Marketing Manager, Service and Aftermarket

Dometic; Elkhart (IL); Hybrid; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a passionate Marketing Manager to lead marketing strategies within the Service and Aftermarket team. This role involves creating and executing marketing campaigns, collaborating with product management and sales, and driving brand communication. The ideal candidate will possess strong communication skills, a creative mindset, and a proven track record in marketing strategy. Join a dynamic environment that values growth and offers opportunities to make a significant impact in the mobile living industry. If you're ready to take on new challenges, we want to hear from you!

Benefits

Employee Assistance Program (EAP)

Disability insurance (STD/LTD)

401(k) with company match

Paid Time Off (PTO)

Paid maternity/paternity leave

Tuition assistance

Membership reimbursement

Employee discounts

Qualifications

• Solid experience in brand/marketing management and strategy.
• Experience with internal and external agencies.

Responsibilities

• Develop communication plans to drive business forward.
• Lead marketing research and maintain brand standards.

Skills

Marketing Strategy

Communication Skills

Creative Problem Solving

Analytical Skills

Team Leadership

Education

Bachelor’s degree in Marketing

Master’s degree in Marketing

Tools

Microsoft Office Suite

Job description

Marketing Manager, Service and Aftermarket

Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Dometic Land Vehicles Americas is a trusted provider of high-end products for recreational vehicles, commercial passenger vehicles and overlanding vehicles in North America, Latin America, and the Caribbean. We are on a journey of continuous growth – now looking for our next star – a passionate Marketing Manager within our Service and Aftermarket team. This position reports to Marketing Director, Land Vehicle – Americas and will work in our Elkhart, IN, or Chicago, IL office.

About the position

As a Marketing Manager in the Service and Aftermarket team, you will be involved in leading marketing strategy, communications & storytelling execution for the Dometic Brand. To be successful, this role will thoroughly integrate within the teams, understand the customers, the end-users, the market, and the company to work cross-functionally with sales, product management, customer service and other functions.

The Marketing Manager will help ideate, design, and execute cohesive plans for marketing campaigns, product launches, and internal/external communication to drive sales and support our position in the market. This role will partner with product management and sales to develop campaign/product insights as part of the creation and execution of the entire communication GTM plan (from creative to collateral to internal selling).

Your main responsibilities

• Develop communication plans and associated metrics to drive business forward.
• Works with marketing content creation and product teams to prioritize launch campaigns and define all language and content required for successful launches.
• Responsible for briefing functional team leaders on communication strategy as part of GTM kick off.
• Supports the Sales organization in building relationships with key customers; act in both a consultative manner and design value-add programs.
• Brief creative team to design and deliver all required assets (ex. copy, content, photography/rendering, video, and graphic design)
• Leads copywriting to prioritize voice, and tone for key campaigns to the specific markets.
• Responsible for maintaining a list of opportunities and submitting Dometic Product/Campaigns for noteworthy awards or industry recognition.
• Lead marketing research to enable comprehensive knowledge of core customers for communications and product development.
• Actively participate in research design, insights, segmentation work; lead specific research initiatives as they relate to Americas segment.
• Understands full market landscape (Dometic, competitive, customers, consumers) and uses understanding to provide team information and input for strategy design and execution.
• Maintains brand standards while delivering required content to achieve business goals.
• Works collaboratively with other division or global counterparts to realize synergies and enhance brand communication.
• Responsible for reporting on weekly, monthly and annual KPIs to support marketing strategy.
• Domestic travel is required.

What do we offer?

You are offered an interesting role in a dynamic, fast paced, and global environment with great opportunities to grow and take on new challenges. The growth at Dometic is continuous – which gives you great possibilities to evolve with the company.

• Employee Assistance Program (EAP)
• Disability insurance (STD/LTD)
• 401 (k) with company match
• PTO
• Company defined holidays and two floating holidays for you to use as you choose
• Paid maternity/paternity leave
• Tuition assistance
• Membership reimbursement (wholesale club and gym)
• Employee discounts on our incredible products
• Opportunities to make an impact

A suitable background would be a solid experience within brand/marketing management and marketing strategy – as well as the following qualifications and experiences:

• Bachelor’s degree in marketing, communications, public relations, or a related field; master’s degree is preferable.
• Solid experience applying processes and gaining buy-in to drive business efficiencies and reduce cross-functional silos.
• Demonstratable marketing strategy experience.
• Experience working with both internal and external agencies.
• Experience launching products into manufacturing, distribution, and dealer models.
• Prior experience in B2C, B2B2C, and/or B2B highly preferred.

To be successful in this role, we believe that you possess the following skills, competencies & characteristics:

• Driven by an entrepreneurial spirit; willing to tackle new challenges and take initiative.
• Strong balance of creative and analytical mindset possesses the ability to solve problems and understand people by turning data into insights (not just reporting).
• Ability to manage high performing teams and develop talent.
• Ability to create and leverage cross-functional relationships.
• Excellent communication, written, and verbal skills required.
• Leadership ability, entrepreneurial attitude, and a good team player.
• Ability to work under pressure and execute on tight deadlines.
• Proficient with Microsoft Office Suite and other business programs as necessary.
• Passionate about outdoor experiences (both personally & professional) a plus.
• Comfort working across all organization levels from Sr. Management to Coordinators.
• Domestic travel is required; ability to attend trade shows and other events.

Dometic’s Core Values

To thrive and succeed in this role, you understand the importance of our core values – Together We build our future, We play to win, We embrace change, and We walk the talk; these values reflect the heart and soul of Dometic, and they define what it takes to work here and how we do things.
Dometic operates with a hybrid policy. We see the social aspect of being in the office, meeting colleagues, having short coffee break interactions or a quick face to face meeting as key to success as we become more productive and fast paced in terms of problem solving, learning, cross functional collaboration and not the least in a way to have fun at work!

Are you our next star? Then we would love to see your application.

Dometic is passionate about building together an inclusive and equitable working environment, that respects individual strengths, views, and experiences. We believe that diversity enables us to thrive across our differences. Be yourself and join us!

Dometic is proud to be an equal opportunity employer. Dometic evaluates qualified applicants without regard to race, color, religion, age, gender, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.