Senior Marketing Manager - Higher Education

MOREgroup

Fort Worth (TX)

On-site

USD 90,000 - 130,000

Full time

14 days+
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Benefits offered by this job

Medical Insurance
Dental Insurance
Vision Insurance
401(k) plan
Life Insurance
Long-term Disability
Short-term Disability
Employee Assistance Program
Flexible Spending Accounts
Paid time off
Paid vacation

Job summary

MOREgroup seeks a Marketing Manager to lead end-to-end Higher Education RFP/RFQ pursuits, coordinating content, timelines, and team contributions to win competitive proposals. This role partners with the National Market Leader, Higher Education and Marketing teams to deliver on-brand, on-strategy submissions that drive growth.

The position requires a Bachelor’s degree and 4+ years of marketing, strategy, or business development experience in the AEC industry, with strong writing and design-tool

Qualifications

  • Bachelor’s degree required.
  • Minimum of 4 years of professional experience in marketing, strategy, or business development within the AEC industry is preferred.
  • Demonstrated experience supporting Higher Education or Medical Education pursuits is desired.
  • Proficiency in MS Office, Adobe InDesign, and Adobe Creative Suite. Experience in Open Asset, VantagePoint, or similar programs are a plus.

Responsibilities

  • Manage the execution of RFP/Q pursuits from Go decision through final submission, aligning with the win strategy.
  • Develop detailed pursuit plans, set schedules and deadlines, and coordinate with stakeholders.
  • Lead proposal execution efforts with Marketing Pursuit Specialists, Technical Writers, Designers, and SMEs.
  • Support development of customized proposal content to complement standard qualifications and align with client priorities.
  • Enforce templates and branding standards for consistent, high-quality submissions.
  • Review proposal materials for accuracy, clarity, and alignment with messaging.
  • Lead or support interviews and business development initiatives as directed.

Skills

Team leadership
Communication
Organization
Deadline driven
Attention to detail
Proactive mindset

Education

Bachelor's degree

Tools

MS Office
Adobe InDesign
Adobe Creative Suite
OpenAsset
VantagePoint

Job description

About Us

MOREgroup is a family of architecture, design, and engineering brands that serve civic, education, and healthcare practice areas. The facilities we bring to life are places where communities are cared for, educated, protected, and connected. We are proud to contribute to a strong social infrastructure where generations thrive.

Some of the things you can expect working at MOREgroup…
  • Contributing to a fun, energetic, and entrepreneurial team within a growing company.
  • Training and development opportunities to support career growth.
  • High level of autonomy with exposure to a variety of areas.
  • More opportunities and more resources to impact the communities we collectively serve.
Position Summary

We are seeking a Marketing Manager to lead the end-to-end execution of Higher Education RFP and RFQ pursuits, managing the process from Go decision through final submission. This role oversees planning, coordination, and content development to ensure high-quality and competitive proposals. The Marketing Manager will partner closely with the National Market Leader, Higher Education and Marketing team to deliver consistent, on-brand, and on-strategy submissions that support business growth.

RESPONSIBILITIES
RFP/RFQ Development
  • Manage the execution of RFP/Q pursuits from Go decision through final submission, aligning with the approved win strategy established by National Market Leader, Higher Education.
  • Develop detailed Higher Education pursuit plans, set proposal schedules and internal deadlines, and lead coordination with internal and external stakeholders to ensure timely, high-quality deliverables.
  • Lead proposal execution efforts, coordinating contributions from Marketing Pursuit Specialists, Technical Writers, Graphic Designers, and Subject Matter Experts.
  • Support the development of customized proposal content that complements standard qualifications and aligns with pursuit strategy and client priorities.
  • Enforce firm templates, branding standards, and process documentation to ensure consistency, compliance, and quality across submissions.
  • Review proposal materials for accuracy, completeness, clarity, and alignment with strategic messaging.
  • Lead and/or support interviews and business development initiatives, as directed by the National Market Leader, Higher Education.
Process Management & Team Development
  • Ensure excellence in RFP/Q submissions through structured planning, disciplined execution, and proactive issue resolution.
  • Lead pink and red review processes to refine messaging, strengthen positioning, and improve overall proposal quality.
  • Train, mentor, and build competency within the Marketing Pursuit Specialist team, fostering consistency, efficiency, and professional growth.
  • Identify opportunities to improve pursuit workflows, tools, and processes, and proactively recommend enhancements.
Marketing Strategy Support
  • Actively review IMS, BidNet, and other pursuit sourcing outlets to develop a weekly list of potential pursuits to present to the National Market Leader, Higher Education; engage in the Go No Go process.
  • Contribute to the execution of pursuit-aligned marketing and business development initiatives that support firm growth.
  • Provide tactical support, as needed, for PR, social media, conferences, and events in alignment with marketing and business development priorities.
Qualifications & Skills
  • Bachelor’s degree required.
  • Minimum of 4 years of professional experience in marketing, strategy, or business development within the AEC industry is preferred.
  • Demonstrated experience managing or supporting Higher Education or Medical Education pursuits and business development is desired.
  • Proficiency in MS office, Adobe InDesign, and Adobe Creative Suite. Experience in Open Asset, VantagePoint, or similar programs are a plus.
  • Graphic design experience is a plus.
  • Strong written and verbal communication skills with exceptional attention to detail.
  • Highly organized with the ability to manage multiple priorities and deadlines effectively.
  • Ability to lead and develop a team in a fast-paced, deadline-driven environment.
  • Proactive mindset with a focus on improving departmental and firm-wide processes.
    • Benefits
    • Medical, Dental, and Vision Insurance
    • 401(k) plan with company match
    • Life insurance, long-term and short-term disability
    • Employee Assistance Program
    • Flexible Spending Accounts (FSA)
    • Paid time off & paid vacation
    LOCATION
    Hybrid Position Based Out Of
    • Chantilly, VA
    • Charlotte, NC
    • Charleston, SC
    • Fort Worth, TX
    • Houston, TX
    • Plano, TX
    • Austin, TX
    • San Antonio, TX
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