optimization: Map, analyze, and continuously refine end-to-end customer journeys. Eliminate friction between initial form completes, target-account scoring, sales handoffs, and customer retention workflows.
• Pragmatic AI & Automation: Selectively deploy AI agents, smart automation, and enrichment workflows to streamline operations, enhance target-account data, and improve campaign execution velocity.
• Team Leadership & Development: Directly manage, mentor, and elevate the Marketing Operations Manager, establishing operational rigor, clear project ownership, and continuous technical growth.

Qualifications

• ABM & Multi-Channel Ops: Proven experience configuring, tracking, and reporting on target-account strategies using ABM platforms and CRM architectures.
• HubSpot & Web Expertise: Advanced, hands-on experience managing HubSpot portals, web forms, landing page structures, custom objects, and complex workflow automation. Experience collaborating with Sales/Revenue Operations to ensure seamless data flow between Marketing and Sales tools.
• Advanced Business Intelligence: Demonstrated success designing structured reporting models and interactive dashboards in Looker (or Google Looker Studio) to track complex B2B funnels.
• Customer Journey Optimization: Track record of auditing website conversion paths, optimizing lead-capture forms, and refining lead-to-opportunity handoff mechanics.
• Pragmatic AI Capability: Working knowledge of applying AI tools, automated agents, or data enrichment tools (e.g., Clay, Zapier/Make, OpenAI integrations) to improve marketing operations.
• People Leadership: Experience directly managing and developing dedicated operations roles (specifically a Marketing Operations Manager), with strong skills in cross-functional alignment and executive reporting.

Why You’ll Enjoy Working Here

We want people to do meaningful work, grow their careers, and have the freedom to innovate. Here’s what you can expect at XTM:

• Shape the future of AI-powered search - work at the intersection of SEO, paid media, and emerging AI discovery platforms
• Make a measurable impact - directly influence pipeline growth, visibility, and business performance
• Work with modern tools and technologies - leverage AI tools and data-driven workflows to move faster and smarter
• Grow your career globally - access international opportunities, mentorship, and career development pathways
• Collaborate with talented teams - partner with specialists across marketing, content, operations, and technology
• Continuous learning culture - stay ahead of industry trends with access to training resources and industry expertise
• Competitive compensation & benefits - designed to support both your professional and personal growth

Benefits may vary depending on location and employment type. Your Talent Partner will share additional details during the hiring process.

Inclusion at XTM

At XTM Group, we believe diverse perspectives create stronger ideas, better products, and more meaningful experiences. We’re committed to building a workplace where everyone feels respected, supported, and empowered to succeed.

If you require accommodations during any stage of the recruitment process, we encourage you to let us know - we’re happy to support you.

What to Expect from the Hiring Process

We aim to create a hiring experience that is transparent, engaging, and respectful of your time.

Application Review

Our Talent Acquisition team will review your application and experience carefully.

Introductory Conversation

If your profile aligns with the role, you’ll meet with a Talent Partner to discuss your background, career goals, and the opportunity in more detail.

Skills & Team Conversations

You’ll connect with hiring managers and cross‑functional stakeholders to explore your search expertise, analytical thinking, and approach to growth marketing.

Final Discussions

Depending on the process, there may be a final conversation focused on strategic thinking, collaboration, and long-term growth potential.

Offer & Onboarding

Successful candidates will receive a tailored offer and onboarding support to help them succeed from day one.

Recruitment Notice

Please be aware of fraudulent recruitment activity. Official communications from XTM will only come from email domains ending in:

• @xtm-intl.com
• @xtm.ai
• @xtm.cloud
• @transifex.com