Marketing Manager – Healthcare Vertical

Advance Local; Birmingham (AL); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading media group is seeking a remote Marketing Manager for their Healthcare Vertical. The ideal candidate will have over 5 years of experience in digital marketing, strong team management skills, and a passion for creating impactful marketing strategies. This role involves campaign development, collaboration with cross-functional teams, and performance analysis to optimize marketing efforts.

Benefits

Competitive salary

Comprehensive benefits package

Flexible holidays

Generous paid time off

Qualifications

• 5+ years relevant marketing experience with emphasis on digital.
• Experience developing and managing teams.
• Ability to identify and engage meaningful customer segments.

Responsibilities

• Strategize marketing campaigns with the Director of Marketing Content.
• Create and coordinate content for various marketing mediums.
• Analyze campaign performance and report ROI.

Skills

Digital marketing

Team management

Email marketing

Audience engagement

Writing skills

CRM usage

Education

Bachelor's degree in marketing or related discipline

Tools

CRM software

Social media platforms

Email marketing tools

Job description

Job Description

Marketing Manager – Healthcare Vertical

Remote-based position

Advance Local seeks a Marketing Manager to join our B2B marketing team as we continue to grow and innovate our Advance Healthcare Marketing agency brand throughout the United States.

The Marketing Manager will take a systematic approach to marketing strategy under the direction of the Director of Marketing Content. The ideal candidate will have a mixture of creative, analytical and leadership skills. You should be able to “feel” what is right while looking to data and numbers to guide the way.

In this role you will be strategic and fully versed in all aspects of campaign development and key success metrics; able to determine ROI metrics and analyze those results. Your work will be critical to developing B2B marketing strategy.

You will:

• Strategize with Marketing Content Director to build all campaigns for one Healthcare Marketing brand. Manage content calendar, website posting, social media posts.

• Creates or coordinates creation of content for whitepapers, posts and campaigns designing surveys, conducting research, and identifying subject matter experts for content creation.

• Collaborate with Creative Director to order creative for all campaigns, collateral, Swag, booth materials, video, podcasts and more.

• Collaboration with Marketing Operations Director to:

• Design email sequences and coordinate lead generation forms for campaigns.

• Report on lead generation attribution and marketing automation metrics.

• Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders.

• Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines.

• Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels.

• Contribute to a culture of innovation by bringing curiosity and examples of creative use of AI in professional marketing settings.

• Experience shooting and editing basic social media video a plus.

Our ideal candidate will have the following :

• Bachelor’s degree in marketing, communications or related discipline required

• Min 5 years’ relevant marketing experience required with an emphasis on digital marketing

• Experience managing and developing teams

• Experience with Email marketing required

• Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments

• Experienced in using various media to effectively reach audiences (e.g., social media, mobile, email, search; ability to determine appropriate channels for the distribution of various products and services

• Understanding of B2B digital strategies, products/services, product positioning and strengths/weaknesses

• Be a creative thinker but also play a direct role in executing the details themselves

• Exceptional writing, presentation, project management, leadership, organizational and communication skills

• Strong people skills to work with all levels of management and across departments

• Experience utilizing CRM software

This job requires reliable transportation to meet with co-workers or attend meetings/events.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Cloud Theory, Fox Dealer, Hoot Interactive, Red Clay Media, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.