Marketing Manager, KSL Cars

Deseret Management Corporation; Lehi (UT); Hybrid; USD 95,000 - 125,000; Full time

Job summary

A leading digital media company is seeking an experienced Marketing Manager for KSL Cars in Utah. The role focuses on driving strategic growth and user engagement through innovative marketing campaigns and collaborative cross-functional efforts. Ideal candidates possess strong automotive marketing expertise, a results-driven mindset, and the ability to lead impactful campaigns that enhance customer experiences. This is a full-time position offering a competitive salary and a hybrid work environment.

Benefits

Flexible paid time off

Choice of medical/dental plans

Retirement accounts with company contributions

Education reimbursement eligibility

Transportation benefits for onsite employees

Remote work flexibility

Qualifications

• 4–7 years of experience in digital marketing, ideally in automotive.
• Hands-on experience running Google Ads and Meta Ads.
• Proficient in data-driven decisions.

Responsibilities

• Lead growth marketing strategy across KSL Cars for B2C and B2B.
• Manage user acquisition and retention campaigns.
• Analyze and present campaign performance and audience insights.

Skills

Automotive marketing

Digital campaign strategy

Customer journey management

Google Ads

Analytical skills

Education

Bachelor’s degree in marketing, business, communications

Tools

Braze

Google Analytics

Job description

Marketing Manager, KSL Cars page is loaded

Marketing Manager, KSL Cars

Apply locations SLC Triad Center time type Full time posted on Posted Yesterday time left to apply End Date: June 23, 2025 (12 days left to apply) job requisition id R7392

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Deseret Digital Media is looking for an energetic, innovative, and experienced Marketing Manager to lead growth for KSL Cars, Utah’s trusted automotive marketplace.

We’re seeking a results-driven marketer with a strong foundation in automotive marketing, digital campaign strategy, and customer journey management. The ideal candidate knows how to market to car buyers and sellers, understands platform-level ad products like Vehicle Listing Ads (VLAs) and Automotive Inventory Ads (AIAs), and has experience leveraging marketing automation tools like Braze to engage audiences across touchpoints.

You’ll craft and execute performance-driven, omni-channel campaigns that accelerate user acquisition, seller conversions, and retention. This role requires a strong balance of creative thinking, analytical rigor, and cross-functional collaboration with product, sales, and creative teams.

What You’ll Do

• Lead growth marketing strategy across KSL Cars with a focus on both B2C and B2B audiences.

• Drive user acquisition, engagement, and retention through campaigns across web, app, email, SMS, paid social, and search.

• Plan, launch, and optimize paid automotive ad campaigns, including VLAs, AIAs, Google Ads, and Meta.

• Build, test, and deploy lifecycle marketing campaigns using Braze, aligned with customer journey stages (e.g., new buyers, repeat listers, dormant sellers).

• Segment audiences based on platform behavior, usage patterns, and sales funnel stage to improve targeting and personalization.

• Manage a cross-platform promotional calendar aligned with seasonal trends and business goals.

• Partner with the product team to support feature launches and enhance in-product marketing moments.

• Oversee partnerships, sponsorships, and event marketing efforts tied to the automotive ecosystem.

• Regularly analyze and present campaign performance, audience insights, and recommendations to stakeholders and leadership.

• Track and optimize media spend for performance and ROI.

• Conduct user and market research to inform strategy (surveys, competitor analysis, feedback loops).

• Work with our internal content and creative teams, as well as freelance writers, to produce compelling automotive articles that drive engagement, SEO performance, and brand authority.

• Collaborate with the social media team to align on campaign messaging, content strategy, and platform-specific execution that amplifies reach and strengthens community engagement.

What You Should Have

• 4–7 years of experience in digital marketing, ideally in automotive, marketplace, or app-based environments.

• Bachelor’s degree in marketing, business, communications, or related field.

• Hands-on experience running Google Ads (especially VLA campaigns) and Meta Ads, with certifications preferred.

• Demonstrated success growing user engagement, listings, or transactions in a consumer-facing digital product.

• Comfortable presenting marketing plans and campaign performance to cross-functional teams and executives.

• Proficient in Google Analytics , performance dashboards, and using data to drive decisions.

• Highly detail-oriented, organized, and skilled at multitasking (Asana or similar tool experience preferred).

Why Work for DDM

Our company follows a hybrid work mode l, meaning we’ll still meet in-person occasionally for team meetings, client meetings, and fun events. That means you’ll need to live in Utah to be eligible to work for us . Our corporate offices are located in downtown Salt Lake City and Lehi, Utah.

At DDM, we work hard and we play hard. Our company culture is a huge part of who we are. Employees enjoy celebrations and team-building activities. Sometimes it’s hard to believe you get paid to have this much fun! Other perks of being a full-time employee include:

• Flexible paid time off for salaried employees

• Choice of excellent medical/dental plans

• Retirement accounts with 7% company contributions

• Education reimbursement eligibility

• Transportation benefits for onsite employees

• Remote work flexibility

Base Salary Range: $95,000 - $125,000 (Depending on Experience)

Deseret Digital Media is an equal opportunity employer. Deseret Digital Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

About Us

Deseret Digital Media is a leading media and online services company. Headquartered in Salt Lake City, DDM has a rapidly expanding global reach.

Collectively, DDM’S media brands, which include leading local and national news sites, international sites, social media channels, a consumer marketplace, and travel and sports sites, reach nearly 100,000,000 global followers through its social media channels, reach more than 22,000,000 monthly unique visitors, and generate 850,000,000 monthly ad impressions.

DDM is part of Deseret Media Companies, which also owns and operates radio stations, a television station, and Utah’s longest-running newspaper. As a mission-driven business owned by The Church of Jesus Christ of Latter-day Saints, DDM aligns its actions to honor its owner and demonstrate the value of its products to users.

DDM is growing at a rapid pace and has attracted incredible talent thanks to its ambitious and values-driven mission: "To be trusted voices of light and truth reaching hundreds of millions of people worldwide."