Marketing Manager, US Public Sector

Windward Ltd.; Washington (District of Columbia); On-site; USD 100,000 - 150,000; Full time

Job summary

Windward Ltd. in the Washington, DC area seeks a Marketing Manager for the U.S. Public Sector to build and execute the company’s marketing and brand strategy across federal agencies, defense, intelligence, homeland security, and law enforcement.

You will collaborate with the public-sector sales team and external stakeholders to craft mission-driven narratives. You will translate Maritime AI technology into clear value for government audiences, plan high-impact events, and manage campaigns that

Qualifications

• 4-5 years of B2B or B2G technology marketing experience, including direct experience marketing to the U.S. federal government.
• Proven experience building and executing brand and marketing strategies for complex technology or intelligence offerings.
• Strong understanding of the U.S. government, defense, intelligence, or national-security ecosystem.
• Experience planning and executing industry events, executive programs, partnerships, and thought-leadership initiatives.
• The ability to identify market opportunities and turn them into focused, well-executed programs.
• Strong positioning, messaging, storytelling, writing, and editing skills.
• The ability to translate complex technology into clear mission value for executive, operational, and acquisition audiences.
• Experience working closely with public-sector sales and business-development teams.
• Strong project-management skills and the ability to manage multiple initiatives, stakeholders, vendors, and deadlines.
• A strategic mindset combined with a hands-on, accountable approach to execution.
• Excellent communication, collaboration, and stakeholder-management skills.

Responsibilities

• Build and execute Windward’s brand and marketing strategy for the U.S. public sector.
• Develop clear, differentiated, mission-relevant positioning for government, defense, intelligence, and law-enforcement audiences.
• Adapt Windward’s global brand strategy to the priorities, language, and operating realities of the U.S. market.
• Identify marketing opportunities based on federal priorities, policy developments, budget cycles, geopolitical events, mission requirements, and competitive activity.
• Own Windward’s presence at key defense, intelligence, maritime, national-security, and federal-technology events.
• Plan and execute conferences, trade shows, executive roundtables, briefings, speaking engagements, webinars, and partner events.
• Identify and develop collaborations with technology partners, government contractors, industry associations, research organizations, media, and other influential stakeholders.
• Build thought-leadership programs and content around Maritime AI, maritime domain awareness, national security, illicit activity, sanctions enforcement, and operational decision-making.
• Develop executive content, reports, briefs, presentations, customer stories, event materials, and sales-enablement assets.
• Support executives and subject-matter experts with messaging, speaking opportunities, and external engagements.
• Manage external agencies, vendors, event partners, budgets, and program performance.

Skills

Brand strategy

Narrative development

Messaging & storytelling

Public-sector marketing

Event planning & programs

Project management

Stakeholder management

Copywriting & editing

Education

Bachelor’s degree or equivalent professional experience

Job description

# Marketing Manager, US Public SectorWashington DC area#### About The Position**Marketing Manager , U.S. Public Sector****Location: Washington, D.C. metropolitan area****Market: U.S. Federal Government, Defense and National Security****About Windward****Windward is the leading Maritime AITM company, delivering mission-grade all-source operational intelligence that helps organizations detect threats, uncover hidden maritime activity, and make faster, more confident operational decisions.****The Role****Windward is looking for Marketing Manager, U.S. Public Sector to build and execute the company’s marketing and brand strategy across the U.S. federal, defense, intelligence, homeland security, and law-enforcement sectors.****This is a strategic, hands-on role focused on strengthening Windward’s market position, developing mission-driven narratives, identifying high-impact opportunities, and executing programs that build credibility, engagement, and business growth.****You will work closely with the U.S. public-sector sales team, customers, partners, and external stakeholders.****What You’ll Do*** **Build and execute Windward’s brand and marketing strategy for the U.S. public sector.*** **Develop clear, differentiated, mission-relevant positioning for government, defense, intelligence, and law-enforcement audiences.*** **Adapt Windward’s global brand strategy to the priorities, language, and operating realities of the U.S. market.*** **Identify marketing opportunities based on federal priorities, policy developments, budget cycles, geopolitical events, mission requirements, and competitive activity.*** **Own Windward’s presence at key defense, intelligence, maritime, national-security, and federal-technology events.*** **Plan and execute conferences, trade shows, executive roundtables, briefings, speaking engagements, webinars, and partner events.*** **Identify and develop collaborations with technology partners, government contractors, industry associations, research organizations, media, and other influential stakeholders.*** **Build thought-leadership programs and content around Maritime AI, maritime domain awareness, national security, illicit activity, sanctions enforcement, and operational decision-making.*** **Develop executive content, reports, briefs, presentations, customer stories, event materials, and sales-enablement assets.*** **Support executives and subject-matter experts with messaging, speaking opportunities, and external engagements.*** **Manage external agencies, vendors, event partners, budgets, and program performance.**#### Requirements**What You’ll Bring*** **4-5 years of B2B or B2G technology marketing experience, including direct experience marketing to the U.S. federal government.*** **Proven experience building and executing brand and marketing strategies for complex technology or intelligence offerings.*** **Strong understanding of the U.S. government, defense, intelligence, or national-security ecosystem.*** **Experience planning and executing industry events, executive programs, partnerships, and thought-leadership initiatives.*** **The ability to identify market opportunities and turn them into focused, well-executed programs.*** **Strong positioning, messaging, storytelling, writing, and editing skills.*** **The ability to translate complex technology into clear mission value for executive, operational, and acquisition audiences.*** **Experience working closely with public-sector sales and business-development teams.*** **Strong project-management skills and the ability to manage multiple initiatives, stakeholders, vendors, and deadlines.*** **A strategic mindset combined with a hands-on, accountable approach to execution.*** **Excellent communication, collaboration, and stakeholder-management skills.*** **Bachelor’s degree or equivalent professional experience.****Strongly Preferred*** **Experience in defense technology, national security, intelligence, homeland security, maritime technology, or dual-use technology.*** **Experience marketing AI, data analytics, geospatial intelligence, cybersecurity, or decision-intelligence solutions.*** **An established network within the Washington, D.C. federal and defense-technology ecosystem.*** **Experience working in a high-growth technology company.*** **Experience managing a small team of marketing professionals.*** **Existing or ability to obtain U.S. government security clearance, where relevant.**