Marketing Manager - Manufacturing

Fujitsu; Richardson (TX); Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company in the technology sector is seeking a Marketing Manager focused on generating leads and enhancing the sales funnel. The ideal candidate will have a solid background in B2B marketing, with proven success in campaign management and cross-functional collaboration. Responsibilities include planning field marketing programs, equipping sales teams with marketing tools, and measuring the impact on revenue. This role allows for remote work, offering flexibility while driving significant marketing initiatives.

Qualifications

• 5-7 years general marketing experience, with 2-3 years in B2B technology field marketing required.
• Experience in IT services or consulting is strongly desired.
• Independent, self-starter who can manage cross-functional deliverables.

Responsibilities

• Plan and implement field marketing programs to generate leads and pipeline.
• Collaborate with sales and alliances teams to develop marketing strategies.
• Measure ROI and account engagement from marketing efforts.

Skills

Verbal communication

Written communication

Presentation skills

Time management

Organization

Storytelling

Attention to detail

Collaboration

Education

B.A./B.S. degree in Business, Marketing, Communications or Management

Tools

Salesforce.com

Job description

As a Marketing Manager you will be relentlessly focused on generating leads, accelerating sales funnel, and helping our sales team win new business across the USA and Canada. The role requires creativity, collaboration and proven experience in planning & implementing successful field marketing programs with clear measurements on sales pipeline impact and improvement. You will be required to partner effectively with sales leadership, in addition to marketing colleagues and other groups within Fujitsu Americas.The ideal candidate will have a deep understanding of best practices in field marketing, the end-to-end marketing funnel, sales pipeline and around ROI measurement.

This role reports to the Head of North American Marketing. Location is preferred in DFW area, but open to all qualified candidates.

Main Responsibilities:

• Plan, design and implement field marketing programs to generate qualified leads and pipeline for select North American sales plays/campaigns
• Equip sales with compelling and relevant collateral and tools such as like presentations, videos, offering materials, etc.
• Collaborate with the North American Alliance teams to develop joint go-to-market, sales plans, events or webinars with partners like SAP, ServiceNow and Oracle.
• Work with North American Demand Center to ensure all campaigns/sales plays are understood, adopted, activated and measured by field sales
• Work with Global Mktg supply chain counterparts across relevant KFAs to maximize benefit to region/industry
• Cross functional collaboration to partner with field sales teams and Fujitsu industry leaders
• Promote Fujitsu Responsible Business practices within local marketplace

Key Competencies:

• Demonstrated success working with sales teams to increase win percentage and drive revenue through highly effective marketing campaigns and measured results.
• A master storyteller with the ability to distill down complex subject matter and translate to compelling marketing materials. Strong verbal, written and presentation skills are a must.
• Independent, self-starter who can prepare the regional marketing plan and drive cross-functional deliverables with minimal supervision.
• Ability to juggle multiple priorities at one time in a fast-paced, shifting environment.
• Deep understanding of B2B field marketing best practices, with a focus on the Enterprise technology services market
• Experience running B2B marketing events including roundtables, briefings, thought leadership events, tradeshows, executive dinners, etc. -- as well as measuring ROI and account engagement.
• Expertise in CRM/SFA tools like Salesforce.com to build and track marketing generated and influenced pipeline and revenue
• Ability to travel 20% within NA
• 5-7 years of general marketing experience, with 2-3 B2B technology field marketing experience required.
• Experience at IT services or consulting firm strong desired
• Extreme attention to detail, time management, organization skills.

Education

College graduate with B.A./B.S. degree in Business, Marketing, Communications or Management preferred

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