Marketing Operations Business Partner Sr Prin

Dayforce; Minnesota; On-site; USD 80,000 - 130,000; Full time

Job summary

An established industry player is seeking a Senior Principal Business Partner in Marketing Operations to enhance the employee experience and optimize marketing effectiveness. This role involves strategic partnership, operational immersion, and driving business transformation through data-driven insights. The ideal candidate will collaborate with cross-functional teams to improve processes and performance measurement, ensuring alignment with company objectives. This role offers the opportunity to thrive in a supportive environment that values personal and professional growth, alongside a commitment to community impact and employee well-being.

Benefits

Comprehensive wellness initiatives

Excellent time away from work programs

Competitive pay and benefits

Volunteer days

Charity opportunities through Dayforce Cares

Qualifications

• 7+ years of experience in marketing or management consulting required.
• Strong technical proficiency with marketing automation and CRM platforms.
• Excellent communication and collaboration skills needed.

Responsibilities

• Act as a trusted advisor to marketing leaders and drive process optimization.
• Analyze marketing funnel to optimize lead generation and sales handoff.
• Create presentations with insights for informed decision-making.

Skills

Salesforce.com reporting

Marketing automation

CRM platforms

Analytical skills

Communication skills

Collaboration skills

Problem-solving skills

Detail-oriented

Project management

Education

Bachelor’s degree in marketing, business, or related field

MBA

Tools

Salesforce

PowerBI

Tableau

Marketo

Demandbase

ZoomInfo

Job description

Marketing Operations Business Partner Sr Prin

Canada

Job Description

Posted Thursday, March 20, 2025 at 4:00 AM | Expires Tuesday, April 1, 2025 at 3:59 AM

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better TM - reflects our commitment to employees, customers, partners and communities globally.

Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the United States or Canada.

About the opportunity

As a company, we develop technology that transforms the employee experience and makes work life better, starting with our employees. Our Marketing Operations team delivers thoughtful insights and recommendations that optimize the performance and effectiveness of the marketing program while driving sales results. The team loves data, process, and contributing to the bottom line.

The Senior Principal Business Partner, Marketing Operations is a hands-on leader who serves as a trusted partner to our Marketing & Communications leaders supporting a global marketing organization. Reporting to the Sr. Director of Marketing Operations, you will be responsible for partnering with marketing leaders, building strong relationships with other functional departments to influence decisions, driving process optimization, and improving the overall marketing program. Ultimately, you will drive business transformation and operational excellence while aligning our marketing strategy and program with sales and the overall company’s objectives.

What you'll get to do

• Strategic Partnership: Act as a trusted advisor and partner to the business with credibility and influence, from strategy to execution.
• Operational Immersion: Immerse yourself in the business, understand the strategic vision, and learn current operations, so that you can ultimately be seen as part of the leadership team.
• Revenue Funnel Optimization: Analyze the marketing funnel to identify conversion bottlenecks, assess lead velocity, monitor pipeline health, and provide actionable recommendations to optimize lead generation, nurture, and handoff to sales.
• Salesforce Process Optimization: In partnership with IT Sales Tech, Mar Tech, and Sales team, optimize Salesforce processes to ensure seamless lead generation, lead nurturing, and pipeline creation, enhancing data accuracy and improving the efficiency of sales handoffs.
• Reporting and Insights: Provide business requirements for the IT Decision Intelligence team to simplify and optimize reports, dashboards, and related infrastructure – making consumption of reports accessible and relevant to senior leaders.
• Performance Measurement: Encourage best practices in measuring marketing program performance by collaborating with marketers to develop, assess, and refine their programs.
• Cross-functional Collaboration: Work with IT and Sales teams to improve processes, define business requirements, maintain accurate data, and measure ROI of programs/campaigns, ensuring smooth integration of marketing and sales efforts.
• Executive Communication: Create leader-ready presentations with accurate data and relevant insights, ensuring stakeholders have the information needed to make informed decisions.
• Strategic Projects: Support strategic projects as required, driving initiatives that contribute to the company’s growth and profitability.

Skills and Experience we value

• Strong technical proficiency with marketing automation, CRM, and analytics platforms.
• Salesforce.com reporting and process design experience required.
• Strong analytical and problem-solving skills, with the ability to leverage data to drive decision-making.
• Excellent communication and collaboration skills, with the ability to build strong relationships across functions and levels.
• Experience working with BI tools such as PowerBI, Tableau an asset.
• Ability to work independently and as part of a team.
• Detail-oriented and able to manage multiple projects simultaneously.
• Bachelor’s degree in marketing, business, or a related field; MBA an asset.
• 7+ years of experience in marketing or management consulting.
• Experience supporting a B2B Marketing function and possess a strong understanding of the mechanics behind both sales & marketing functions (i.e. lead lifecycle, opportunity creation & sales stages, forecasting etc.).
• Experience with other Sales & Marketing technology such as Salesforce, Marketo, Demandbase, ZoomInfo an asset.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace all individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives, and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares, we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget, and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.