Marketing Manager, Planned Communities — Hybrid (Upland)

The Lewis Group of Companies; Upland (CA); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

401k with company match

Cellphone allowance

Health benefits plans

Paid vacation and holidays

Annual bonus eligibility

Annual raise

Job summary

The Lewis Group of Companies in Upland, CA, seeks a Marketing Manager, Planned Communities, to lead day-to-day marketing strategy and execution for Lewis Planned Communities from our Upland Corporate Office. Collaborate with senior leadership, guest home builders, and centralized Marketing teams to turn insights into effective campaigns.

You will guide messaging and positioning across digital, print, events, and sales-support materials, while partnering with Brand and Digital teams to optimize

Qualifications

• 5+ years of progressive marketing experience in planned communities or related sectors.
• Bachelor’s degree in Marketing or related field; equivalent experience may be considered.
• Experience leading multi-channel marketing across digital, print, signage, events, and more.
• Ability to guide messaging, positioning, and content direction; strong collaboration skills.

Responsibilities

• Develop recommendations informing regional strategy, budgets, and KPIs.
• Own community positioning and campaign strategy from targets to go-to-market.
• Lead marketing strategy for launches, events, and broker relations.
• Manage Marketing Specialist, Planned Communities, with coaching and feedback.
• Partner with home builders to identify co-marketing opportunities.
• Review market research, demographics, and performance to identify opportunities.
• Translate insights into community strategy and campaign timing.
• Guide marketing across digital, social, email, web, signage, events, collateral.

Skills

Marketing strategy

Multi-channel marketing

Team leadership

Communication

Marketing analytics

Budgeting

Education

Bachelor's degree in Marketing or related field

Tools

CRM

CMS

Email marketing tools

Microsoft Office

Job description

The Lewis Group of Companies in Upland, CA, seeks a Marketing Manager, Planned Communities, to lead day-to-day marketing strategy and execution for Lewis Planned Communities from our Upland Corporate Office. Collaborate with senior leadership, guest home builders, and centralized Marketing teams to turn insights into effective campaigns.

You will guide messaging and positioning across digital, print, events, and sales-support materials, while partnering with Brand and Digital teams to optimize