Marketing Manager, Digital Content

CivicMinds, Inc; Los Angeles (CA); On-site; USD 85,000 - 110,000; Full time

Job summary

CivicMinds, Inc. in Los Angeles seeks a seasoned content marketing professional to lead product photography, creative marketing, and e-commerce content strategies. You will coordinate studios, guide visual storytelling, and maintain brand guidelines across digital assets.

You will collaborate with creators, affiliates, and internal teams to optimize Amazon A+ Content, social platforms like TikTok Shop and ShopMy, and overall customer engagement through compelling imagery and campaigns.

Qualifications

• 4+ years of experience in content marketing, creative marketing, or related field.
• Experience with consumer products in housewares/home goods or similar categories.
• Hands-on experience creating and editing product images using AI-powered tools.
• Strong understanding of product photography, visual storytelling, and creative direction.
• Experience developing and maintaining visual brand guidelines.
• Familiarity with Amazon A+ Content creation and publishing.
• Understanding of TikTok, ShopMy, social commerce, creator, and affiliate strategies.
• Strong analytical skills to track performance metrics and drive decisions.
• Excellent project management and organizational skills for multiple brands.

Responsibilities

• Organize and coordinate product photography projects with creative direction for studios.
• Create, edit, and enhance product images using AI-powered tools.
• Develop and maintain visual brand guidelines across assets and platforms.
• Guide brand storytelling and content strategy across social commerce channels.
• Collaborate with creators, affiliates, and agencies to ensure brand consistency.
• Manage Amazon A+ Content from direction to publishing and optimization.
• Work with internal teams to deliver high-quality visual assets.

Skills

Content marketing

Creative marketing

E-commerce marketing

Brand storytelling

Analytical skills

Project management

Tools

Adobe Photoshop

Adobe Creative Suite

Canva

AI image editing

Job description

• Organize and coordinate product photography projects, providing creative direction to photo studios to showcase product features, benefits, and differentiators.
• Create, edit, and enhance product images using AI-powered creative tools.
• Develop and maintain visual brand guidelines to ensure consistency across product photography, graphics, and digital platforms.
• Guide brand storytelling and content strategy across TikTok, ShopMy, and other social commerce platforms.
• Collaborate with creators, affiliates, and external agencies to ensure brand consistency and effective content execution.
• Manage Amazon A+ Content from creative direction and development through publishing and optimization.
• Work closely with internal studio, graphics, and marketing teams to deliver high-quality visual assets.

Customer Experience & Engagement

• Own and manage the end-to-end product packaging QR code and product registration program.
• Coordinate with packaging, purchasing, and cross-functional teams to ensure accurate QR code implementation across all products.
• Oversee product registration setup and customer engagement initiatives.
• Monitor registration rates, customer engagement, and program performance.
• Analyze performance data to identify opportunities to improve customer experience, conversion rates, and engagement.
• Continuously optimize digital customer touchpoints and product registration initiatives.

Qualifications & Experience

• 4+ years of experience in content marketing, creative marketing, e-commerce marketing, or a related field.
• Experience working with consumer products, ideally within housewares, home goods, or similar product categories.
• Hands-on experience creating and editing product images using AI-powered tools.
• Strong understanding of product photography, visual storytelling, and creative direction.
• Experience developing and maintaining visual brand guidelines.
• Familiarity with Amazon A+ Content creation and publishing.
• Understanding of TikTok, ShopMy, social commerce, creator, and affiliate content strategies.
• Strong analytical skills with the ability to track performance metrics and make data-driven decisions.
• Excellent project management and organizational skills, with the ability to manage multiple brands, priorities, and deadlines.

Preferred Qualifications

• Experience in the housewares, home goods, or consumer product industry.
• Experience managing creator and affiliate programs through platforms such as ShopMy and TikTok Shop.
• Familiarity with product registration and QR code management platforms, particularly Brij.
• Proficiency in Adobe Photoshop, Adobe Creative Suite, Canva, or similar creative design tools.
• Experience with AI-powered image generation and editing platforms.
• Experience managing Amazon marketplace content and product detail page optimization.