Marketing Manager, Retirement Solutions

Lensa; New York (NY); On-site; USD 80,000 - 133,000; Full time

Job summary

Lensa is seeking a dynamic talent for the Retirement Solutions team at Guardian Life in New York, NY. This marketing role involves supporting the annuity line of business, campaign execution, and working closely with multiple departments to enhance client engagement and marketing strategies. Candidates should possess a Bachelor's degree and have a minimum of 5 years of marketing experience in the annuity or financial sector, demonstrating strong collaboration and communication skills.

Qualifications

• Minimum 5 years experience in annuity, insurance, or financial industry marketing.
• Strong writing skills and detail-oriented.

Responsibilities

• Support marketing strategy for Individual Markets Annuity line.
• Partner with Legal and Compliance to ensure content approval.

Skills

Project Management

Communication

Collaboration

Critical Thinking

Problem Solving

Education

Bachelor's Degree

Marketing Degree

Job description

2 days ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Guardian Life, is seeking professionals in New York, NY. Apply via Lensa today!

We are looking for a smart, dynamic talent to join our Retirement Solutions team that will support marketing strategy for the annuity line of business, reporting to the Head of Annuity and Retirement Marketing. This person will be an integral member of a team responsible for the marketing of our holistic retirement solutions to a multi-channel distribution ecosystem. The role will support the oversight and daily execution of a wide range of marketing collateral and engagement touchpoints; manage required processes and inventory; and act as a thought partner to the broader marketing team. This individual will be responsible for supporting the team in campaign creation and execution; cultivation and approval of marketing communications; facilitating Advisor engagement within this line of business; and working to execute with excellence.

Key stakeholders include Product Development, Distribution, Compliance, Legal, Technology, and outside vendors.

Responsibilities

• Responsible for supporting the overarching strategy for the Individual Markets Annuity line of business. This strategy will include marrying existing and new products sold through our General Agency distribution system as well as through the Third Party and Broker Dealer arm.
• Support the development of content that aligns to the strategy and create, maintain, and update materials for products offered through the annuity line of business.
• Partner with the team for product and program launch strategies, updates, and maintenance communications to support sales activity and consumer engagement.
• Support annuity wholesalers by assisting in the creation and maintenance of presentations, clientand Advisor-facing content, thought leadership, and print materials needed for meetings, campaigns, and more.
• Partner with Legal to file all necessary materials for registered products.
• Handle state-specific requirements – filing, applications, and vendor management.
• Assist with ad-hoc supplemental mailings and regulatory updates – manage implementation and data collection.
• Work through Compliance system to ensure all content is approved, including the correct disclosures, and tracked in accordance with evolving industry regulatory requirements.
• Work cross-functionally to ensure all necessary partners have provided input on materials/projects.
• Helping to manage usage and all aspects of inventory. This is inclusive of keeping track of marketing inventory and determining recommendations to maintain an efficient and purposeful suite of content.
• Exhibit company values in organizing how we act, treat others, and treat our clients.
  
  

Qualifications

• Bachelor's Degree Required, Marketing Degree Preferred
• Knowledge of and experience with retirement solution business, annuities specifically a plus– minimum 5 years annuity, insurance, or financial industry marketing experience.
• Driven and organized and able to manage multiple projects at once – project management experience a plus.
• Excellent communicator and collaborator—written and verbal – will thrive in a fast-paced, “start-up”-like environment. Ability to manage multiple projects efficiently and be highly detail-oriented.
• Sense of urgency and solution orientation.
• Drive towards independent personal growth.
• Strong writing skills
• Strong critical thinking and problem-solving skills with demonstrated ability to solution simple to complex concepts.
• Support collaboration with internal agency partners to ensure strategy is executed.
• Receptive to feedback.
• Highly collaborative, cross-functional approach to success internally and with any external partners or agencies.
• Must demonstrate knowledge and respect for marketing in highly regulated industries.
• Desire to be part of a team helping drive culture change while preserving core values
  
  

Success Measures

• Use KPIs relating to product launches, sales campaigns, and materials to direct existing and future strategy.
• Must have a consumer-focused, data-driven approach to marketing.
• Ensure items are updated prior to expiration.
• Curate collaborative relationships across Guardian.
  
  

Salary Range

$80,940.00 - $132,975.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits . Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [e-mail] .

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.

Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com .

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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