Marketing Manager - Univ. of Central Arkansas

Aramark; Conway (AR); On-site; USD 50,000 - 80,000; Full time

Job summary

ARAMARK is seeking a Marketing Manager to join the Marketing Department, creating and supporting initiatives at central and site levels. You will work with the Senior Marketing Manager, Buying Team, Sales Team and Regional Operators to launch campaigns that drive customer happiness and cash sales.

The role emphasizes collaboration across culinary, operations, sustainability, health and wellness, and retention teams, with a focus on driving revenue and continuous improvement in dining programs.

Qualifications

• 1-3 years of experience in marketing
• Bachelor's degree or equivalent in marketing, nutrition, food science, or business
• Strong project management experience leading cross-functional teams
• Must be able to utilize social media and MS Office to accomplish tasks
• Excellent interpersonal communication and presentation skills

Responsibilities

• Manage meal plan sales and summer orientations to drive revenue
• Manage events/programming calendar and aspects of the dining website
• Support development of Aramark category and brand strategies for retail, residential, and catering channels
• Plan annual marketing strategies and tactics to focus on categories and brands
• Assist in the creation, repositioning, and refresh of focus menu categories and brands
• Participate in development and management of growth initiatives, training materials, and rollout plans
• Collaborate with culinary, operations, sustainability, health and wellness, and sales teams
• Support creation of programs and promotions and yearly activation plans
• Track results against objectives and adjust programs to meet budgets
• Oversee timelines, project plans, and program administration
• Oversee student intern program
• Contribute to positive impact for employees and customers

Skills

Marketing experience

Project management

Interpersonal communication

Multi-tasking

Social media

Education

Bachelor's degree in marketing or related field

Tools

MS Office

Job description

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Job Description

The Marketing Manager is a key member of the Marketing Department, working on the creation and subsequent support of marketing initiatives both at a central and site level to ensure effective activation and ongoing measurement of success. The Marketing Specialist will work closely with the Senior Marketing Manager or Director, Buying Team, Sales Team and Regional Operators to ensure initiatives and practices are launched in a timely and effective manner to drive customer happiness and in turn cash sales.

Job Responsibilities

• Manage meal plan sales and summer orientations to drive revenue


• Manage events/programming calendar and aspects of the dining website


• Support the development of Aramark category and brand strategies for retail, residential, and catering channels, translating insights into innovation


• Support the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation


• Support the creation, repositioning, and/or refresh of focus menu category and proprietary brands including menu construct, environment/trade dress, etc.


• Support all aspects of the development and ongoing management with growth, global operating excellence, including initial sales and operator training materials, roll out plans, and tool development


• Collaborate with cross-functional teams including culinary, operations, sustainability, health and wellness, and sales/retention to develop, launch, assess and continuously improve dining program


• Support development of key programs, promotions, and other related projects, as well as ongoing yearly activation programs that support focus categories and proprietary brands


• Tracks and reports initiative results against these objectives and refines program where needed to attain required operating results while managing budget


• Manages other projects including timelines, project plans, program administration, etc.


• Oversees student intern program


• At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice

Additional Job Functions

• Ability to lift up to 40 lbs and frequently lift, push, pull, or carry up to 30 lbs


• Ability to walk or stand for extended time periods, up to 6 hours


• Must be able to follow written and verbal directions


• Cross-train at other stations at the location


• Work in other areas or departments as neededCompletion of any task requested by a supervisor or member of the Aramark management team

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

• 1-3 years of experience in marketing, food service experience is beneficial


• Requires a bachelor's degree or equivalent experience in marketing, nutrition, food science, or business


• Strong project management experience leading cross-functional teams in a matrix organization


• Must be able to efficiently utilize social media and MS Office to accomplish work tasks


• Excellent interpersonal communication skills including strong writing and presentation skills


• Ability to multi-task and work in a fast-paced environment

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook , Instagram and Twitter .

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