Marketing Manager, Rosetta Stone Consumer

IXL Learning; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Join a leading EdTech company as a Marketing Manager for Rosetta Stone. You'll develop multi-channel marketing strategies, manage a team, and drive engagement with the brand. This full-time remote role seeks a creative and strategic leader passionate about education.

Qualifications

• 9+ years of brand marketing experience with consumer-facing brands.
• 2-3 years of managing and coaching direct reports.

Responsibilities

• Own the consumer marketing plan for Rosetta Stone.
• Manage the strategy and execution of seasonal and promotional campaigns.
• Oversee international marketing efforts.

Skills

Strategic Thinking

Written Communication

Organizational Skills

Interpersonal Skills

Education

BA/BS degree

Job description

Join to apply for the Marketing Manager, Rosetta Stone Consumer role at IXL Learning

4 days ago Be among the first 25 applicants

Join to apply for the Marketing Manager, Rosetta Stone Consumer role at IXL Learning

Direct message the job poster from IXL Learning

Hiring awesome talent to build the future of Edtech at IXL Learning!

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Consumer Marketing Manager for Rosetta Stone.

Rosetta Stone has been the leading language learning program for 30 years. In this role, you will develop and execute multi-channel marketing strategies to acquire new customers and drive engagement with the brand and product. This includes brand and product messaging, seasonal and promotional campaigns, social media, content marketing, and more. You will also manage a small team of email and content marketers.

The ideal candidate is creative, strategic, proactive, collaborative, a strong communicator, organized, and passionate about IXL’s mission to impact education.

This is a full-time remote position for candidates in the United States.

What You'll Be Doing

• Own the consumer marketing plan for Rosetta Stone, developing strategies and tactics to attract and retain customers
• Refine and build out Rosetta Stone’s consumer brand messaging
• Manage the strategy and execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management, and more
• Ensure alignment of consumer marketing strategies across advertising, paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing
• Develop and execute marketing plans and messaging to support new product/feature launches
• Oversee international marketing efforts by partnering with in-country experts to create localized content and promotions
• Manage the dedicated Rosetta Stone email marketing team and oversee email strategy
• Manage and mentor 1 Marketing Associate, with the opportunity to add headcount

What We're Looking For

• BA/BS degree
• 9+ years of brand marketing and/or integrated marketing experience, including with consumer-facing brands
• Minimum of 2-3 years of managing, coaching, and motivating direct reports
• Strategic thinking: Ability to develop short- and long-term plans to achieve goals, considering all angles and making thoughtful decisions
• Exceptional written communication skills for clear messaging
• Self-starter with strong organizational skills, attention to detail, and ability to manage complex projects
• Effective interpersonal skills, coaching ability, and collaboration across teams

About IXL Learning

IXL Learning is the country's largest EdTech company, reaching millions of learners through diverse products:

• 1 in 4 students in the U.S. uses IXL.com
• Rosetta Stone offers immersive learning in 25 languages
• Wyzant is the largest tutoring community with 300+ subjects
• Teachers Pay Teachers (TPT) is a marketplace for educator resources

Our mission is to create innovative products that positively impact learners and educators. We foster a collaborative, respectful culture that values diversity and authenticity. We are committed to providing an inclusive environment where everyone can do their best work.

IXL values diversity and is an Equal Opportunity Employer.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• E-Learning Providers