Marketing Manager (Salesforce Consulting Firm)

Accelerize 360, Inc.; Dallas (TX); Remote; USD 80,000 - 100,000; Full time

Job summary

An innovative firm is seeking a data-driven Marketing Manager to enhance brand awareness and drive growth in the Salesforce ecosystem. This fully remote role involves crafting impactful content, managing social media presence, and executing marketing strategies to position the company as a leader in Salesforce consulting. The ideal candidate will have a strong background in B2B marketing, excellent storytelling skills, and hands-on experience with performance analytics tools. Join a dynamic team where your contributions will significantly impact the company's success and visibility in the market.

Qualifications

• 5-7 years of B2B marketing experience in technology consulting or SaaS.
• Proven ability to develop and execute content strategies for brand growth.

Responsibilities

• Create 10-15 high-impact content pieces monthly to showcase expertise.
• Manage corporate website and social media presence to increase engagement.

Skills

B2B Marketing

Content Strategy

Copywriting

Video Marketing

Storytelling

Performance Analytics

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Tools

Salesforce CRM

Google Analytics

Tableau

Marketing Automation Platforms

Content Management Systems

Social Media Platforms

Job description

THIS IS A FULLY REMOTE POSITION

Accelerize 360 is a Summit Level Salesforce partner seeking a data-driven and strategic Marketing Manager to build brand awareness and accelerate the growth of our Salesforce practice. This role will be responsible for planning, executing, and optimizing marketing collateral to strengthen our position as a leading Salesforce consulting partner and showcase our expertise to target audiences. Proactive, thoughtful and speed are important attributes for this role.

Key Responsibilities

1. Content Strategy & Thought Leadership:

1. Create and curate 10-15 high-impact content pieces on a monthly basis (3-4 videos, 5-6 blog articles, 1-2 whitepapers, and 3-4 customer success stories) to showcase our Industry and use case expertise across Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and MuleSoft.
2. Develop rapid-response industry insights to trending Salesforce updates and releases.
3. Manage content gathering workflows with internal teams, ensuring timely delivery and quality standards.

2. Brand Awareness & Industry Positioning:

1. Manage corporate Website, LinkedIn, Twitter, and YouTube presence, increasing engagement with Salesforce ecosystem leaders, clients, and industry influencers.
2. Ensure brand consistency across website, social media, marketing materials, and outbound communications.
3. Create compelling use case narratives that demonstrate our problem-solving capabilities across various industries.
4. Develop and maintain a content calendar that aligns with Salesforce product releases and industry events.

3. Event & Ecosystem Engagement:

1. Plan and execute participation in Salesforce-sponsored events, including Dreamforce, Salesforce World Tours, industry trade shows, and virtual summits.
2. Organize webinars, executive roundtables, and regional Salesforce user group meetups to establish thought leadership and drive engagement.
3. Manage relationships with Salesforce Partner Marketing teams, co-branded assets, and partner enablement programs.

4. Performance Analytics & Optimization:

1. Track marketing KPIs (content engagement metrics, social media growth, brand awareness indicators) using Salesforce CRM, Google Analytics, and Tableau.
2. Optimize content distribution strategies to maximize reach and engagement across channels.
3. Conduct competitive analysis and customer insights research to refine messaging and campaign effectiveness.
4. Provide monthly reporting on content performance and brand visibility metrics.

Required Qualifications

1. 5-7 years of B2B marketing experience in technology consulting, SaaS, or Salesforce services.
2. Bachelor's degree in Marketing, Business, Communications, or a related field.
3. Hands-on experience with creating and leveraging Video marketing.
4. Proven ability to develop and execute content strategies that drive measurable brand growth.
5. Hands-on experience with marketing automation platforms.
6. Strong understanding of the Salesforce partner ecosystem, consulting services.
7. Excellent copywriting and storytelling skills for content marketing and thought leadership.
8. Proficiency with Google Analytics, Salesforce dashboards, content management systems, and social media platforms.