The Marketing Manager, Grocery Retail leads revenue growth strategies, manages campaigns, community outreach, and in-store experience to drive sales and traffic.
Responsibilities:
- Own weekly sales and traffic targets, measuring success by sales growth.
- Manage loyalty program, including enrollment, retention, and communications.
- Lead omnichannel campaigns across social, radio, print, and in-store, maintaining vendor relationships.
- Oversee in-store customer experience, signage, displays, and cultural activations.
- Manage weekly circular creation and community outreach efforts.
Core Competencies:
- Focus on sales-driven decisions and retail operations.
- Create memorable customer experiences.
- Lead teams effectively, communicate clearly, and own outcomes.
Success Metrics:
- Increase weekly customer count.
- Enroll 2,500+ in loyalty program by week 12.
- Manage paid media spend within 1% of sales monthly.
Requirements
Qualifications:
- 4–7 years marketing experience, preferably in grocery retail.
- Bilingual in English and Portuguese or Spanish; multicultural market understanding.
- Experience with paid social, radio, print campaigns, loyalty programs, and community partnerships.
- Strong team leadership, vendor management, and cultural fluency.
Benefits
Compensation and Benefits:
- Base salary of $90,000 -$110,000 depending on experience
- Bonus potential for the right candidate
- Full-Time health benefits
- Opportunity to work with and have a seat at the table with a small, humble, yet hungry grocery company on the rise