Marketing Operations Co-op: Campaigns & Analytics

Temple Health; Waltham (MA); On-site; USD 24,000 - 34,000; Full time

Job summary

The Massachusetts Medical Society in Boston publishes NEJM and related journals and is seeking a Marketing Operations Assistant Co-Op to join the Marketing Operations team within the Customer Experience and Marketing department of the MMS Publishing Division.

You will gain hands-on experience in marketing operations and technologies such as marketing automation, ad serving, web analytics, and campaign reporting. Excel proficiency is required, and training will be provided on other systems.

Qualifications

• The candidate should possess excellent organizational skills, exceptional attention to detail, the ability to manage multiple projects, strong communication skills, an interest in and understanding of marketing operations and technology, a desire to learn or familiarity with web analytics, a strong problem-solving ability, and experience working with spreadsheets and databases.
• Knowledge of MS Word, Excel, and PowerPoint are preferred.
• An understanding of Business Intelligence and Web Analytics principles and terminology is a plus, but not mandatory.

Responsibilities

• Create marketing campaign reports
• Assist with marketing campaign analytics and reporting for email promotions and ad campaigns (contextual messaging and banner ads)
• Manage promotions in e-newsletters and website properties
• Traffic and report on onsite ads for marketing campaigns
• Review test emails, verify links, and validate that landing pages and ecommerce pages are functioning properly
• Perform QA and testing of landing pages and ecommerce pages
• Create documentation for campaign reporting processes
• Assist with other projects as needed

Skills

Organizational skills

Attention to detail

Project management

Communication skills

Marketing operations

Web analytics

Spreadsheets

Databases

MS Word

Excel

PowerPoint

Business Intelligence

Tools

Marketing automation

Ad serving

Campaign reporting tools

Web analytics

Job description

The Massachusetts Medical Society in Boston publishes NEJM and related journals and is seeking a Marketing Operations Assistant Co-Op to join the Marketing Operations team within the Customer Experience and Marketing department of the MMS Publishing Division.

You will gain hands-on experience in marketing operations and technologies such as marketing automation, ad serving, web analytics, and campaign reporting. Excel proficiency is required, and training will be provided on other systems.