Marketing Manager | Full-Time | Santander Arena

Spectra; Reading (Berks County); On-site; USD 46,000 - 51,000; Full time

Job summary

A leading company in venue management seeks a Marketing Manager to develop marketing strategies for events at Santander Arena. The role involves collaborating with event organizers, managing budgets, and analyzing market trends to optimize attendance. Candidates should have a degree in marketing and relevant experience in event marketing.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) savings plan

401(k) matching

Paid time off

Qualifications

• 3 - 5+ years of experience in marketing, promotions, or event marketing.
• Experience in media buying, digital advertising, and promotional campaigns.

Responsibilities

• Develop and execute media plans tailored to events of all sizes.
• Build and maintain strong relationships with show promoters.
• Conduct market research to track audience demographics.

Skills

Organizational Skills

Marketing Analytics

Media Buying

Education

Bachelor’s degree in marketing

Tools

Google Analytics

Placer AI

Job description

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

Develops and oversees comprehensive marketing strategies to promote events, increase brand awareness, and drive attendance at Santander Arena & Performing Arts Center. Collaborates with event organizers, sponsors, and media partners to maximize promotional opportunities. Analyzes market trends, audience insights, and campaign performance metrics to optimize marketing initiatives. Manages budgets, negotiates contracts, and ensures all marketing efforts align with organizational goals and brand identity.

This role will pay an annual salary of $46,000-$51,000.

Benefits for Full-Time roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until August 15, 2025.

About the Venue

Santander Arena, located in downtown Reading, Pennsylvania, is a versatile venue that serves as the home arena for the Reading Royals, the ECHL affiliate of the Philadelphia Flyers. The Santander Arena has hosted an array of live events including concerts, Disney on Ice, and other family friendly events attracting hundreds of thousands of visitors annually.

Responsibilities

• Develop and execute media plans tailored to events of all sizes, optimizing budget allocation for maximum impact.

• Serve as the local market expert, providing strategic guidance to promoters who may need support in effectively marketing their events.

• Build and maintain strong relationships with show promoters to align marketing strategies and maximize event success.

• Establish and grow community and media partnerships, including local press, charity organizations, and colleges, to enhance outreach.

• Work closely with the social media team to ensure they have tickets for giveaways and all necessary details for promotions, discounts, and event messaging.

• Negotiate media buys, trade promotions, and grassroots marketing initiatives to expand event exposure.

• Conduct market research, leveraging Placer AI data to track audience demographics and optimize marketing efforts.

• Plan and execute third-party promotions, digital retargeting, and social media strategies to grow audience reach.

• Oversee and approve all marketing materials, ensuring brand consistency across print, TV, radio, and digital ads.

• Collaborate with event promoters and facility personnel to execute effective marketing campaigns.

• Strengthening media relations and secure ongoing press coverage to increase event visibility.

• Assist in developing promotional materials and sales collateral to drive attendance and revenue.

• Provide post-event analysis, tracking key performance metrics to refine future marketing strategies.

• Contribute to special event marketing plans, integrating grassroots initiatives and digital engagement.

• Manage and expand media trade partnerships to enhance promotional reach and value.

Qualifications

• Bachelor’s degree in marketing, communications or a related field preferred.

• 3 - 5+ years of experience in marketing, promotions, or event marketing.

• Strong organizational skills with the ability to manage multiple projects, deadlines, and priorities effectively.

• Able to work flexible schedule including weekends and holidays.

• Experience marketing concerts, sports, or similar products.

• Experience in media buying, digital advertising, and promotional campaigns.

• Knowledge of local market trends, audience demographics, and event marketing strategies.

• Experience working in the entertainment, sports, or live events industry (preferred but not always required).

• Proficiency in marketing analytics tools, such as Google Analytics, Placer AI, or other data platforms.

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens ourpeople, improves ourservice, and raises ourexcellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.