Marketing Manager — Elevate Women in Music Technology

Women; San Francisco (CA); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Job summary

Women's Audio Mission is seeking a Marketing Manager to lead a strategic marketing and social media plan that supports external storytelling, increases WAM’s presence, grows program enrollments and drives audience engagement.

Based in San Francisco or Los Angeles, this full-time role involves creating compelling content, managing newsletters, press releases, website updates, and partnerships, while collaborating with program staff across the organization.

Qualifications

• 4-5 years in marketing and communications.
• Experience creating and overseeing comprehensive marketing plans across all functions.
• Experience managing websites and content.
• 4-5 years of professional copywriting experience.
• 4-5 years of professional experience in creating and designing compelling social media content and managing a daily posting schedule.
• 4-5 years of professional experience managing social media platforms – Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
• Demonstrated experience with market analytics and reporting.

Responsibilities

• Create and execute a marketing plan and schedule for social media, email newsletters, press releases and all other types of communication assets.
• Develop engaging daily content on WAM’s social media platforms – Facebook, Twitter, Instagram, TikTok, LinkedIn, Threads and others.
• Create digital content, capturing photos/videos, generating reels, graphics and videos for social media channels, email newsletters, website, and educational materials.
• Produce weekly to bi-monthly email campaigns in Mailchimp or similar platform. Ensure consistent strategy, accuracy and consistency.
• Identify target audience segments and develop targeted marketing strategies tailored to donor, student, educator, ally segments.
• Research, develop, and maintain third party promotional partnerships and relationships (sponsorships, etc.).
• Monitor and respond to social media messages, feedback and reviews on platforms like Google and Yelp.
• Create events and monitor ticket sales utilizing platforms such as Eventbrite, School Auction, or similar platforms.
• Manage WAM’s website in collaboration with contracted web design contractor(s).
• Manage and expand WAM’s media list, cultivating strong relationships with journalists, bloggers and influencers.
• Ensure that press releases are created/launched as needed in conjunction with general marketing schedule.
• Create monthly reports tracking and analyzing marketing and social media data.
• Work with graphic design consultants as needed for projects that require additional support, ensuring that assets adhere to the WAM image/brand.
• As needed, assist with the managing of vendors/contractors/external agencies relevant to marketing.

Skills

Marketing strategy

Social media management

Copywriting

Content creation

Email campaigns

Analytics

Video shooting/editing

Project management

Communication

Education

Bachelor of Arts degree or equivalent experience

Tools

Mailchimp

Hootsuite

WordPress

Eventbrite

Google Analytics

Google Ads

Job description

Women's Audio Mission is seeking a Marketing Manager to lead a strategic marketing and social media plan that supports external storytelling, increases WAM’s presence, grows program enrollments and drives audience engagement.

Based in San Francisco or Los Angeles, this full-time role involves creating compelling content, managing newsletters, press releases, website updates, and partnerships, while collaborating with program staff across the organization.