Marketing Manager I/II, HCP - Migraine

AbbVie Inc.; Illinois; Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Benefits package

Long-term incentive programs

Job summary

AbbVie is seeking a Marketing Manager I/II for Migraine HCP Marketing, with placement at Grade 18 or 19. Locations include New Jersey or Illinois. You will design, develop, and implement HCP marketing plans to accelerate migraine franchise growth and lead omnichannel strategies across multiple channels.

You will collaborate with cross-functional teams, agencies, and partners to drive launches, ensure regulatory compliance, and optimize the customer journey and ROI.

Qualifications

• Bachelor's Degree required; MBA preferred.
• Marketing experience with proven proficiency across marketing skills.

Responsibilities

• Design, develop, and implement HCP marketing plans for migraine franchise.
• Lead omnichannel go-to-market strategies and ensure alignment with brand objectives.
• Collaborate with marketing teams, sales, medical affairs, and regulatory to drive campaigns.

Skills

Omnichannel marketing

Cross-functional collaboration

Project management

Market research

Strategic thinking

Communication

Regulatory awareness

Education

Bachelor's degree

MBA

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn,Facebook,Instagram,XandYouTube.

Job Description

This opportunity is available at either the Grade 18 or Grade 19 level, with placement determined by the candidate's relevant experience, skills, and overall qualifications. Candidates may be located in New Jersey or Illinois.

The Marketing Manager I/II, Migraine HCP Marketing is responsible for designing, developing, and implementing HCP marketing plans and programs needed to accelerate the growth of migraine franchise. You will:

• Work in a team environment to lead the development and execution of strategies and implementation of personal promotion tactics to support more patients to get the help they need and best position the Migraine franchise for success
• Foster positive working relationships with the entire Migraine marketing teams, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams.
• Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve launch ambitions.

Key Responsibilities Include:

• Demonstrate a strong understanding of the patient and ensure that all marketing activities align with the needs of the target audience.
• Develop and execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive the Migraine business.
• Translate brand strategy and HCP customer insights into an integrated omnichannel engagement plan that defines priority audiences, desired behaviors, channel roles, content needs, and a coordinated customer experience across personal and non-personal promotion.
• Lead omnichannel execution across field-delivered and digital HCP touchpoints, including sales force materials, email, websites, paid media, virtual and in-person programs, point-of-care and other emerging channels, ensuring that content, sequencing, and calls to action work together.
• Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance.
• Work with internal cross function groups and external partners to ensure integration and consistency of business strategies and regulatory compliance of promotional material.
• Develop omnichannel measurement frameworks; use channel, content, engagement, and business performance data to evaluate campaign effectiveness, optimize the channel mix and customer journey, inform investment decisions, ensure a positive return on investment, and achieve brand objectives.
• Identify problems proactively and conceptualize solutions using creativity and innovation.
• Effectively support marketing budget for area of responsibility.
• Manage multiple complex projects with strong planning, organization, attention to detail, execution, and follow-through to deliver high-quality work on time.
• Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
• Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
• Proactively support the sales force through ongoing communications of marketing programs
• Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.
• Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Qualifications

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications:

• MBA
• Minimum 5 years of pharmaceutical industry experience required, sales or marketing experience preferred
• Demonstrated experience developing and executing integrated HCP omnichannel marketing programs in a regulated environment, with working knowledge of customer journey design, audience segmentation, channel planning, content orchestration, campaign measurement, and optimization.

Key AbbVie Competencies:

• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
• Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
• Knowledge of market trends and competitive practices.
• Execution of Goal Plan, AbbVie Ways of Working with Associated Leadership Attributes

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html