Marketing Manager, Email & Martech

SEPHORA; San Francisco (CA); Hybrid; USD 118,000 - 132,000; Full time

Benefits offered by this job

Health plan

401k match

PTO & leave

Tuition reimbursement

Discount on Sephora products

Mental health resources

Job summary

Sephora in San Francisco is seeking a Marketing Manager, Email & MarTech to drive strategic email campaigns and technology-enabled marketing solutions that scale with client engagement.

You will lead a team, translate business objectives into data-driven programs, and collaborate with product, engineering, analytics to advance personalization and channel growth. The role blends marketing strategy with tech implementation in a hybrid workplace.

Qualifications

• 4+ years of experience in email and digital marketing, retail preferred.
• 3+ years understanding of email best practices including segmentation and personalization.
• Proven ability to manage multiple high-visibility programs in a fast-paced environment.
• Strong strategic and analytical skills with experience using reporting tools to drive action.
• High attention to detail with excellent organizational and project management capabilities.
• Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel).
• Ability to collaborate cross-functionally and navigate ambiguity across teams, projects, and priorities.

Responsibilities

• Own the strategy, execution, and optimization of complex email campaigns supporting Makeup, Loyalty, and value programs
• Build strong cross-functional relationships to provide email strategy, channel best practices, and performance-based recommendations
• Define segmentation strategies to expand personalization and drive deeper channel engagement
• Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking
• Support the execution and adoption of strategic Email MarTech initiatives in partnership with Product Management, Engineering, Analytics, and technology vendors
• Translate business objectives into technology-enabled marketing solutions leveraging customer data architecture, automation, and campaign orchestration capabilities
• Identify, prioritize, and execute experimentation opportunities including AI-enabled capabilities, dynamic content, and emerging technologies
• Stay at the forefront of email marketing technology and industry innovation, proactively evaluating new tools and best practices
• Analyze email performance across all KPIs to inform campaign strategies and surface key trends
• Consolidate and socialize wins, test results, and future recommendations with stakeholders

Skills

Email marketing

Segmentation

Personalization

Analytics

Project management

Cross-functional teamwork

Communication

Presentation skills

Tools

Microsoft Office

PowerPoint

Excel

Job description

Job ID: 292697

Location Name: CA-FSC SF Off (0174)

Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)

Job Type: Full Time

Position Type: Regular

Job Function: Marketing

Work Location: Hybrid - San Francisco

Belong to Something Beautiful

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Your Role at Sephora

Ready for a career glow up? As Marketing Manager, Email & MarTech, you'll be the strategic force behind cutting-edge email campaigns and marketing technology innovation that connects millions of clients to the beauty they love. The work you do will impact beauty, as you translate business objectives into technology-enabled marketing solutions that drive engagement, personalization, and channel growth. You'll manage a team that's united in beauty, supported by those who are equally passionate about delivering innovative, data-driven client experiences at scale.

What You'll Do

• Own the strategy, execution, and optimization of complex email campaigns supporting Makeup, Loyalty, and value programs
• Build strong cross-functional relationships to provide email strategy, channel best practices, and performance-based recommendations
• Define segmentation strategies to expand personalization and drive deeper channel engagement
• Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking
• Support the execution and adoption of strategic Email MarTech initiatives in partnership with Product Management, Engineering, Analytics, and technology vendors
• Translate business objectives into technology-enabled marketing solutions leveraging customer data architecture, automation, and campaign orchestration capabilities
• Identify, prioritize, and execute experimentation opportunities including AI-enabled capabilities, dynamic content, and emerging technologies
• Stay at the forefront of email marketing technology and industry innovation, proactively evaluating new tools and best practices
• Analyze email performance across all KPIs to inform campaign strategies and surface key trends
• Consolidate and socialize wins, test results, and future recommendations with stakeholders

What You’ll Bring

• 4+ years of experience in email and digital marketing, retail preferred
• 3+ years of strong understanding of email best practices, including segmentation and personalization
• Proven ability to manage multiple high-visibility programs in a fast-paced, deadline-driven environment
• Strong strategic and analytical skills, with experience using reporting tools to drive action
• High attention to detail with excellent organizational and project management capabilities
• Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel)
• Ability to collaborate cross-functionally and navigate ambiguity across teams, projects, and priorities

What You’ll Get

The annual base salary range for this position is $117,895.00 - $131,765.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.Individuals employed in this position may also be eligible to earn bonuses.This job will be posted for a minimum of five days.

• Caring Community. You’ll collaborate with teammates who are equally passionate about innovating and driving the industry forward – together, united in beauty.
• Fulfilling Path. Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills.
• Meaningful Work. As you make an impact on beauty, you’ll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of.

Rewards As Unique As You

Some benefits have eligibility requirements and may depend on job classification and length of employment.

• Health. Choose a healthcare plan to fit you and your family’s needs with medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance.
• Wealth. We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
• Balance. You’ll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.
• Growth. Career growth is built into every role, with access to training, development, and tuition reimbursement.
• Perks. Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.
• Support. Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.

Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category. Sephora is committed to providing reasonable accommodation ta applicants with disabilities or other medical conditions.

Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Join Us and Belong to Something Beautiful