Marketing & Media Analytics Manager — Data-Driven Insights

Inside Lvmh; New York (NY); On-site; USD 122,485 - 150,000; Full time

Job summary

A leading luxury brand company is seeking a Manager of Marketing and Media Analytics to optimize campaign performance and provide data-driven insights. This role requires a Bachelor's degree in a quantitative field and 8+ years of experience in marketing analytics. Responsibilities include developing dashboards, analyzing media performance, and collaborating with diverse teams to inform strategic decisions. The hiring range is $122,485 – $150,000 depending on experience and skills.

Qualifications

• 8+ years of experience in marketing or media analytics.
• Proven expertise in data analysis, interpretation, and reporting.
• Strong understanding of digital marketing channels and performance metrics.
• Experience managing media budgets and familiarity with emerging technologies.

Responsibilities

• Optimize marketing effectiveness and campaign performance.
• Analyze marketing and media campaign performance.
• Develop and maintain data dashboards for campaign KPIs.
• Collaborate with marketing managers to define goals.
• Communicate findings and recommendations to leadership.

Skills

Data analysis

Digital marketing channels

Strong communication

Problem-solving

Detail-oriented

Data visualization

Stakeholder communication

Education

Bachelor’s degree in a quantitative field

Tools

Google Analytics

Power BI

Excel

Google Data Studio

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

A leading luxury brand company is seeking a Manager of Marketing and Media Analytics to optimize campaign performance and provide data-driven insights. This role requires a Bachelor's degree in a quantitative field and 8+ years of experience in marketing analytics. Responsibilities include developing dashboards, analyzing media performance, and collaborating with diverse teams to inform strategic decisions. The hiring range is $122,485 – $150,000 depending on experience and skills.