Marketing Manager - InterContinental Los Angeles Downtown

InterContinental Hotels Group; Veterans Administration (CA); On-site; USD 77,000 - 88,000; Full time

Benefits offered by this job

Healthcare coverage

Dental coverage

401(k) matching program

Hotel discounts worldwide

Job summary

InterContinental Hotels Group is looking for a Marketing Manager in Los Angeles to develop marketing strategies that align with hotel goals. The role requires strong communication skills, experience in public relations, and proficiency in digital marketing. Responsibilities also include managing internal and external communications and evaluating campaign performance. A competitive salary range of $77,000 - $88,000 annually is offered, along with healthcare, dental coverage, and hotel discounts worldwide.

Qualifications

• Proficient in creating and managing marketing strategies for hotels.
• Experience with digital marketing and social media strategies.
• Strong background in public relations and communication.

Responsibilities

• Develop and oversee implementation of marketing strategies to drive revenue.
• Manage internal/external communications and maintain brand integrity.
• Identify and leverage incremental marketing opportunities and partnerships.

Skills

Fluent English

Marketing Strategy Development

Communication Skills

Public Relations Management

Digital Marketing

Education

2-year degree in Business Administration, Marketing, Sales

3 years' experience in Marketing or similar

4-year bachelor's degree in related major

Job description

Hotel

IC - Los Angeles Downtown (LAXHC), 900 Wilshire Boulevard, 90017

About Us

Do you see yourself as a Marketing Manager? What's your passion? At IHG we're interested in YOU. We employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.

As the world’s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.

Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience. If you’d like to embrace a wider world of experiences and opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.

Your Day to Day

Serves as the discipline liaison for marketing and partners closely with other topline disciplines (Sales, Revenue Management and Food and Beverage) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third‑party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership.

Duties and Responsibilities

• Develop and oversee implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share‑of‑wallet.
• Develop and implement innovative, hotel specific, public relations strategies to support the Hotel’s objectives.

People

• Develop and manage relationships with public relations agencies and other outside companies in the development of programs to meet communications objectives.
• Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include sales and revenue, F&B and other departments, hotel Executive Committee, and corporate and community affairs.
• Interact with outside contacts:
  • Guests – to ensure their total satisfaction
  • Clients, public relations agencies, vendors, trade and consumer media,
  • Other contacts as needed (professional organizations, private clubs, government and community leaders, etc,)

Guest Experience

• Prepare and respond to guest and public issues in collaboration with General Manager and Corporate Affairs.

Responsible Business

• Research and write news releases for trade and consumer media. Design, coordinate and distribute press kits.
• Develop media contacts, plan press conferences and other press activities. Identify opportunities to strengthen the hotel’s positioning.
• Publicize the Hotel’s community and charitable organizations.
• Maintain clipping/photo files pertaining to the Hotel.
• Perform other duties and special projects as assigned.

May serve as “manager on duty” as required.

Accountability

This is the top public relations job in a large full service, luxury, resort, or major flagship hotel and serves as the voice of the Hotel to consumer & trade media.

Core Work Activities

Marketing Strategy

• Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
• Leads the strategic pull-through of continent and brand promotions and campaigns.
• Partners with Revenue Management to develop and execute promotional strategy efforts.
• Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
• Monitors and provides recommendations for SEO and updates as needed in collaboration with IHG Field Marketing or agency.
• Identifies digital marketing opportunities on third party and local partner sites.

Content Management

• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
• Manages photography distribution including search photos, pre‑arrival photos, and photo gallery management
• Creates landing pages and Discovery Pages to enhance content, as applicable.

Partnerships and Public Relations Management

• Sets overarching partnership strategy for hotel/cluster of hotels.
• Manages PR agency, if applicable, or manage PR messaging.
• Manages execution of PR events, promotions.

Outlet and Ancillary

• Identifies outlet marketing opportunities on third party and local partner sites.
• Defines in‑house F&B programming in partnership with F&B Director and manages execution.

Social Media

• Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.
• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and property events.

General

• Leads, owns and directs asset development including hotel collateral, photoshoots (sourcing, planning, on‑site execution, post‑editing and distribution), etc.
• Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
• Manages development, design of hotel collateral as needed.
• Completes other reasonable duties as requested by leadership.

What We Need From You

• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major
• 3 years' experience in Marketing or a comparable professional area OR 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major
• 1 year experience in Marketing or a comparable professional area
• Must speak fluent English. Other languages preferred.

What We Offer

The salary range for this role is $77,000 - $88,000 annually. This range is only applicable for jobs to be performed at the InterContinental Los Angeles Downtown. This is the lowest to highest pay scale we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue‑based metrics, and business or organizational needs.

In return we’ll give you a competitive financial and benefits package which can include healthcare and dental coverage, disability and life insurance, and a matched 401(k) program. Hotel discounts worldwide are available as well as the chance to work with a great team of people. Most importantly, we’ll give you the room to be yourself.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, veteran status or any other characteristic protected by law. This employer follows the Los Angeles Fair Chance Ordinance and California Fair Chance Act. All qualified applicants, including those with arrest or conviction records, will be considered.