Marketing Manager, myCME / HME

Haymarket Media Group; New York (NY); Remote; USD 75,000 - 85,000; Full time

Job summary

Haymarket Media Group seeks a Marketing Specialist to enhance brand visibility in the CME/CE industry. This role involves developing marketing strategies, managing public relations efforts, and analyzing performance metrics. Candidates should have a Bachelor's degree in Marketing and 3-5 years of relevant experience. Join a creative team committed to quality and growth.

Benefits

Competitive compensation package

Paid annual vacation, holiday, and sick time off

Comprehensive health plans including medical, dental, and vision

Competitive 401(k) investment options and matching program

Work from anywhere option

Training opportunities

Qualifications

• 3-5 years experience in marketing, preferably in healthcare.
• Strong understanding of CME / CE sector.
• Proficiency in marketing tools and analytics platforms.

Responsibilities

• Develop and execute marketing strategies to enhance brand awareness.
• Oversee development and execution of promotional materials.
• Collaborate with cross-functional teams to align marketing efforts.

Skills

Marketing Strategy

Public Relations

Communication

Project Management

Analytics

Education

Bachelor's degree in Marketing

Tools

Eloqua

Job description

BrandPromotion : Drive brand awareness and visibility within the CME / CE Industry by highlighting our success stories, products, and services.

Marketing Strategies : Develop and execute comprehensive marketing strategies to create top-of-mind presence for the myCME and HME brands with key industry grantors, opinion leaders, and decision-makers.

Public Relations : Seek opportunities to have myCME / HME personnel appear at relevant speaking engagements; award submissions; poster presentations; and other opportunities to highlight our brands and employees.

Engaging and Informative Promotions : Oversee the development and execution of press releases, emails, social media posts, website updates, sales materials, photo selection, and presentations that showcase our expertise and impact in the industry.

In-house Promotions : Lead all in-house promotional efforts for myCME / HME via the Haymarket Link, email communications, and other outlets within the company.

Market Research : Stay updated on industry trends, competitor activities, and supporter needs to continuously refine marketing strategies.

Collaboration : Collaborate closely with cross-functional teams, including medical affairs, business development, product development, management, and other teams to ensure alignment with marketing efforts.

Analytics : Monitor and analyze marketing performance metrics to spotlight positive performance in promotional efforts.

Skills and Requirements :

Bachelor’s degree in Marketing, Business, or a related field

Proven experience (3 - 5+ years) in marketing, preferably in the healthcare or CME / CE industry

Strong understanding of the CME / CE sector and its dynamics

Excellent written and verbal communication skills including creative / copywriting experience

Experience with Eloqua or other Email Service Providers

Proficiency in marketing tools and analytics platforms

Strong project management and leadership skills with the ability to work independently as well as part of a team

What We Offer :

A competitive compensation package

• The salary range for this position is $75,000–$85,000. Compensation will be commensurate with experience, skill level, functional and / or industry knowledge, education level, certifications, as well as other qualifications.

Paid annual vacation, holiday and sick time off

Comprehensive health plans including medical, dental and vision

Competitive 401(k) investment options and generous company matching program

Life insurance

Employee referral awards

Work from anywhere option to ensure work life balance

Training opportunities through industry-recognized programs

A creative and passionate workplace and a fun, collaborative team environment

Three Week “Work from Anywhere” benefit, to ensure work life balance

About myCME / HME : About Haymarket :

Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple : only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.

When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through Linkedin.

California Applicants may view Haymarket Media, Inc.'s Privacy Statement for California Residentshere.