Marketing Director

Mattamy Homes; Boynton Beach (FL); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

3 weeks vacation + 1 week PTO + 1 week

Health, Dental and Vision Insurance

Life Insurance and Disability

401K with company match

Employee ownership program

Job summary

Mattamy Homes is seeking a Marketing Director to lead all marketing initiatives for multiple communities. You will train the marketing team, guide strategy for new communities, and oversee budgets and analytics to maximize sales and margins.

The role involves travel to Port St. Lucie area (~20%) and collaboration with internal teams to develop campaigns, oversee sales centers, and ensure accurate online information.

Qualifications

• Bachelor's degree in Marketing or related field; MBA a plus.
• 8+ years of traditional and digital marketing experience including social media.
• Experience in homebuilding, real estate or land development strongly preferred.
• Extensive experience in developing and maintaining marketing communication strategies.
• Strong understanding of different consumer groups and market dynamics.
• Proven track record of growing traffic and sales.

Responsibilities

• Lead and train marketing team to ensure timely completion of initiatives.
• Contribute market insights for community visioning, product, and sales center planning.
• Analyze traffic and sales trends to adjust marketing for max margin.
• Oversee marketing budget and track spend across communities.
• Develop and implement plans for new and existing communities.
• Travel to Port St. Lucie area and other sites ~20% of time.
• Manage digital, social, and print advertising and sponsorships.

Skills

Team leadership

Strategic planning

Budget management

Market research

Analytics & reporting

Travel coordination

Stakeholder communication

Education

Bachelor's degree in Marketing or related field

MBA or Masters degree (a+)

Tools

Google Analytics

Social media dashboards

CRM/Marketing automation tools

Job description

Marketing Director

Join to apply for the Marketing Director role at Mattamy Homes.

Employment Type: Full-Time / Permanent / Onsite

Who we are

Mattamy Homes is the largest privately owned homebuilder in North America, with 40-plus years of history across the United States and Canada. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In the U.S., Mattamy is represented in 11 markets - Charlotte, Dallas, Jacksonville, Naples, Orlando, Phoenix, Raleigh, Sarasota, Southeast Florida, Tampa and Tucson.

What you'll do

• Manage and lead all marketing initiatives and oversee and train the marketing team to ensure the timely completion of marketing responsibilities
• Contribute market insights to the visioning, strategic planning and theming for each new community including the recommendation of product, lot sizes, specifications, sales centers and model homes
• Analyze and report on traffic and sales trends to determine any needed marketing changes to maximize sales and margin results
• Follow the Mattamy BCTM process (Bringing Communities To Market) in regards to community visioning, market research, buyer profiles, product development, sales center/model development, collateral materials, advertising plan and grand opening
• Oversee the opening and closing of sales centers and model homes
• Be involved in Competitive Market Analysis (CMAs) for new communities and land acquisitions
• Prepare fiscal marketing budget and track marketing spend
• Develop marketing and advertising plans for all new and existing communities
• Travel to community sites in the Port St. Lucie area (approx. 20% of time)
• Track and proof all digital, social, and print advertisements and sponsorships
• Oversee the signage strategy including locations, layout and execution
• Oversight of all production of sales brochure material
• Review model home merchandising, cabinetry layouts and space planning with interior design firm and corporate marketing, including Sales Center set up
• Oversee grand openings and special events for communities and promotions
• Responsible for accuracy of information for all divisional aspects of the company website
• Manage all divisional social media presence in conjunction with ad agency
• Report and track monthly sales, traffic, conversions, analytics and budget spends
• Stay current on industry trends by attending seminars, reading industry periodicals, talking with consultants and staying involved with industry associations and events

What you bring

• Bachelor's degree, preferably in Marketing or related field; MBA a plus
• 8+ years of traditional and digital marketing experience including social media
• Experience in homebuilding, real estate or land development strongly preferred
• Extensive experience in all aspects of developing and maintaining marketing communication and strategies to meet organizational objectives
• Strong understanding of different consumer groups and the respective market dynamics that influence their buying decisions
• Proven track record of deploying successful strategies yielding growth in traffic and sales
• Deep understanding of social media technologies and effective strategies
• Strong knowledge of social media dashboards and Google Analytics, backend content/keywords
• Ability to assess and analyze advertising metric data (social and website) and make recommendations/execute against them
• Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
• Willing and able to travel to Port St. Lucie to visit sites/communities (approx. 20% of time)
• Ability to manage and hold accountable marketing team to meet deadlines and maintain standards. Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment
• Bachelor's degree in Marketing or related field + Masters Degree is a plus

At Mattamy Homes, we're passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclusion are important aspects of the work we do to support our homebuyers, colleagues and communities.

Benefits

• 3 weeks of company paid vacation + 1 week of company paid time off + 1 week of sick time
• Health, Dental and Vision Insurance
• Life Insurance and Short/Long Term Disability
• Flex Spending, 401K with Company Matching and Tuition Reimbursement
• Entertainment Discounts, Employee Home Ownership Program and Company-wide Volunteer Program

Recent recognition

• Best Places to Work in Charlotte for 2024, 2023, 2022, 2020, 2018 & 2017
• Best Places to Work in Jacksonville for 2023, 2022, 2016 & 2015
• Best Places to Work in Orlando for 2025, 2024, 2023, 2022, 2021, 2018, 2016 & 2013
• Best Places to Work in Phoenix for 2024, 2023, 2022 & 2021
• Best Places to Work in Raleigh for 2025, 2024, 2023, 2022 & 2021
• Best Places to Work in Southeast, FL for 2025, 2024, 2023
• Best Places to Work in Tampa Bay for 2025, 2024, 2023, 2022, 2021, 2020 & 2019

Mattamy Homes is an equal employment opportunity employer and does not discriminate on the basis of age, race, color, citizenship, religion, sex, national origin, disability or with respect to any other status protected under federal, state, and local laws or ordinances. Equal access to programs, services, and employment is available to all persons.

Qualified applicants will be contacted directly by the Talent Acquisition team.