Marketing Manager IV

BCforward; Sunnyvale (CA); On-site; USD 130,000 - 170,000; Full time

Job summary

An innovative firm is seeking a Mid-Senior level Marketing Manager to drive B2B marketing strategies and product positioning. This role involves collaborating with cross-functional teams, managing projects, and utilizing data-driven insights to inform marketing decisions. The ideal candidate will possess exceptional communication and analytical skills, thrive in a fast-paced environment, and have a proven track record in digital advertising. This position offers a unique opportunity to shape marketing initiatives in a dynamic industry, making a significant impact on the company's success.

Benefits

Medical Insurance

Vision Insurance

401(k)

Qualifications

• 7-10 years of experience in B2B marketing with a focus on strategy and product positioning.
• Experience in communicating complex technical information clearly and concisely.

Responsibilities

• Attend and represent BSM in team and XFN meetings.
• Manage communications, legal, and brand approvals.

Skills

B2B Marketing

Project Management

Communication Skills

Analytical Skills

Creative Problem-Solving

Copy Editing

Job description

Attend team and XFN meetings (working groups, GTM teams, etc.), representing voice for BSM and specific topics of coverage.

Ensure project workback plans are being adhered to by XFN partners and agency partners.

Track safety, privacy and integrity company announcements, and keep a general pulse on the industry.

Review and provide feedback on copy and design.

Manage comms, legal and brand approvals.

Use customer and competitive insights to build out messaging frameworks including value prop, positioning, key messages and benefits.

Maintain collateral, executing minor copy and design edits where possible, and engaging agency when more elaborate changes are required.

Execute minor web updates or request and manage web development support for more major projects.

Maintain team trackers to denote project statuses, track budgets, etc.

Report on content engagement.

Minimum Qualifications:

7-10 years of experience in B2B marketing.

Experience in developing strategy, product positioning, messaging, enablement and marketing programs, including product marketing, strategic planning, communications planning, or business strategy roles in marketing organizations or advertising agencies.

Experience communicating complex technical information in a clear and concise manner and understand and interpret technical data and metrics.

Problem-solving skills and experience thinking creatively.

Communication skills, with experience communicating with executives across multiple functional areas.

Analytical skills and demonstrated use of data to inform marketing decisions.

Project management skills and experience working effectively with cross-functional teams.

Experience working in a fast-paced, iterative environment.

Demonstrated communication and presentation skills.

Must-Have Skills

1 Excellent project and agency management.

2 Excellent writing skills (copy editing, writing from scratch, positioning).

Comfort with ambiguity and able to execute with little direction.

3 Relevant experience in digital advertising industry or business product marketing.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Management

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at BCforward by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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