Marketing Manager E-Commerce (Remote, US-Based)

BADESOFA; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

BADESOFA is seeking a dynamic eCommerce and marketing leader to drive digital growth and optimize the customer journey. This remote role involves managing site operations, developing marketing strategies, and collaborating with cross-functional teams to enhance brand presence in the wellness space.

Benefits

Fast-growing brand with unique products

Collaborative and creative team environment

Opportunity to shape brand voice and growth

Qualifications

• 3-5 years in DTC e-commerce with a focus on marketing.
• Strong understanding of e-commerce platforms and user experience.
• Ability to manage multiple projects with attention to detail.

Responsibilities

• Analyze e-commerce platform performance and implement improvements.
• Develop and execute a cohesive marketing calendar.
• Collaborate with teams for product launches and brand strategy.

Skills

Project Management

Analytical Mindset

Trend Awareness

Tools

Shopify

Job description

About BADESOFA

Join BADESOFA, a trailblazer in revolutionizing the bathing and wellness experience! Founded in Germany in 2019, we launched the Bath Sofa - a luxurious bathtub cushion that transforms your bath into a haven of comfort and relaxation. Our mission is to bring the cozy feel of a sofa to bathtubs worldwide. With a strong commitment to innovation and comfort, BADESOFA is at the forefront of the "Home Spa Revolution," delivering exceptional bath and home products.

About the Role

We are seeking a highly motivated and dynamic individual to lead and execute our eCommerce and marketing efforts. This role will be responsible for driving digital growth, managing our DTC site operations, and developing customer-centric strategies to optimize the customer journey. The ideal candidate combines strategic thinking, project management excellence, and a deep understanding of eCommerce and the consumer journey.

Location: Remote, US-Based

Key Responsibilities

E-Commerce Site Conversion and Operations:

• Analyze the e-commerce platform’s performance to identify areas of improvement and implement data-driven solutions to enhance the customer journey.
• Collaborate with cross-functional teams (design, product, tech) to refine the shopping experience and ensure alignment with brand values.
• Oversee digital content, new product launches, and updates, while coordinating with third-party logistics (3PL) providers for seamless operations.

Marketing Calendar Planning and Execution:

• Develop and own a cohesive, cross-functional marketing calendar aligned with annual growth objectives.
• Lead the end-to-end execution of marketing projects outside of paid ad spend (e.g., Meta).
• Collaborate with CRM, organic social, and PR teams to establish a brand-building content strategy.
• Play a key role in new product launches, from ideation to market introduction.

Requirements

Experience:

• Consumer Goods E-Commerce: 3-5 years of experience in fast-paced, direct-to-consumer (DTC) e-commerce businesses, ideally with a focus on marketing and product management.
• Marketing Strategy:Demonstrated ability to create actionable plans that drive measurable results.
• User Experience Expertise: Strong understanding of e-commerce platforms (preferably Shopify) and proven experience implementing improvements to optimize the customer journey.

Skills:

• Project Management: Proven ability to manage multiple projects simultaneously with exceptional attention to detail, ensuring deadlines and goals are consistently met.
• Analytical Mindset:Strong intuition for analyzing KPIs, site data, and marketing results to make data-driven decisions and recommendations.
• Proactive & Independent: A self-starter who thrives in an independent work environment while effectively collaborating with cross-functional teams.
• Trend Awareness: Passion for staying up-to-date with the latest e-commerce, social media, and digital marketing trends to ensure innovative strategies.

Why Join Us?

• Be part of a fast-growing brand with a unique product at the forefront of the wellness space.
• Collaborate with a passionate, creative, and forward-thinking team.
• Shape the voice and growth of a brand that’s redefining self-care.