Marketing Manager, Engagement, Faculty Marketing Programs

Cengage; Massachusetts; On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage is seeking a Marketing Manager for Engagement on the Faculty Marketing team to develop customer engagement strategies driving adoption, success and retention across Gale, Visible Body, Spark (ELL) and related products.

You will lead cross-functional efforts to ensure consistent onboarding, education, and usage communications and manage the Gale newsletter and social media. The role emphasizes collaboration, messaging discipline, and data-driven optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years experience in customer marketing, lifecycle marketing, product marketing, or engagement marketing.
• Experience developing customer communications across email, web, social media, and digital channels.
• Strong project management and organizational skills with the ability to run multiple concurrent initiatives.
• Excellent written and verbal communication skills with the ability to translate complex product information into customer-friendly messaging.
• Experience collaborating with cross-functional teams.
• Experience with marketing automation, CRM platforms, and customer engagement analytics is preferred.

Responsibilities

• Serve as the engagement marketing lead for customer outreach within Specialized Learning Solutions.
• Lead customer messaging for transitions to MindTap and updates to core marketing functionality.
• Coordinate with Product Managers to ensure onboarding and usage communications throughout the lifecycle.
• Coordinate communication plans for product launches, migrations, and other customer-impacting initiatives.
• Own the Gale monthly newsletter and social media strategy.
• Ensure messaging is reflected across the website, Help docs, and digital resources.

Skills

Lifecycle marketing

Engagement marketing

Customer communications

Cross-functional collaboration

Project management

Written & verbal comms

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketing automation

CRM platforms

Analytics tools

Job description

What you'll do here:

The Marketing Manager for Engagement on the Faculty Marketing team is responsible for developing and delivering customer engagement strategies that drive product adoption, customer success, and retention across a portfolio of specialized learning solutions, including Gale, Visible Body, Spark (ELL), and other strategic products.

Key Responsibilities

Product Portfolio Communications

• Serve as the engagement marketing lead for customer outreach within Specialized Learning Solutions, including Gale, Visible Body, Spark (ELL), and other strategic products and initiatives as assigned.
• Lead customer messaging supporting the transition of Visible Body and Spark customers into MindTap and bringing up to date with core marketing functionality.
• Coordinate with Product Managers and the Engagement Team to ensure customers receive consistent onboarding, education, and usage communications throughout the product lifecycle.
• Coordinate communication plans for product launches, migrations, and other customer-impacting initiatives outside the core CLP portfolio.

Customer Content & Digital Experience

• Own the Gale monthly customer newsletter, including editorial planning, content development, and performance optimization.
• Responsible for Gale social media strategy and execution for supported products.
• Ensure Specialized Learning Solutions customer messaging is accurately reflected and integrated across the global website, Help documentation, and other digital customer resources.
• Will include supporting the migration of current separate customer materials into a new global website.
• Maintain a regular cadence of customer communications highlighting product updates, best practices, success stories, and new capabilities.

Cross-Functional Leadership

• Partner with Product Managers to translate new features, product enhancements, and critical initiatives into customer-focused messaging delivered through the most effective channels.
• Ensure customer messaging is aligned across products, channels, and touchpoints while reinforcing a consistent brand voice.
• Measure and optimize engagement performance using customer and campaign metrics to continuously improve lifecycle programs.

Skills you will need here:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years experience in customer marketing, lifecycle marketing, product marketing, or engagement marketing.
• Demonstrated experience developing customer communications across email, web, social media, and digital channels.
• Strong project management and organizational skills with the ability to run multiple concurrent initiatives.
• Excellent written and verbal communication skills with the ability to translate complex product information into customer-friendly messaging.
• Experience collaborating with cross-functional teams.
• Experience with marketing automation, CRM platforms, and customer engagement analytics is preferred.

A positive outlook!

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals.

Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process.

If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [e-mail].

About Cengage

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.

For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide.

Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees.

The full base pay range has been provided for this position.

Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.

Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position, you will be eligible to participate in the company's discretionary incentive bonus program.

This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below. 10% Annual: Individual Target $67,000.00 - $107,200.00 USD

Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we've built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.