Marketing Manager – Events, Retail, and RSVP Programs

Renewal by Andersen; Richmond (VA); Hybrid; USD 51,000 - 69,000; Full time

Benefits offered by this job

Competitive Medical, Dental, Vison Pl

PTO 15 days first year. PTO accruals +

401K with a match.

Short Term Disability.

Flexible Hybrid Schedule after 90 Days

Job summary

Renewal by Andersen of Central Virginia is seeking a Marketing Manager to lead our Events, Retail and RSVP Dinner marketing programs across Central Virginia. You will oversee strategy, day-to-day operations, and performance while developing Team Leads and Brand Ambassadors who generate qualified leads.

This role offers growth in a recognized home improvement brand, with emphasis on coaching, partnerships with Talent Acquisition, and a data-driven approach to optimize hours, costs, and revenue

Qualifications

• 5+ years previous experience in Event Marketing or other related fields.
• Experience developing leaders and leading large teams.
• Ability to build rapport with all employees and business owners.
• Strong organizational skills
• Excellent written and verbal communication skills
• Proficient in MS Office
• Core Competencies in... Communication; Planning and Organization; Relationship building; Integrity; Teamwork; Adaptability

Responsibilities

• Plan and execute retail, events, and RSVP dinner marketing programs to meet lead generation and production goals.
• Review the program calendar regularly to identify scheduling errors, staffing gaps, and opportunities to make better use of available capacity.
• Oversee employee scheduling to ensure each program has the coverage it needs.
• Manage event inventory and storage facilities and oversee payroll practices for the team.
• Coach Team Leads through regular one-on-ones and group coaching so they can support and develop their Brand Ambassadors.
• Partner with Talent Acquisition to recruit and hire team members and oversee onboarding and training.
• Plan and lead monthly in-person team meetings with administrative support.
• Set clear expectations, recognize strong performance, and foster a culture of accountability, teamwork, and continuous improvement.
• Track hours per demo, cost per appointment, and revenue per appointment. Use those results to guide staffing, coaching, and program decisions.
• Partner with marketing leadership to develop and execute growth strategies for Central Virginia.
• Exchange best practices with other Renewal by Andersen affiliates and coordinate with external agencies and partners, including the national call center

Skills

Event marketing

Leadership development

Communication

Organization

Team collaboration

Tools

MS Office

Job description

About the role:

Renewal by Andersen of Central Virginia is hiring a Marketing Manager to lead our Events, Retail and RSVP Din n er marketing programs. You'll oversee the strategy, day-to-day operations, and performance of these programs across Central Virginia while developing the Team Leads and Brand Ambassadors who generate qualified leads for our business. This is an opportunity to join one of the most recognized brands in home improvement while leading a growing team and directly impacting market performance.

What You'll Do:

• Plan and execute retail, events, and RSVP dinner marketing programs to meet lead generation and production goals.

• Review the program calendar regularly to identify scheduling errors, staffing gaps, and opportunities to make better use of available capacity.

• Oversee employee scheduling to ensure each program has the coverage it needs.

• Manage event inventory and storage facilities and oversee payroll practices for the team.

Develop and support your team

• Coach Team Leads through regular one-on-ones and group coaching so they can support and develop their Brand Ambassadors.

• Partner with Talent Acquisition to recruit and hire team members and oversee onboarding and training.

• Plan and lead monthly in-person team meetings with administrative support.

• Set clear expectations, recognize strong performance, and foster a culture of accountability, teamwork, and continuous improvement.

Improve performance and build partnerships

• Track hours per demo, cost per appointment, and revenue per appointment. Use those results to guide staffing, coaching, and program decisions.

• Partner with marketing leadership to develop and execute growth strategies for Central Virginia.

• Exchange best practices with other Renewal by Andersen affiliates and coordinate with external agencies and partners, including the national call center

What You Bring

• 5+ years previous experience in Event Marketing or other related fields.

• Experience developing leaders and leading large teams.

• Ability to build rapport with all employees and business owners.

• Strong organizational skills

• Excellent written and verbal communication skills

• Proficient in MS Office

• Core Competencies in...
  • Communication
  • Planning and Organization
  • Relationship building
  • Integrity
  • Teamwork
  • Adaptability

Benefits

• Competitive Medical, Dental, Vison Plans.

• 15 PTO days your first year. PTO Accruals increase every year with the company, Caps at 20 days per year.

• 401K with a match.

• Short Term Disability.

• Flexible Hybrid Schedule after 90 Days of employment.

Salary

• Base Salary of $60,000.00 per year, a 40-hour work week is expected, paid biweekly.

• Eligible for Monthly Bonus, Based On Department performance.

  • Events Bonus, Retail Bonus, RSVP Bonus

Our employees help make Renewal by Andersen an extraordinary workplace and consistently empower each other to pay if forward in the community we serve.

We find strength in our dedication through following our Core Values; Install Integrity, Embody Respect, Champion Care, and Achieve Ambition.

From training, hands-on learning, internal & external social events, local business partnerships, community volunteering and true passion to provide the home improvement experience of homeowners' dreams, we've got it!

If you're looking for a place to grow & challenge yourself to become your best, you've found the perfect company!

Renewal by Andersen of Central Virginia and Roanoke is committed to providing a safe and secure workplace. As part of the hiring process, a background check will be conducted on all potential employees who receive conditional job offers.