Marketing Manager - Lead Generation

oilandgasjobsearch.com; Coffeyville (KS); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading sales technology firm is seeking a Growth Architect to own the entire marketing engine. This role involves strategizing, crafting positioning, and driving lead generation. The ideal candidate will have proven experience in B2B SaaS marketing and lead management, working closely with the CEO. This position allows for a remote-first, outcomes-driven culture, promoting flexibility and direct impact on business success.

Benefits

Ownership & Scope

Real Impact

Flexibility

Growth Opportunities

Qualifications

• Proven experience in B2B SaaS marketing focusing on lead generation.
• Strong leadership skills for building and coaching high-performing teams.
• Ability to craft clear positioning and effective messaging.

Responsibilities

• Own ARR pipeline targets through multi-channel marketing.
• Define and execute go-to-market strategy.
• Analyze lead quality and conversion in HubSpot.

Skills

Demand Generation

B2B SaaS Marketing

Google Ads

Content Creation

Analytics Reporting

Tools

HubSpot

SEO/SEM Tools

Job description

About Spinify

Spinify is the #1 Sales Gamification Platform on G2, helping revenue teams boost motivation and performance with dynamic leaderboards, competitions, real-time recognition, and AI-powered insights. We make work more engaging—and more predictable—by turning pipeline, activity, and outcomes into visible wins that teams rally around.

The Opportunity

Own the whole marketing engine—strategy, budget, team, and MarTech. You'll be the growth architect partnering directly with the CEO to scale pipeline, elevate our category voice, and sharpen positioning against top competitors. This is a senior, hands-on role: think strategy in the morning, launch in the afternoon.

With lead generation as your top priority, you'll be hands-on analyzing inbound activity, optimizing campaigns, and ensuring every lead is actioned.

Key Responsibilities

• Demand Generation (MAIN FOCUS): Own ARR pipeline targets via multi-channel plays (paid, SEO/SEM, social, ABM, partnerships, events, communities).
• Strategy & Leadership: Define GTM strategy (brand, product marketing, demand gen); set OKRs; build and coach a high-performing team.
• Marketing Ops: Run the stack (HubSpot at the core), attribution, lead flow, scoring, workflows, and SLAs with Sales.
• Content & Brand: Craft clear positioning, messaging, and narratives; ship high-quality content, PR, customer stories, and creative.
• Lead Management: Monitor lead flow in HubSpot, analyze quality and conversion, and ensure leads are actioned quickly by Sales.
• Analytics: Instrument reporting; track CAC/LTV, channel ROI, funnel health; iterate fast.
• Vendors/Partners: Brief, select, and manage agencies, freelancers, and tech partners to scale execution.
• Project Mgmt: Drive cross-functional launches with Product, Sales, and CS; hit dates and outcomes.
• Competitive Wins: Out-market and out-position competitors, by designing campaigns, content, and experiences that make Spinify the clear #1 choice.

Requirements

• Demand Generation: Own ARR pipeline targets via multi-channel plays (paid, SEO/SEM, social, ABM, partnerships, events, communities).
• B2B SaaS: Proven experience in B2B SaaS marketing with a heavy emphasis on lead generation and funnel management.
• G2 / Ad Campaigns: Hands-on expertise with Google Ads, SEO/SEM, and paid social.
• Strategy & Leadership: Define GTM strategy (brand, product marketing, demand gen); set OKRs; build and coach a high-performing team. Report on lead activity daily.
• Marketing Ops: Run the stack (HubSpot at the core), attribution, lead flow, scoring, workflows, sequences and SLAs with Sales.
• Content & Brand: Craft clear positioning, messaging, and narratives; ship high-quality content, PR, customer stories, and creative.
• Analytics: Instrument reporting; track CAC/LTV, channel ROI, funnel health; iterate fast. Report weekly.
• Vendors/Partners: Brief, select, and manage agencies, freelancers, and tech partners to scale execution.
• Project Management: Drive cross-functional launches with Product, Sales, and CS; hit dates and outcomes.

Benefits

Why You'll Love Working at Spinify

• Ownership & Scope: Green-light to design the engine and the team.
• Category Momentum: Build on G2-validated leadership and strong customer love. Spinify
• Real Impact: Direct line to CEO; tight Sales/Product partnership.
• Flexibility: Remote-first, outcomes-driven culture.
• Growth: Big canvas, fast feedback loops, and budget to test and scale.