Marketing Manager - HCP Communications & Engagement

Tbwa Chiat/Day Inc; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to join their HCP Communications and Engagement team. This role is pivotal in enhancing engagement strategies and promotional communications for a leading education platform in dermatology. You will drive marketing execution across various channels, ensuring excellence in performance metrics. If you thrive in a fast-paced, entrepreneurial environment and have a passion for healthcare marketing, this is the perfect opportunity to make a significant impact in the field. Join a team dedicated to elevating patient care through innovative solutions and educational content.

Qualifications

• 3-5+ years of marketing experience, preferably in healthcare or pharma.
• Demonstrated leadership and strategic problem-solving skills.

Responsibilities

• Lead marketing execution across channels including email and social media.
• Collaborate with stakeholders to develop and deploy marketing solutions.

Skills

Strategic problem solving

Accountability

Collaboration

Leadership

Marketing execution

Education

Bachelor's degree in Marketing or related field

Tools

Email marketing platforms

Social media management tools

Job description

Marketing Manager - HCP Communications & Engagement

USA Remote

Our Company
Dermsquared is the leading education, information, and services platform for dermatology professionals to elevate patient care. We serve our community of HCPs by providing practical clinical and non-clinical content through digital and in-person connections. We provide our community with solutions to manage their patients’ care through onsite and digital educational content based on the newest and best therapies and techniques from respected thought leaders in the field of dermatology as well as services to enhance their career trajectories. Dermsquared is the distribution channel for CMEsquared, which provides the highest quality education for dermatology professionals who care for patients with skin disorders. Our offerings have been proven to enhance clinician confidence, demonstrated by exceptional audience and partner retention rates for our ecosystem. For more details on our portfolio, visit our website at dermsquared.com.

The Essentials

This opportunity is only for those looking for a fast-paced entrepreneurial environment who bring a track record of both consistent results and a way of working admired by their partners.

• Vision - the ability to zoom out, take a point of view on “What does good look like” and passionately communicate this across and outside the organization
• Strategic problem solving - the ability to define how to get to the vision by breaking the opportunity or problem down to simple and executable strategies
• Accountability and collaboration - the ability to take ownership and be accountable for the outcome and motivate others to work effectively across the organization and set clear expectations
• Personal grit - the willingness and ability to dive into executional details

Job Description (two roles available)
Title: Manager – Marketing Manager
Reporting to: Director of HCP Communications & Engagement
Location: Remote (East Coast or Central Time is strongly preferred)

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

There are two Marketing Manager roles available, and each will be a key part of the HCP Communications and Engagement team at Dermsquared. One role will focus on engagement plans for the CMEsquared business. CMEsquared provides onsite and digital educational content to our community on new and evolving therapies and techniques from respected thought leaders in the field of dermatology to help improve patient management. The second will focus on promotional communications (non-CME) in support of the Dermsquared business portfolio of solutions for dermatology.

Responsibilities

• As a key member of the HCP Communications & Engagement team, lead marketing execution across channels including email and social
• Ensure executional excellence tied to key performance indicators
  • Monthly average users
  • Time on site
  • Open & click through rates
  • Engagement
  • Paid Media to Drive Learners / Completers (for CMEsquared)
• Collaborate with key stakeholders to develop and deploy all solutions
• Ensure data enrichment is an integral part of communications & engagement plans

Requirements

• Demonstrated leadership essentials
• 3-5+ years of experience in marketing
• Prior experience in healthcare/pharma/agency preferred
• Prior experience in a growing startup or similar environment is a plus
• Travel – estimated less than 20%

Salary Commensurate with Experience plus Benefits

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