Marketing Manager (Growth, Brand & Creative)

Chérie Amour Inc.; Pullman (WA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Performance‑based bonuses

Medical, dental, vision, life, LTD, 4‑

401(k)

Paid vacation and sick leave

Ongoing training and development

Ownership of marketing in a growing公司

Job summary

Cherie Amour is looking for a Marketing Manager to lead brand growth across paid ads, email/SMS, web, and content. You will own campaigns end‑to‑end, manage budgets, and drive conversions in a fast‑paced, growth‑driven environment.

The role emphasizes strategic thinking, creative execution, and measurable results, with responsibilities spanning multi‑channel campaign planning, optimization, and performance analysis.

Qualifications

• 3+ years of experience in marketing, growth, or campaign management.
• Experience managing paid advertising campaigns (Meta, Google, or similar).
• Strong copywriting skills across email, web, and ad creative.
• Demonstrated ability to create or direct high‑quality, visually cohesive marketing assets.
• Experience with email/SMS platforms (Klaviyo preferred).
• Experience with website management, landing pages, or conversion optimization (WordPress preferred).
• Strong analytical skills and ability to translate data into action.
• Proficiency in design tools (Canva, Adobe Creative Suite, or similar).
• Strong organizational and project management skills.

Responsibilities

• Plan, execute, and optimize multi‑channel campaigns across email, SMS, paid ads, social, and web.
• Build and manage structured promotional calendars aligned with revenue goals and key business initiatives.
• Own campaigns end‑to‑end: concept, execution, performance tracking, and optimization.
• Manage and optimize paid advertising campaigns ( Meta, Google, or similar).
• Allocate budgets, test creative and audiences, and improve performance over time.
• Drive measurable growth in leads, bookings, and revenue.
• Write clear, compelling, on‑brand copy for emails, ads, landing pages, and web content.
• Create or oversee visually cohesive marketing assets with strong design and detail.
• Ensure outputs are polished, elevated, and on brand; use Canva or Adobe as needed.
• Own email and SMS strategy, including segmentation, automation, and campaign planning.
• Build and optimize flows, promotions, and retention efforts.
• Continuously improve engagement, conversion, and client lifetime value.
• Manage and improve website performance, UX, and conversion rates.
• Develop landing pages and funnels that drive bookings and sales.
• Identify friction points and implement data‑driven improvements.
• Track and analyze performance across all marketing channels.
• Use data to make informed decisions and continuously improve results.
• Conduct competitive analysis to identify opportunities and strengthen positioning.

Skills

Copywriting

Analytics

Design sense

Project management

Marketing automation

CRM familiarity

Tools

Klaviyo

WordPress

Canva

Adobe Creative Suite

Job description

Campaign Strategy | Paid Ads | Email/SMS | Web & Creative Direction

Location: Pullman, WA Position: Full-time

Cherie Amour is seeking a results‑driven Marketing Manager to lead brand growth, campaign execution, and overall marketing performance. This is not a coordinator or social media‑only role. You will own marketing outcomes, building and executing campaigns across paid ads, email/SMS, web, and content, while ensuring everything is visually elevated, on‑brand, and conversion‑focused. We are looking for someone who can think strategically, execute creatively, and drive measurable results.

Campaign Strategy & Execution

• Plan, execute, and optimize multi‑channel campaigns across email, SMS, paid ads, social, and web.
• Build and manage structured promotional calendars aligned with revenue goals and key business initiatives.
• Own campaigns end‑to‑end: concept, execution, performance tracking, and optimization.

Paid Media & Growth

• Manage and optimize paid advertising campaigns (Meta, Google, or similar platforms).
• Allocate budgets, test creative and audiences, and improve performance over time.
• Drive measurable growth in leads, bookings, and revenue.

Creative Direction, Copy & Design

• Write clear, compelling, on‑brand copy for email campaigns, ads, landing pages, and web content.
• Create or oversee visually cohesive marketing assets with a strong attention to design and detail.
• Ensure all marketing outputs—emails, landing pages, ads, and digital content—are polished, elevated, and aligned with brand standards.
• Execute within tools like Canva or Adobe when needed to bring campaigns to life.

Email, SMS & Lifecycle Marketing

• Own email and SMS strategy, including segmentation, automation, and campaign planning.
• Build and optimize flows, promotions, and retention efforts.
• Continuously improve engagement, conversion, and client lifetime value.

Website & Conversion Optimization

• Manage and improve website performance, user experience, and conversion rates.
• Develop landing pages and funnels that drive bookings and sales.
• Identify friction points and implement improvements based on data.

Analytics & Competitive Analysis

• Track and analyze performance across all marketing channels.
• Use data to make informed decisions and continuously improve results.
• Conduct competitive analysis to identify opportunities and strengthen positioning.

This Role Is a Strong Fit If You

• Have experience owning marketing performance, not just executing tasks.
• Are confident managing campaigns, budgets, and measurable outcomes.
• Have a strong eye for design and can identify what feels elevated, cohesive, and on‑brand.
• Are comfortable writing copy that is both engaging and conversion‑focused.
• Understand how paid ads, email/SMS, web, and content work together.
• Are proactive, organized, and able to manage multiple campaigns simultaneously.
• Thrive in a fast‑paced, results‑driven environment.

Requirements

• 3+ years of experience in marketing, growth, or campaign management.
• Experience managing paid advertising campaigns (Meta, Google, or similar).
• Strong copywriting skills across email, web, and ad creative.
• Demonstrated ability to create or direct high‑quality, visually cohesive marketing assets.
• Experience with email/SMS platforms (Klaviyo preferred).
• Experience with website management, landing pages, or conversion optimization (WordPress preferred).
• Strong analytical skills and ability to translate data into action.
• Proficiency in design tools (Canva, Adobe Creative Suite, or similar).
• Strong organizational and project management skills.

Preferred Experience

• Background in branding, creative direction, or content strategy.
• Experience in a direct‑to‑consumer, service‑based, or luxury brand environment.
• Familiarity with CRM systems and marketing automation tools.

Compensation & Benefits

• Competitive salary (based on experience)
• Performance‑based bonuses tied to marketing results
• Medical, dental, vision, life, LTD, and 401(k)
• Paid vacation and sick leave
• Ongoing training and development
• Opportunity to take ownership of marketing in a growing company

About Cherie Amour

Cherie Amour creates high‑end, confidence‑focused photography experiences. Our clients invest in more than images—they invest in an experience that helps them reconnect with confidence and a stronger sense of self. Marketing plays a critical role in shaping that journey—from first impression to final conversion.

To Apply

Submit your resume along with examples of your work.