Marketing Manager, Random House (Hybrid)

Penguin Random House; New York (NY); Hybrid; USD 73,000 - 79,000; Full time

Job summary

An established industry player is seeking a passionate Marketing Manager to lead innovative marketing campaigns for a diverse range of titles. This role involves collaborating with sales, editorial, and publicity teams to craft data-driven marketing strategies, ensuring alignment and creativity in promoting both frontlist and backlist titles. With a focus on trade paperbacks, you will be part of a dynamic team dedicated to connecting readers with inspiring stories. If you thrive in a fast-paced environment and have a knack for strategic planning, this is the perfect opportunity for you.

Qualifications

• Minimum of 5 years of experience in book marketing, especially in trade paperbacks.
• Self-motivated with strong creative and strategic abilities.

Responsibilities

• Develop and execute innovative marketing plans for titles.
• Conduct performance analysis and share insights for future campaigns.

Skills

Book Marketing

Creative Thinking

Strategic Planning

Communication Skills

Adobe Creative Suite

Microsoft Office Suite

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Canva

Job description

Title Marketing at Random House seeks an experienced and dynamic Marketing Manager to lead title-specific marketing campaigns for both frontlist and backlist, with a particular focus on trade paperback priorities for Random House, Hogarth, Modern Library, The Dial Press, and One World. Reporting directly to the Vice President of Marketing for Random House, this position will collaborate closely with the larger Marketing, Editorial, and Publicity teams.

Random House is a division of Penguin Random House, the world's largest trade book publisher. We are home to bestselling authors and a diverse range of titles designed to inspire, entertain, and educate. Our authors include Brene Brown, Jon Meacham, Hanif Abdurraqib, Glennon Doyle, Isabel Wilkerson, Kurt Vonnegut, Ibram X. Kendi, Salman Rushdie, among others.

The marketing manager will work closely with sales, publicity, editorial and the consumer insights teams at Penguin Random House and Random House Publishing Group title marketers on key opportunity titles and brand authors across multiple imprints.

The ideal candidate will be passionate about books and skilled in crafting and executing innovative marketing strategies to continually find new audiences for core trade paperback and backlist titles.

Join us at Random House and contribute to a dynamic, creative team dedicated to connecting readers with the best stories.

Specific responsibilities include:

• Campaign Development:Ideate, develop, and execute innovative and data-driven marketing plans for individual titles and series. Adapt strategies based on market data, consumer trends, and performance metrics.
• Asset Coordination:Partner with the design team to create compelling assets for campaigns, including digital and social media graphics.
• Performance Analysis:Conduct thorough post-analysis of key campaigns, sharing insights and recommendations for future marketing opportunities and improvements.
• Team Communication:Effectively communicate marketing plans and strategies to in-house teams, including publishing, editorial, and sales departments, ensuring alignment and collaboration across all functions.
• Competitive Analysis:Keep abreast of industry best practices in trade paperback publishing and emerging trends that could drive backlist sales in order to inform and improve campaigns.

Please apply if you meet the following qualifications:

Experience:

• Minimum of 5 years of experience in book marketing, with a strong preference for candidates with expertise in trade paperbacks.

Skills:

• Self-motivated and able to prioritize tasks effectively.
• Strong creative thinking and strategic planning abilities.
• Excellent communication, presentation, and writing skills.
• Ability to multi-task and thrive in a fast-paced, deadline-driven environment.
• Proactive and exceptionally organized, with a keen attention to detail.
• Technical Proficiency:Proficiency with Microsoft Office Suite and experience designing marketing assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.

The salary range for this position is $73,500 - $79,000.All positions are currently eligible for annual profit award or bonus, subject to Company results.

This hybrid position has occasional in-office responsibilities, including but not limited to in-office meetings, author visits or events, and daily ad hoc projects. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).

Please apply using our ATS system by May 22, 2025, and include your resume and cover letter for consideration. Before applying for any role at Penguin Random House we recommend you review our applicant resources page and look over our open to remote guidelines on our FAQs page.