Marketing Manager - Life Sciences

Eurofins PSS Insourcing Solutions; Lancaster (Lancaster County); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision

Life and disability insurance

401(k) with company match

Paid vacation and holidays

Job summary

Eurofins PSS Insourcing Solutions is seeking a Marketing Manager to lead the transformation of our digital presence, driving growth, visibility, and engagement across global markets. You will own end-to-end website initiatives, content strategy, and lead generation programs.

You will collaborate with global teams, build SEO-driven content, work in Umbraco CMS, manage campaigns, and create promotional collateral while aligning with our corporate brand and insourcing services.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 5 years of B2B professional services marketing experience.
• Proficient with marketing tools and platforms.
• Strong written and verbal communication skills.
• Experience developing social media campaigns generating leads.
• Highly organized with strong time management.
• Willingness to travel up to 25%.
• Experience with insourcing models or recruiting services.
• Knowledge of life sciences industry.

Responsibilities

• Own end-to-end website and country site transitions.
• Define site architecture, taxonomy, and content strategy.
• Write and optimize SEO-driven web content and metadata.
• Design and build pages in Umbraco CMS (v13).
• Manage redirects, analytics, and post-launch optimization.
• Partner with global teams on campaigns and site governance.
• Support launch and hypercare phase troubleshooting.
• Plan and execute integrated marketing campaigns (digital & traditional).
• Own content strategy across web, blogs, and social media.
• Create compelling sales and promotional collateral.
• Analyze campaign performance and optimize strategies.
• Support conferences, trade shows, and brand promotions.
• Work cross-functionally with global marketing and leadership teams.
• Align campaigns with corporate branding and messaging.
• Partner with country site owners to scale content internationally.
• Contribute to a strong, consistent global brand identity.

Skills

B2B marketing

Content strategy

SEO optimization

Umbraco CMS

Campaign management

Lead generation

Marketing analytics

MS CRM

Life sciences knowledge

Travel 25%

Education

Bachelor's degree in Marketing

Tools

MS CRM

Marketing platforms

Job description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic, and labelling is accurate. Eurofins believes it is a global leader in food, environmental, pharmaceutical and cosmetics products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, CDMO, advanced material sciences and in the support of clinical studies.

Eurofins PSS Insourcing has an exciting and rewarding opportunity for a Marketing Manager to join our team. We are searching for a marketing professional to take the lead in transforming our digital presence—driving growth, visibility, and engagement across global markets.

The Marketing Manager will oversee driving digital innovation, the creation of robust content strategies and lead generation methods, and leading high-impact website transformation.

Job Description

• Own the end-to-end transition of our website and country sites
• Define site architecture, taxonomy, and content strategy
• Write and optimize SEO-driven web content and metadata
• Design and build pages in Umbraco CMS (v13)
• Manage redirects, analytics, and post-launch optimization
• Partner with global teams on campaign URL updates and site governance
• Support launch and hypercare phase troubleshooting
• Plan and execute integrated marketing campaigns (digital & traditional)
• Own content strategy across web, blogs, and social media
• Create compelling sales and promotional collateral
• Analyze campaign performance and optimize strategies
• Support conferences, trade shows, and brand promotions
• Work cross-functionally with global marketing and leadership teams
• Align campaigns with corporate branding and messaging
• Partner with country site owners to scale content internationally
• Contribute to a strong, consistent global brand identity for Eurofins PSS

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum 5 years of business-to-business professional services marketing experience
• Proficiency in marketing tools and platforms
• Proficient communication skills (both verbal and written)
• Experience developing social media campaigns generating leads
• Highly organized with excellent time management skills
• Creative mindset
• Ability to travel up to 25%
• Experience with and/or knowledge of an insourcing model and/or recruiting services
• Knowledge of and/or experience working in the life sciences industryDirect sales lead generation experience
• Knowledge of MS CRM

Additional Information

The position is full-time, Monday-Friday, 8 a.m.- 5 p.m., with overtime as needed.

• Excellent full time benefits including comprehensive medical coverage, dental, and vision options
• Life and disability insurance
• 401(k) with company match
• Paid vacation and holidays

Eurofins USA PSS Insourcing Solutions is a Disabled and Veteran Equal Employment Opportunity employer.