Marketing Operations Director, Lead Lifecycle & Marketing Analytics

nVent; Northern (KY); Hybrid; USD 173,000 - 257,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid time off and holidays

Job summary

nVent is hiring a Marketing Operations Director to own the enterprise lead path to revenue, architecting end-to-end lifecycle stages from anonymous engagement through MQL, SQL, and revenue. The role partners with Sales, IT, and Segment Marketing to align funnel definitions, routing, and scoring across regions.

You will lead a Marketing Operations & Analytics Center of Excellence, establishing governance, training, and enablement programs to elevate global teams.

Qualifications

• 15+ years of experience in marketing operations or revenue operations.
• 5+ years leading teams in marketing operations or analytics.
• Proven ability to design and govern enterprise lead lifecycles and funnel definitions.
• Strong understanding of B2B marketing analytics, attribution, KPI frameworks, and performance measurement.
• Experience partnering with technical teams on MarTech and data quality initiatives.

Responsibilities

• Own end-to-end lead lifecycle strategy from engagement to revenue.
• Define global standards, SLAs, and decision frameworks across regions.
• Lead governance of funnel definitions, routing, and scoring models.
• Build and scale a Marketing Ops & Analytics Center of Excellence.
• Define marketing analytics strategy, dashboards, and reporting for executives.

Skills

Marketing operations

Lead lifecycle management

Analytics & attribution

Executive storytelling

Data-driven decision making

Global/enterprise experience

B2B marketing

Education

Bachelor's degree in Marketing, Business, Analytics, or related

Tools

Salesforce

Marketo/Eloqua/Pardot

Power BI/Tableau

Google Analytics

ABM platforms

Data enrichment platforms

Job description

## Marketing Operations Director, Lead Lifecycle & Marketing AnalyticsApply: Hybrid: St Louis Park, MN, US: Full time: Posted Yesterday: R23464We’re looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.## WHAT YOU WILL EXPERIENCE IN THIS POSITION:Own nVent’s enterprise lead path to revenue strategy and governance* Architect the end‐to‐end lead lifecycle, from anonymous engagement through MQL, SQL, opportunity, and marketing‐influenced and marketing‐sourced revenue.* Establish global standards, definitions, SLAs, and decision frameworks that ensure consistency across regions, business units, and platforms.* Partner with Sales, Sales Operations, Digital IT, Enterprise Marketing, and Segment Marketing to align funnel stages, routing logic, scoring models, and conversion expectations.Build and scale a Marketing Operations & Analytics Center of Excellence* Develop governance, intake processes, prioritization frameworks, and operating models that enable marketing teams to execute efficiently and consistently.* Create training, playbooks, and enablement programs that elevate operational maturity across global marketing teams.* Lead a high‐performing team responsible for campaign operations, lead management, analytics, and performance insights.Lead enterprise marketing analytics strategy* Define how marketing performance is measured across channels, campaigns, segments, and geographies.* Establish dashboards, KPIs, attribution models, and reporting frameworks that translate data into actionable insights for executives and business leaders.* Partner with Enterprise Data & Analytics, Finance, Sales, Sales Ops, Digital IT, Enterprise Marketing, and Segment Marketing to ensure data quality, platform alignment, and consistent measurement across systems.Drive operational excellence across platforms and processes* Collaborate with Digital IT (technical platform owners), Sales Ops, and Marketing Technology (business product owners) to optimize MarTech systems supporting lead flow, analytics, and campaign execution.* Lead cross‐functional initiatives that improve data capture, routing, scoring, segmentation, and reporting.* Ensure marketing operations processes scale effectively as nVent expands globally.Enable teams without owning day‐to‐day execution* Influence and guide global marketing teams to adopt operational best practices, analytics frameworks, and lead management standards.* Provide strategic direction while empowering regional teams to execute within a consistent enterprise model.* Serve as a trusted advisor to senior marketing leaders, helping them make data‐driven decisions that accelerate growth.Align demand generation, paid media, and analytics efforts* Partner with segment and regional marketing, and agency teams to ensure campaigns are built on strong operational foundations and measurable KPIs.* Integrate lead path strategy with paid and organic efforts to maximize conversion and pipeline impact.* Support enterprise demand and lead‐generation objectives through operational rigor and insight‐driven optimization.## YOU HAVE:* Bachelor’s degree in Marketing, Business, Analytics, or equivalent professional experience.* 15+ years of experience in marketing, marketing operations, demand generation operations, or revenue operations within a matrixed or global enterprise environment is highly preferred.* 5+ years leading teams in marketing operations, analytics, or lead management is highly preferred.* Proven experience designing and governing enterprise lead lifecycles, funnel definitions, routing logic, and conversion optimization.* Strong understanding of B2B marketing analytics, attribution, KPI frameworks, and performance measurement.* Experience partnering with technical teams on MarTech platform improvements, data quality initiatives, and digital transformation.* Fluency with marketing and analytics platforms (e.g., Salesforce, Marketo/Eloqua/Pardot, Power BI/Tableau, Google Analytics, ABM platforms, data enrichment platforms).* Exceptional ability to translate complex operational and analytical concepts into clear, executive‐ready insights.* Demonstrated commitment to continuous learning and staying current with evolving marketing operations and analytics practices.* B2B experience working within an industrial manufacturer preferred.**WE HAVE:*** A dynamic global reach with diverse operations around the world that will stretch your abilities, provide plentiful career opportunities, and allow you to make an impact every day + nVent is a leading global provider of electrical connection and protection solutions. We believe our inventive electrical solutions enable safer systems and ensure a more secure world. We design, manufacture, market, install and service high performance products and solutions that connect and protect some of the world's most sensitive equipment, buildings and critical processes. We offer a comprehensive range of systems protection and electrical connections solutions across industry-leading brands that are recognized globally for quality, reliability and innovation. + Our principal office is in London and our management office in the United States is in Minneapolis. Our robust portfolio of leading electrical product brands dates back more than 100 years and includes nVent CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF and TRACHTE. Learn more at www.nvent.com.* Commitment to strengthen communities where our employees live and work + We encourage and support the philanthropic activities of our employees worldwide + Through our nVent in Action matching program, we provide funds to nonprofit and educational organizations where our employees volunteer or donate money* Core values that shape our culture and drive us to deliver the best for our employees and our customers. We’re known for being: + Innovative & adaptable + Dedicated to absolute integrity + Focused on the customer first + Respectful and team oriented + Optimistic and energizing + Accountable for performance* Benefits to support the lives of our employees**Pay Transparency** nVent’s pay scale is based on the expected range of base pay for this job and the employee’s work location. Employee pay within this range will be based on a combination of factors including knowledge, skills, abilities, experience, education, and performance. Where federal, state, or local minimum wage requirements exist, employee pay will comply. **Compensation Range:**$172,900.00 - $257,000.00Depending on the position offered, employee may be eligible for other forms of compensation, such as annual incentives.**Benefit Overview**At nVent, we value our people and their health and well-being. We provide a broad benefits package with meaningful programs for eligible full-time employees that includes:* Medical, dental, and vision plans along with flexible spending accounts, short-term and long-term disability benefits, critical illness, accident insurance and life insurance.* A 401(k) retirement plan and an employee stock purchase plan — both include a company match.* Other supplemental benefits may include tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and/or legal & identity theft protection.At nVent, we connect and protect our customers with inventive electrical solutions. People are our most valuable asset. Inclusion and diversity means that we celebrate and encourage each other’s authenticity because we understand that uniqueness sparks growth.