Marketing Manager, LOVB Miami
League One Volleyball (LOVB)
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Benefits offered by this job
Job summary
League One Volleyball (LOVB) seeks a Marketing Manager for LOVB Miami to grow the fan database and drive revenue through demand-generation and storytelling. You will own email marketing, web content, and lead-generation, collaborating with internal teams and agency partners to deliver high-impact campaigns.
You will work in a hybrid role based in Miami, coordinating across teams and ensuring marketing aligns with the LOVB brand and Miami market.
Qualifications
- Bachelor’s degree or equivalent in Marketing, Business, Communications, or related field.
- 4+ years in digital, performance, or ticket marketing, preferably in sports or live entertainment.
- Excellent written communication and conversion-focused copywriting.
- Proven ability to plan and execute performance campaigns that drive revenue.
- Knowledge of CRM, email and ticketing systems (Ticketmaster, HubSpot, Sailthru).
- Ability to manage multiple campaigns in a fast-paced environment.
Responsibilities
- Own email marketing programs and lifecycle campaigns (welcome, abandoned cart, renewal).
- Manage LOVB Miami web and landing pages for a strong user experience.
- Grow fan database via lead-capture programs and partner integrations.
- Plan, build, and manage paid media across social and search; test creatives.
Skills
Education
Tools
Job description
League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.
League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.
It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media.
LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport. In this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women's sports.
Department: Marketing
Reports To: VP, Marketing & Fan Experience
Direct Reports: None
Key Partners: Ticketing, Partnerships, Business Operations; LOVB League marketing teams
Location: Hybrid, based in Miami, FL, with regular in-office days, on-site presence at all home matches.
The Marketing Manager owns demand-generation and storytelling for LOVB Miami. Reporting to the VP, Marketing & Fan Experience, this individual will plan, launch, and optimize full-funnel campaigns across our owned digital channels that grow our fan database, drive growth, and engage our key audiences.
The Marketing Manager is responsible for directing and executing core digital fan engagement platforms, including web, email, and lead-generation. This role serves as a key connector across internal teams, league stakeholders, and agency partners. The role pairs technical execution with strong project management and creative storytelling. This is a hands-on, results-driven role for a marketer who moves quickly from insight to action, and continuously optimizes platforms to elevate database growth and the overall fan experience.
- Own email marketing, including list growth, segmentation, automated journeys (welcome, abandoned cart, post-match, renewal), and weekly campaign sends.
- Manage LOVB Miami web and landing page content to ensure a positive user experience for fans looking for more information.
- Drive fan database growth through lead-capture programs such as contests, sweepstakes, in-venue sign-ups, and partner integrations.
- Support the VP in the planning, building, and management of paid media across social and search, including targeting, creative testing, and pacing as needed.
- Use CRM and ticketing data to segment audiences, identify buyer behavior, and build targeted digital campaigns for new fans, lapsed buyers, and members.
- Track and report on campaign performance to deliver post-campaign recaps to team leadership with clear recommendations for optimization.
- Stay current on emerging digital marketing tools, platforms, and best practices to drive continuous improvement.
- Produce engaging written and visual content for email, web and digital campaigns.
- Brief and collaborate with creative agencies, content, and social teams (internal, league, and agency) on campaign assets and deadlines as needed.
- Ensure all marketing reflects LOVB brand standards while speaking authentically to the Miami market.
- Partner within the organization to align in-venue marketing, promotions, giveaways, and sponsor activations based on campaign goals.
- Support match day marketing execution, including fan data capture, promotional activations, and on-site campaign elements.
- Support the planning and promotion of events such as brand announcements and community activations.
- Collaborate cross-functionally to ensure marketing alignment and operational readiness for all matches and events.
- Build and document marketing processes for content requests, approvals, and asset management across the organization.
- Bachelor’s degree in Marketing, Business, Sports Management, Communications, or a related field preferred.
- 4+ years of experience in digital, performance, or ticket marketing, ideally in sports, live entertainment, or consumer brands.
- Excellent written communication skills and a sharp eye for effective, conversion-focused copy and creative.
- Proven ability to plan and execute performance marketing campaigns that drive measurable revenue results.
- Working knowledge of CRM, email and ticketing systems (e.g., Ticketmaster, HubSpot, Sailthru).
- Ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment.
- Experience at a startup, expansion club, or organization in its first years of operation.
- Experience supporting paid media campaigns
- Familiarity with the Miami market
- Bilingual in English and Spanish and/or Portuguese
- Interest in volleyball or women's sports
- Results-Driven: Motivated by goals, owns the numbers, and celebrates wins with the team.
- Test-and-Learn Mindset: Curious, experimental, and quick to optimize based on what the data shows.
- Collaborative: Builds strong relationships with ticket sales, operations, league, and agency teams to drive measurable results.
- Adaptable: Thrives in a startup environment where things are always evolving and ambiguous.
- Fan-First: Passionate about growing the sport and creating new fans in Miami.
- Relentlessly Resourceful: You find a way, improvising and exhausting every option before accepting no.
- Net new contacts added to the fan database (email opt-ins)
- Email engagement: open, click, and unsubscribe rates, per send
- Campaigns launched on time against the marketing calendar
- Regular performance reporting with clear, acted-on recommendations
- Owned-channel contribution to ticket sales (e.g., email-and-web-attributed revenue)
- Establishment of processes within marketing department for content creation and marketing materials across the organization
Benefits include medical, dental and vision coverage; 401(k) with company match; paid time off; paid parental leave; and team merchandise and ticket allocation.
This is a full-time position based in Miami, Florida. Availability for all home match days, including evenings and weekends throughout the LOVB Pro season, is required.
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