Marketing Manager: Growth, Strategy & ROI

Shaw’s Home Comfort; Lemoore (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

Shaw's Home Comfort in Lemoore, CA is seeking a Marketing Manager to lead strategy and drive measurable results for our HVAC and plumbing services.

You will plan campaigns, manage budgets, review Google Ads and PPC performance, and collaborate with content creators to turn goals into campaigns with clear targets and ROI. This role emphasizes both creative thinking and data-driven decision making.

Qualifications

• Experience in marketing management or similar role.
• Strong marketing strategy and ROI measurement.
• Experience with Google Ads, PPC, email and direct mail.
• Ability to analyze numbers and translate data into actions.
• Experience managing calendars, budgets, vendors, and deadlines.
• Excellent written and verbal communication.

Responsibilities

• Plan and manage the marketing calendar and campaigns.
• Review Google Ads and PPC and coordinate with vendors.
• Track budgets, ROI, leads, and performance metrics.
• Coordinate with content creator for assets and messaging.
• Manage email and direct mail campaigns.
• Oversee budgets and vendor invoices.
• Report results to leadership with actionable recommendations.
• Work with outside agencies, designers, printers, and PPC partners.

Skills

Marketing management

Campaign planning

Performance tracking

ROI measurement

Data analysis

Google Ads

PPC campaigns

Email marketing

Direct mail marketing

Budgeting

Vendor management

Marketing calendar

Cross-functional coordination

Communication skills

Content collaboration

Tech-savviness

ServiceTitan Marketing Pro

HVAC/home services knowledge

Team orientation

Tools

ServiceTitan Marketing Pro

Job description

Shaw's Home Comfort in Lemoore, CA is seeking a Marketing Manager to lead strategy and drive measurable results for our HVAC and plumbing services.

You will plan campaigns, manage budgets, review Google Ads and PPC performance, and collaborate with content creators to turn goals into campaigns with clear targets and ROI. This role emphasizes both creative thinking and data-driven decision making.