Marketing Manager (part-time)

Evangelical Christian Publishers Association (ECPA); United States; Remote; USD 70,000 - 100,000; Full time

Job summary

ECPA is seeking a marketing lead to drive events and related services, ensuring engagement targets are met and budgets are achieved to the best of our ability.

You will develop marketing plans for major events, oversee email campaigns, LinkedIn placements, press outreach, and webinar assets, and coordinate with vendors to maintain design standards. This role also involves managing data for outreach and supporting annual planning and member surveys.

Qualifications

• Undergraduate degree in marketing or English.
• Excellent writing, editing, and campaign planning abilities.
• Ability to work independently and collaborate effectively in a small team.

Responsibilities

• Develop and execute marketing plans for events and programs.
• Design, write and implement email campaigns and social media placements.
• Coordinate press outreach and press releases with the president.
• Oversee webinar slides and event surveys.
• Manage contact lists and data for marketing purposes.
• Collaborate with vendors to ensure design standards.

Skills

Marketing copywriting

Email marketing

Event planning

Public relations

Team collaboration

Education

Bachelor's degree in Marketing or English

Tools

Microsoft Office

Zoom

Google Workspace

CRM systems

Job description

ECPA's mission is to equip our members so they can more effectively make the Christian message more widely known. We accomplish our mission through: 1. Programs that advocate for our members and the industry 2. Providing access to key data and programs that inform strategic business decisions 3. Offering opportunities to network and connect with industry colleagues, experts, customers, and vendors.

To advance the purpose of ECPA, this position will lead out in marketing aspects for events and other ECPA services and offerings such that desired engagement levels among membership are met or exceeded and budgeted goals are achieved to the best of our ability.

MAJOR RESPONSIBILITIES

Serve as the point person for ECPA marketing by doing the following:

• Develop and execute marketing plans and manage the marketing calendar for events and programs including:
  • Leadership Summit
  • C-Suite Symposium
  • International collective events in Brazil, Asia, and Eastern Europe
  • PubU (Publishing University)
  • Christian Book Awards
  • The Christy Awards and gala
  • Top Shelf book cover awards
  • ECPA Focus Webinars (summer, December)
  • Milestone sales awards
  • Research programs and other initiatives.
• Manage, design, write and implement email marketing, LinkedIn social media placements, press outreach and press releases (in collaboration with president), online event platform setup (Whova and MobileUp), post-event surveys and the annual member survey (typically in February)
• Work with freelance webmaster (Eugene Cho), banner add designer (Cindy Kiple), and other vendors as needed to ensure design standards are met
• Design and produce webinar slides and advise on scripts as needed, using templates from past years.
• Manage contact lists and data for marketing purposes in contact software
• Oversee media assets for award programs with award program manager (currently, Cindy Carter)

Other responsibilities as needed including:

• Attending one-hour weekly staff meetings (currently on Tuesdays at 11 a.m. central) and being prepared to report on tasks in development and answering questions other staffmay have or pose questions you may have
• Potentially attending an ECPA in-person event, as needed
• Contribute to the development of ECPA Annual Plans and reporting on progress toward goals within your work (if applicable) quarterly

QUALIFICATIONS

• Affirm ECPA’s statement of faith and principles and practices
• Undergraduate degree, preferably in marketing or English
• Excellent attention to detail, ability to solve problems, and to write, edit, design and plan marketing copy and campaigns
• An ability to work effectively and independently, while recognizing when to ask for assistance; an ability to communicate and collaborate well in a small staff setting and interact positively and in a timely manner with ECPA members
• Ability to learn juggle competing time demands
• Prior work in marketing or adjacent areas preferred
• A working knowledge of current Microsoft software applications, Zoom, Google-based applications, and list management/contact management tools
• Demonstrated ability and commitment to work in a team environment with diverse working and communication styles
• Prior experience at an ECPA-member publisher and engagement at one or more ECPA events