Marketing Operations Associate

Inspiraeducation; New York (NY); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Flexible PTO

Paid holidays

Pre-tax benefits

Job summary

Inspira Education Group is hiring a Marketing Operations Associate to own the day-to-day health of our HubSpot instance and lead lifecycle. This hands-on role sits at the intersection of marketing, sales, and data, ensuring clean leads, accurate campaign tracking, and reliable reporting.

NYC in-person, five days a week, reporting to Revenue Operations Manager. You will maintain HubSpot, build workflows, collaborate with teams, and deliver dashboards.

Qualifications

• 3–4 years in marketing operations, CRM administration, or related data role.
• Hands-on HubSpot admin-level experience (workflows, lists, reporting).
• Strong understanding of lead lifecycle management and marketing automation.
• Comfortable building reports and translating data into action.
• Detail-oriented with strong documentation and process discipline.

Responsibilities

• Maintain HubSpot setup: lists, segmentation, lead routing, and data hygiene.
• Build lead scoring, lifecycle stages, and automated workflows across funnel.
• Collaborate with performance marketing and sales for accurate attribution.
• Troubleshoot marketing automation and serve as platform expert.
• Create dashboards and reports in HubSpot for campaigns and pipeline health.
• Manage integrations between HubSpot, ad platforms, and forms.
• Support campaigns: emails, list pulls, UTM tracking, QA of assets.
• Ensure data integrity: dedupe, standardize fields, audit accuracy.
• Document processes and SOPs for repeatable workflows.

Skills

HubSpot

Marketing operations

Lead lifecycle management

Data analysis

Cross-functional communication

Education

Bachelor's degree preferred

Tools

HubSpot

Job description

About Inspira Education

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.

As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.

As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures and Jeff Fluhr (Founder of Stubhub).

The Role

We're hiring a Marketing Operations Associate to own the day-to-day health of our HubSpot instance and lead lifecycle. You'll sit at the intersection of marketing, sales, and data - making sure leads flow cleanly, campaigns are tracked accurately, and the team has reliable reporting to make decisions. Reporting to our Revenue Operations Manager, this is a hands‑on, execution‑heavy role for someone who loves systems, process, and clean data.

This is an in-person role that requires 5 days a week attendance in our NYC office (Gramercy)

What You'll Do

• Help with HubSpot maintenance - list management, segmentation, lead routing, and data hygiene
• Build and maintain lead scoring, lifecycle stages, and automated workflows across the funnel
• Partner with performance marketing and sales teams to ensure accurate lead attribution and handoff
• Troubleshoot HubSpot/marketing automation issues and act as the internal point person for platform questions
• Create and maintain dashboards/reports in HubSpot on campaign performance, funnel conversion, and pipeline health
• Manage integrations between HubSpot, ad platforms, website forms, and other marketing tools
• Support campaign execution: email sends, list pulls, UTM tracking, and QA of marketing assets
• Ensure data integrity across systems - deduping, standardizing fields, and auditing for accuracy
• Document processes and SOPs for repeatable marketing operations workflows

What We're Looking For

• 3–4 years of experience in marketing operations, CRM administration, or a related marketing/data role
• Hands‑on HubSpot experience — admin‑level comfort strongly preferred (workflows, lists, reporting, integrations)
• Strong understanding of lead lifecycle management, segmentation, and marketing automation
• Comfortable working with data: building reports, spotting anomalies, and translating numbers into action
• Detail‑oriented with a strong bias toward process and documentation
• Excellent cross‑functional communicator - able to work closely with marketing, sales, and leadership
• Experience in a startup or high‑growth environment is a plus
• Bachelor's degree preferred, or equivalent practical experience
• HubSpot certifications (e.g., Marketing Hub Software, RevOps) a plus

Why you'll love Inspira

• Amazing people with a great vision and values
• Mission‑driven team culture focused on student success
• Your work directly impacts the lives and careers of students across the globe
• Health, dental, and vision insurance, base plans 100% employer paid
• Pre‑tax benefits (FSA, DCFSA, HSA, Commuter)
• Flexible paid time off (PTO) and paid holidays
• 401(k) with company match

Compensation

The targeted pay range for this role is: $85,000 - 100,000. Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location. The pay range is subject to the discretion of the Company.

For more information about our company, please visit our website: Inspira Education Group.

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.