Marketing Manager, Restaurants

Applebee's; Farmers Branch (TX); Presencial; USD 75.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health & Wellness Coverage

401(k) Match

Paid Time Off

Free lunch at work

Daily Pay

Career Growth

Descripción de la vacante

Sun Holdings seeks a Marketing Manager to oversee strategic marketing initiatives across our restaurant portfolio, driving growth, brand awareness, and guest engagement. You will manage campaign execution, brand positioning, digital strategy, and field marketing support for multiple brands.

The ideal candidate is data-driven, thrives in a fast-paced environment, and can balance strategic thinking with hands‑on execution, coordinating with creative, operations, and analytics teams to optimize ROI

Formación

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of marketing experience, preferably in the restaurant, franchise, or retail industries.
• Strong background in campaign planning, media management, and digital marketing.
• Proven ability to lead projects from concept through execution with measurable results.
• Experience managing budgets, vendors, and cross‑functional teams.
• Strong analytical and problem‑solving skills with experience interpreting marketing data and KPIs.
• Excellent communication, presentation, and organizational abilities.
• Working knowledge of CRM, loyalty, or marketing automation systems preferred.
• Proficiency in Microsoft Office and familiarity with creative tools (Canva, Adobe Suite, etc.) a plus.
• Strategic mindset with hands‑on execution ability and a passion for brand storytelling.
• Bilingual (Spanish/English) preferred

Responsabilidades

• Lead planning and execution of marketing programs to strengthen brand visibility and guest traffic.
• Manage campaigns across digital, social, and traditional media with creative, operations, and analytics teams.
• Oversee local store marketing initiatives, seasonal promotions, and CRM or loyalty efforts.
• Analyze campaign performance, provide insights and recommendations.
• Collaborate with cross‑functional partners to optimize return on marketing investments.
• Manage vendor and agency relationships, contribute to content strategy, and shape long‑term marketing roadmap for assigned brands.

Conocimientos

Campaign planning

Budget management

Digital marketing

Project leadership

Cross-functional collaboration

Analytics

Communication skills

CRM/Loyalty familiarity

Bilingual (Spanish/English)

Educación

Bachelor’s degree in Marketing

Herramientas

Canva

Adobe Suite

Microsoft Office

Descripción del empleo

Sun Holdings is one of the largest franchise organizations in the U.S., proudly supporting over 1,300 restaurant locations across 31 states. We provide franchise management services to some of America's most beloved brands, including Applebee’s, Arby's, Bar Louie, Burger King, Cantina Laredo, Freebirds, Golden Corral, IHOP, McAlister’s, Papa John’s, Popeye’s, Taco Bueno, and Uncle Julio’s. Join our team of hands-on problem-solvers!

Job Summary:

We’re seeking a Marketing Manager to oversee strategic marketing initiatives that drive growth, brand awareness, and customer engagement across our restaurant portfolio. This role will manage campaign execution, brand positioning, digital strategy, and field marketing support for select brands. The ideal candidate is a dynamic, data-driven marketer who thrives in a fast-paced, multi-brand environment and can balance strategic thinking with hands‑on execution.

What You’ll Get (Benefits):

• Competitive Pay – Your talent and hard work won’t go unnoticed.
• Health & Wellness Coverage – HSA, medical, dental, vision, disability, and life insurance plans to keep you and your family feeling your best.
• 401(k) Match – Helping you invest in your future (and putting more back in your wallet).
• Generous Time Off – Up to 16 paid vacation and sick days, plus 7 company holidays to recharge and reset.
• Free lunch while at work – Pick your favorite from 5 nearby brand locations, plus discounts with some of our brands—we’ve got lunch covered.
• Daily Pay Option – Access your earnings before payday with our Earned Wage app.
• Career Growth – We’re growing fast, and we love to promote from within.
• And more good stuff – Because working with us should feel rewarding every day.

What You’ll Do (Responsibilities):

As a Marketing Manager, you will lead the planning and execution of marketing programs that strengthen brand visibility and drive guest traffic. You’ll manage campaigns across digital, social, and traditional media while collaborating with creative, operations, and analytics teams to ensure brand consistency and performance. This role will oversee local store marketing initiatives, seasonal promotions, and CRM or loyalty efforts to enhance guest engagement. You’ll analyze campaign performance, provide insights and recommendations, and work closely with cross‑functional partners to optimize return on marketing investments. In addition, you’ll manage vendor and agency relationships, contribute to content strategy, and help shape the long‑term marketing roadmap for your assigned brands.

What You’ll Bring (Requirements):

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of marketing experience, preferably in the restaurant, franchise, or retail industries.
• Strong background in campaign planning, media management, and digital marketing.
• Proven ability to lead projects from concept through execution with measurable results.
• Experience managing budgets, vendors, and cross‑functional teams.
• Strong analytical and problem‑solving skills with experience interpreting marketing data and KPIs.
• Excellent communication, presentation, and organizational abilities.
• Working knowledge of CRM, loyalty, or marketing automation systems preferred.
• Proficiency in Microsoft Office and familiarity with creative tools (Canva, Adobe Suite, etc.) a plus.
• Strategic mindset with hands‑on execution ability and a passion for brand storytelling.
• Bilingual (Spanish/English) preferred

At Sun Holdings, we’re committed to providing a safe, efficient, and supportive environment—for our team and the guests we serve. We’re proud to be an Equal Opportunity Employer. Curious about who we are? Check us out at www.sunholdings.net.