Marketing Manager, Patient Services Strategy, Gastroenterology

AbbVie Inc.; Mettawa (IL); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k)

Health, dental, vision insurance

Job summary

AbbVie seeks a Marketing Manager for Patient Services Strategy in Gastroenterology to drive the PSP program for Skyrizi UC/CD in the US. You will link the US Commercial Brand Team with Patient Services, shaping strategy, assets, and performance.

The role requires 5+ years in pharma marketing, PSP experience, and strong cross- functional leadership to deliver compliant patient experiences across omnichannel channels.

Qualifications

• Bachelor’s degree required; MBA or advanced degree strongly preferred.
• 5+ years of marketing experience in pharmaceutical / biotech or healthcare services.
• Strong project management skills in a fast-paced, matrix environment.
• Excellent communication and interpersonal skills.
• Experience with patient support programs, patient engagement and omnichannel strategies.
• Experience leading external partnerships and managing agency/vendor budgets.

Responsibilities

• Execute marketing projects leading up to large PSP initiatives.
• Support PSP strategic and tactical planning with a strategic lens.
• Maintain relationships with brand, sales, and marketing partners.
• Socialize PSP offerings within brand teams and ensure alignment.
• Provide PSP input to marketing executions and ensure messaging coherence.
• Track KPIs for patient support programs and identify optimization opportunities.
• Collaborate with insights and field teams to translate findings into strategies.
• Develop and optimize omnichannel patient and provider engagement strategies.
• Manage marketing materials through review processes to be compliant and on-brand.
• Lead cross-functional workstreams and influence stakeholders for alignment.
• Experience with PSP, reimbursement, hub services or care model design preferred.

Skills

Project management

Communication

Agile ways of working

Stakeholder management

Cross-functional collaboration

Marketing strategy

Omni-channel marketing

Education

Bachelor’s degree

MBA or advanced degree

Tools

Promomats

MedComms

OCE

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn,Facebook,Instagram,XandYouTube.

Job Description

The MarketingManager, Patient Services Strategy, Gastroenterology plays an important role in the development of our patient support strategies. This position directly interacts with brand partners ensuring both patient and provider needs are met. The position is a critical linkage point between the US Commercial Brand Team and the US Patient Services for Skyrizi Ulcerative Colitis and Crohn’s Disease Gastroenterology. This role is responsible for overall Skyrizi Gastroenterology Patient Support Program performance and accountability, including program marketing strategy, design, brand alignment, asset execution, and program performance. This person will be responsible for supporting program enhancements, program launches, partnering with brand Sales and Marketing, Legal/Compliance, and additional stakeholders to create exceptional patient treatment plan experiences.

Major Responsibilities:

• Operates in the finer details, executing on marketing projects leading up to larger program initiatives
• Support leadership creation of PSP strategic & tactical planning by providing strategic lens
• Establish and maintain appropriate relationships with commercial business partners in sales, managed healthcare, trade and marketing teams
• Builds awareness of PSP offerings throughout brand teams by socializing content with brand team members (managers, and fellow associate directors)
• Provides AbbVie Patient Services (APS) input to Brand marketing executions, identifying and resolving incongruencies, and synergizing messaging
• Facilitates discussion of operational opportunities & efficiencies between APS teams and brands
• Manages marketing program assets, updating and refining as needed
• Defines and tracks key performance indicators for patient support programs, using performance data, patient insights, and stakeholder feedback to identify optimization opportunities and inform strategic recommendations.
• Partners with insights, analytics, field teams, and external partners to understand patient, caregiver, and provider barriers and translate findings into actionable marketing strategies.
• Supports development and optimization of omnichannel patient and provider engagement strategies across digital, print, field, and partner channels.
• Manages marketing materials through appropriate review processes, ensuring marketing assets are accurate, compliant, on-brand, and delivered on timeline.
• Leads cross-functional workstreams and influences stakeholders without direct authority to drive alignment, decision-making, and execution.
• Experience with patient support programs, specialty pharmacy, reimbursement support, access services, hub services, or care model design preferred.

Significant Work Activities

• Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)

Qualifications

• Bachelor’s degree required; MBA or advanced degree strongly preferred
• 5+ years of marketing experience in pharmaceutical / biotech or healthcare services; brand, digital, and patient service marketing experience strongly preferred
• Deep commitment to supporting patients and improving their treatment experience
• Understands overall Patient Support Program (PSP) vision and strategy, helps define, document, and communicate the vision
• Understands and can navigate PSP components to help troubleshoot issues and maximize overall program performance
• Strong project management skills with the ability to prioritize, influence, and execute in a fast-paced, matrix environment
• Understands business and compliance guardrails and asks appropriate questions to drive business forward
• Understanding of brand positioning, campaign management, budget management, and marketing fundamentals.
• Strong background in consumer or HCP marketing, patient engagement, retention strategies.
• Proficient planning and organization skills, attention to detail, execution, and follow-through.
• Experience and ability to manage and lead various external partnerships and maintain their budgets, including agencies and vendors, is a must.
• Excellent communication (oral, written, and presentation) and interpersonal skills with the proven ability to simplify complex information and tailor messaging to different audiences.
• Experience in agile ways of working, market asset management tool (Promomats, MedComms, OCE, etc)

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof thisposting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location,andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission,incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless anduntil paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html