Marketing Operations Associate

Pilot Company; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Flexible vacation

Wellness benefits

Parental leave: 12 weeks

401(k) plan with equity for full‑time

Job summary

Pilot Company is seeking a Marketing Operations professional to own Marketo end-to-end programs, nurture streams, forms, and templates. You will manage program architecture, ensure clean data health, and maintain consistent naming and folder structures for auditability.

You will also handle audience builds, lead scoring, and lifecycle logic across Marketo and Salesforce, with reporting in Looker and attribution work.

Qualifications

• 2+ years in marketing operations with hands‑on Marketo ownership.
• Working knowledge of Salesforce campaigns, lead and contact objects.
• Uses AI as part of daily work for builds, debugging, and documentation.
• Writes clearly and documents what was built and why.

Responsibilities

• Build and QA email programs, nurtures, forms, and campaigns in Marketo end to end.
• Own Marketo administration: program architecture, smart campaigns, templates, and forms.
• Maintain naming conventions and folder structure so builds stay consistent and reportable.
• Execute list imports and audience builds with segmentation and source tagging.
• Own database health: deduplication, normalization, suppression lists, consent, and deliverability.
• Monitor and resolve sync issues between Marketo and Salesforce.
• Help implement lead scoring and lifecycle logic across both systems.
• Build campaign performance reporting in Salesforce and Looker.
• Support attribution and Marketo Measure work.
• Manage the request queue against agreed SLAs.

Skills

Marketing operations

Marketo ownership

Tools

Marketo

Salesforce

Looker

Job description

Responsibilities

• Build and QA email programs, nurtures, forms, and campaigns in Marketo end to end
• Own Marketo administration: program architecture, smart campaigns, templates, and forms
• Maintain naming conventions and folder structure so builds stay consistent and reportable
• Execute list imports and audience builds with segmentation and source tagging
• Own database health: deduplication, normalization, suppression lists, consent, and deliverability
• Monitor and resolve sync issues between Marketo and Salesforce
• Help implement lead scoring and lifecycle logic across both systems
• Build campaign performance reporting in Salesforce and Looker
• Support attribution and Marketo Measure work
• Manage the request queue against agreed SLAs

Requirements

• 2+ years in marketing operations with hands‑on Marketo ownership
• Working knowledge of Salesforce campaigns, lead and contact objects
• Uses AI as part of daily work for builds, debugging, and documentation
• Writes clearly and documents what was built and why

Preferred Qualifications

• Marketo Certified Expert
• Marketo Measure or comparable attribution platform
• Looker or comparable BI tool
• B2B SaaS, fintech, accounting software, or professional services background

Benefits

• Flexible vacation and time‑off policy
• Competitive benefits package with wellness benefits
• Parental leave: 100% pay for 12 weeks
• 401(k) plan and equity for full‑time roles

About the Company

Pilot provides small businesses with dedicated U.S.-based finance experts, backed by custom software. It has over 3,000 customers and has raised over $170 million.