Marketing Manager I

Care.com; Dallas (TX); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Care.com is seeking a Marketing Manager I to enhance the lifecycle marketing of members through impactful campaigns. This role demands expertise in email and digital marketing strategies leveraging data and CRM tools, while fostering a collaborative and innovative environment. Candidates should have a strong background in HTML, CSS, and analytics, along with the ability to creatively solve problems and manage multiple projects within a fast-paced setting.

Benefits

Health insurance coverage

401K employer matching program

Paid holidays

Paid time off

Qualifications

• 2-4 years of experience in website or email marketing/CRM role.
• Strong skills in HTML/CSS coding.
• Experience with CRM platforms like Iterable.

Responsibilities

• Build and automate campaigns across email, app, and site.
• Analyze channel performance and leverage data for decisions.
• Collaborate with creative teams for optimal design.

Skills

HTML

CSS

Audience targeting

Data analysis

Project management

Education

B.S. in Business, Marketing, or relevant study

Tools

Iterable

Tableau

Amplitude

Job description

Join to apply for the Marketing Manager I role at Care.com

Join to apply for the Marketing Manager I role at Care.com

Get AI-powered advice on this job and more exclusive features.

About Care.com

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.

About Care.com

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you.

Work Environment: Hybrid, On-Site M, W, TH | Office Location: 2801 North Central Expressway, Dallas Texas

About The Role

Care.com is looking for a Marketing Manager to support a fun and fast-paced Marketing team that’s focused on the lifecycle of our members in a double-sided marketplace. This role will report to the Senior Marketing Manager on the Lifecycle Marketing team. The primary responsibility will be building campaigns across email, app, and site, in addition to being the SME in targeting and segmentation within our CRM platform for campaigns.

What You'll Be Working On

• Build and automate emails in the Iterable platform (training on the platform is available). This includes CSS/HTML coding and collaboration with creative teams for optimal design across devices, from desktop to smartphone.
• Support development of both app and site campaigns (push notifications, in-app messages, site banners).
• Use Iterable's Workflow tool to map out and automate campaign workflows across multiple channels including defining the targeting parameters based on strategic direction.
• Work with the Lifecycle Marketing Planning team and Product as the Ops point person on key product initiatives
• Analyze and provide insights on channel performance on a weekly, monthly and quarterly basis; leveraging data to drive decisions
  
  

What You’ll Need To Succeed

• 2-4 years of experience in website or email marketing/CRM role, preferably at consumer internet businesses
• Experience with a CRM platform tool like Iterable, Silverpop, Marketo, etc.
• Experience working with data and reporting out on key metrics, offering insights on trends in the data
• Mid-level to experienced HTML/CSS coding skills
• Heightened attention to design and device rendering detail
• Experience in audience targeting and segmentation, and comfortable making recommendations on how best to target/slice audiences
• Ability to creatively solve problems
• Knowledgeable and passionate about marketing innovation (e.g. personalization campaigns, triggered/automated programs, responsive design)
• Project management skills, including the ability to multitask and execute tactical marketing campaigns in a fast-paced environment in addition to more strategic projects
• Attention to detail is key for success
• Knowledge of marketing best practices, optimization, A/B testing, and responsive design
• Passion and a thirst for knowledge
• Team player mentality
• Comfortable with ambiguity in a fast-paced, evolving organization
• B.S. in Business, Marketing, or a relevant study
• Experience with Tableau and Amplitude is a plus
  
  

Company Overview

Available in 21 countries, Care.com is one of the largest providers of online services for finding family care and care jobs, spanning in-home and in-center care solutions. Since 2007, families have relied on Care.com for an array of care for children, seniors, pets, and the home. Designed to meet the evolving needs of today’s families and caregivers, the Company also offers customized corporate benefits packages to support working families, household tax and payroll services, and innovations for caregivers to find and book jobs. Care.com is an IAC company (NASDAQ: IAC).

Salary Range: $80,000 to $100,000

The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Consumer Services

Referrals increase your chances of interviewing at Care.com by 2x

Get notified about new Marketing Manager jobs in Dallas, TX.

Associate Brand Manager, Taste Innovation

Dallas, TX $125,000.00-$160,000.00 19 hours ago

Dallas, TX $80,000.00-$100,000.00 3 weeks ago

Dallas, TX $70,000.00-$80,000.00 4 days ago

Dallas-Fort Worth Metroplex $70,000.00-$90,000.00 1 month ago

Marketing and Communications Manager (Irving, Tx)

Irving, TX $102,600.00-$175,800.00 6 days ago

Global Marketing Senior Specialist - Sports

Plano, TX $125,900.00-$249,900.00 3 days ago

Dallas, TX $75,000.00-$85,000.00 3 days ago

Brand Manager for Latin America and Caribbean

Plano, TX $107,800.00-$114,000.00 2 days ago

Brand Marketing Manager - Wine Innovation

Dallas, TX $121,800.00-$182,600.00 1 day ago

Brand Manager for Latin America and Caribbean

Plano, TX $107,800.00-$114,000.00 2 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.