Marketing Media Manager, OOH & Linear TV

Vibe; New York (NY); Hybrid; USD 95,000 - 180,000; Full time

Benefits offered by this job

Variable pay

Hybrid work

Health coverage

401(k) matching

Unlimited PTO

Parental leave

Annual offsite

Job summary

Vibe is seeking a Marketing Media Manager to own OOH and linear TV, leading planning, negotiation, buying, launch, and measurement. Based in New York and reporting to the marketing leadership, you’ll drive an always-on five-market program anchored by New York and integrate TV with digital channels.

You’ll leverage AI to track budgets, optimize placements, and prove ROI with clear, numbers-driven insights for leadership. Bring 8+ years of experience and a hands-on, outcome-focused mindset.

Qualifications

• 8+ years in media planning and buying (agency or in-house).
• Managed seven to eight figure OOH budgets.
• Hands-on linear TV buying experience.
• Strong contract negotiation and reading skills.
• Able to measure campaign results numerically.
• Experience using AI in media planning.

Responsibilities

• Own end-to-end OOH planning and buying across five markets, anchoring in New York.
• Define linear TV strategy and run campaigns from start to finish.
• Measure outcomes across channels and report results with data.

Skills

Media planning

Media buying

OOH budgeting

TV buying

AI usage

Contract reading

Job description

Streaming TV is no longer just a brand awareness channel. It’s becoming a core part of the performance marketing mix, alongside search and social. Vibe.co is building the platform that makes TV work like the rest of the acquisition stack: targeted, measurable, and optimized for results.

Vibe.co is an Audience First Streaming TV Advertising platform that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house.

Today, more than 12,000 brands use Vibe.co to reach 120 million+ households. And in August 2026, Vibe.co became a Walmart company, opening up a new chapter for the business and the industry. With Walmart’s first-party data and purchase signals now part of the Vibe platform, advertisers can connect TV advertising to real-world transactions and measure the impact of CTV with a level of precision previously associated with platforms like Google and Meta.

This is a unique moment to join Vibe. With Walmart’s scale, data, and reach behind us, we’re building the next generation of TV advertising and creating a more measurable, performance-driven future for the channel.

About the Role

If you’ve walked through Times Square, Grand Central or a New York subway car this year, you’ve seen Vibe. Out-of-home is how Vibe builds its brand with the marketers it wants to win, and in 2026 it helped nearly double our organic traffic in a few months. In 2027 that program grows into an eight-figure, always-on plan across five markets, with New York as the anchor, and linear TV joins the mix for the first time. As Marketing Media Manager, you’ll own both channels end to end. You’ll plan, negotiate, buy, launch and measure every placement, and you’ll be the person who knows where every dollar sits and what it returned. Three reasons someone great would want this job: you’ll run one of the most visible B2B brand programs in the city, you’ll build Vibe’s linear TV presence from a blank page, and you’ll do it for a TV advertising company, where the team expects you to have an opinion on how media should be bought.

What You’ll Do

Own out-of-home, end to end

• Plan and buy Vibe’s OOH program across five markets: an always-on presence in New York and bursts around the industry moments that matter to our buyers

• Negotiate directly with operators and media partners, and use agencies only where they add real leverage

• Own the full lifecycle of every flight: contracts, creative specs, production deadlines, install, proof of performance and invoicing

• Keep the program flexible, reallocating spend mid-year when a placement underperforms or an opportunity opens up

Build linear TV from zero

• Define Vibe’s first linear TV strategy: which networks, dayparts and moments reach the marketers we sell to

• Choose the buying model and the partners, then run the first campaigns yourself

• Make linear and streaming TV work together, so our own campaigns show what we tell advertisers TV can do

Prove it works

• Own measurement for both channels: brand lift, branded search, organic traffic and pipeline from target accounts

• Tie placements to the events roadmap and to the ecommerce brands Sales is targeting, so every market burst has a reason

• Report results to marketing and leadership in numbers, and say plainly what to cut

Run it like an operator, with AI

• Track budget pacing, flights and contracts to the dollar, in tools you build yourself with Claude rather than waiting on someone else

• Decide what gets renewed and what gets killed, based on outcomes

What You Need

• 8+ years in media planning and buying, at an agency, in-house, or both

• You’ve owned OOH budgets in the seven to eight figures, and you know how operators price, package and negotiate

• Hands-on linear TV buying experience, or a clear point of view on how you’d build it

• You negotiate well and you read a contract before you sign it

• You measure what you buy, and you can show a past campaign’s results in numbers

• You build with AI yourself, with specific examples of what it changed in your work

Nice to Haves

• B2B brand advertising experience

• CTV or ad tech experience

• Experience tying media to events and account-based marketing

Our Values

At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions.

You’ll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort.

This is a high-performance environment with high-performance rewards: you’ll work alongside people who push you, with real ownership over hard problems in a market that’s moving fast.

If that sounds like the best version of your career, we want to meet you.

What We Offer

For candidates based in New York, NY, base pay for this role is $95,000-$180,000.

At Vibe, we want you to build something, own something, and grow fast. Here’s how we back that up:

• Variable pay — Based on real Vibe business goals.

• Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!

• Full health coverage — Comprehensive medical, dental, and vision insurance.

• 401(k) with matching — We invest in your future, not just your output.

• Unlimited PTO — Take the time you need. We measure results, not hours.

• Parental leave — Paid leave for all parents.

• Annual offsite — The whole team, once a year, somewhere worth the trip.

Equal Opportunity

Vibe is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

We believe the best ideas come from teams with different backgrounds, perspectives, and experiences. If you need a reasonable accommodation during the application or interview process, please let us know.