Marketing Operations Coordinator

Potbelly Sandwich Works; Jackson (MS); On-site; USD 45,000 - 60,000; Full time

Job summary

Potbelly Sandwich Works is seeking a Marketing Operations Coordinator to bring structure to a busy marketing team. You’ll oversee campaigns, calendars, data, and MAR tech while supporting cross-functional colleagues and ongoing process improvements.

The role emphasizes organization, curiosity, and ownership, with opportunities to learn, grow, and impact marketing outcomes in a collaborative environment.

Qualifications

• 1–3 years of experience in marketing or related role.
• Strong organizational skills with multiple priorities.
• Attention to detail without losing the big picture.
• Comfortable with spreadsheets, data, and marketing tech.
• Clear and thoughtful communication skills.
• Willingness to learn new tools and processes.
• Experience with a CRM or marketing automation platform is helpful, but not required.

Responsibilities

• Coordinate marketing campaigns and projects from planning through completion.
• Keep calendars, timelines, and campaign details organized and up to date.
• Support email marketing, CRM, lead management, and other marketing tech platforms.
• Help maintain clean and accurate customer and prospect data.
• Work with sales and marketing to ensure leads are tracked and routed properly.
• Assist with campaign setup, testing, reporting, and performance tracking.
• Pull together regular marketing reports and turn data into insights.
• Identify gaps or repetitive processes and suggest simple improvements.
• Coordinate with internal teams and external partners as needed.
• Document processes so the team knows what needs to happen and how to get it done.
• Take on occasional unexpected projects as marketing often evolves.

Skills

Campaign coordination

Project management

Data analysis

CRM familiarity

Communication

Tools

CRM platforms

Marketing automation

Job description

We’re looking for a Marketing Operations Coordinator who enjoys bringing structure to busy marketing teams and making sure the details don’t fall through the cracks.

This role is a great fit for someone who is organized, curious, comfortable working across different teams, and likes figuring out how things can work better. You’ll help keep marketing campaigns, systems, data, and day-to-day processes running smoothly while supporting the people behind them.

You don’t need to know everything on day one. What matters most is that you’re willing to learn, ask good questions, take ownership of your work, and care about getting things right.

What You’ll Do

• Coordinate marketing campaigns and projects from planning through completion.
• Keep marketing calendars, project timelines, and campaign details organized and up to date.
• Support email marketing, CRM, lead management, and other marketing technology platforms.
• Help maintain clean and accurate customer and prospect data.
• Work with sales and marketing teams to make sure leads are tracked, followed up on, and routed properly.
• Assist with campaign setup, testing, reporting, and performance tracking.
• Pull together regular marketing reports and help turn data into useful insights.
• Identify gaps or repetitive processes and suggest simple ways to improve them.
• Coordinate with internal teams and external partners when needed.
• Document processes so the team knows what needs to happen and how to get it done.
• Take on the occasional unexpected project—because marketing rarely goes exactly according to plan.

What We’re Looking For

• 1–3 years of experience in marketing, marketing operations, project coordination, or a related role.
• Strong organizational skills and an ability to manage multiple priorities.
• Good attention to detail without losing sight of the bigger picture.
• Comfortable working with spreadsheets, data, and marketing technology.
• Clear and thoughtful communication skills.
• A practical, problem-solving mindset.
• Someone who follows through and can be trusted to own their responsibilities.
• A willingness to learn new tools and processes.
• Experience with a CRM or marketing automation platform is helpful, but not required.

What Success Looks Like

In this role, success isn’t just about checking tasks off a list. It’s about making life easier for the marketing team.

You’ll be successful when campaigns move forward smoothly, information is easy to find, data can be trusted, and your teammates know they can rely on you. Over time, we’d also expect you to spot opportunities to make our processes simpler, faster, and more effective.

Why Join Us

You’ll have the opportunity to work closely with different parts of the business and get a real view of how marketing works from the inside. You’ll have room to learn, take ownership, and grow your skills while working with people who value good ideas, thoughtful work, and getting things done.

If you’re someone who likes being the person who keeps things moving, enjoys solving problems, and wants to build a career in marketing operations, we’d love to hear from you.