Marketing Operations Analyst

Working Nomads; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A dynamic marketing company in the United States is seeking a Marketing Operations Specialist to optimize campaigns and manage email marketing in HubSpot. The ideal candidate will have 3–5 years of experience in marketing operations, strong skills in WordPress, and proficiency in HTML/CSS. This hands-on role requires someone comfortable with campaign reporting and improving processes to drive performance.

Qualifications

• 3–5 years of marketing operations or digital marketing experience.
• Proficiency in WordPress publishing and content management is a must.
• Hands-on expertise with HubSpot Marketing Hub.

Responsibilities

• Build, manage, and optimize emails, landing pages, forms, and workflows in HubSpot.
• Update and publish content in WordPress.
• QA and send marketing emails, applying HTML/CSS as needed.

Skills

Marketing operations

HTML/CSS

WordPress

Data analysis

Campaign reporting

Tools

HubSpot Marketing Hub

Salesforce CRM

Job description

We’re looking for a Marketing Operations Specialist who lives at the intersection of technology and marketing. If you love making campaigns work flawlessly—emails that land perfectly, landing pages that convert, reporting that tells a clear story—you’ll thrive here.

This is a hands-on role where you’ll build emails and landing pages in HubSpot, manage publishing in WordPress, and apply your HTML/CSS skills to troubleshoot and improve templates. You’ll also ensure our systems stay clean, our campaigns are QA’d, and our reporting captures how marketing is moving leads through the funnel.

Perfect for someone who enjoys being the go-to for marketing tech and execution, while making sure every campaign is set up for success.

What We're Looking For

Strategic: You see how marketing operations ties into the bigger picture—fueling demand gen, enabling sales, and proving marketing’s value with clear reporting.

Tactical: You roll up your sleeves to build emails, launch forms, spin up landing pages, and troubleshoot HTML/CSS when something doesn’t look right.

Process-Oriented: You bring order to the chaos of campaigns—documenting workflows, ensuring smooth execution, and spotting opportunities to improve how things run.

Analytical: You love connecting the dots in data. Whether it’s campaign performance or how leads progress through the funnel, you can show where marketing is making an impact and where we need to adjust.

Key Responsibilities

Build, manage, and optimize emails, landing pages, forms, and workflows in HubSpot

Update and publish content in WordPress (blogs, landing pages, gated assets)

QA and send marketing emails, applying HTML/CSS as needed

Partner with demand gen and sales to ensure clean data flows and accurate reporting

Support campaign tracking, funnel progression reporting, and attribution

Maintain process documentation and suggest improvements to our martech stack

Required Qualifications

3–5 years of marketing operations or digital marketing experience

Proficiency in WordPress publishing and content management is a must

Hands-on expertise with HubSpot Marketing Hub

Working knowledge of HTML/CSS for email and landing page troubleshooting

Strong attention to detail and organizational skills

Comfort with campaign reporting and funnel performance insights

Preferred Qualifications

Experience in B2B Marketing

Experience with Salesforce CRM

Familiarity with SEO and Google Analytics/Tag Manager

Understanding of data privacy regulations (GDPR, CAN-SPAM)