Marketing Manager - Demand Generation

oilandgasjobsearch.com; North Carolina; Remote; USD 85,000 - 110,000; Full time

Job summary

A leading industrial tools company is seeking a Marketing Manager - Demand Generation. This role involves driving revenue growth through targeted marketing strategies and integrated campaigns. The ideal candidate will have over 5 years of B2B marketing experience, expertise in CRM tools, and strong analytical skills. We offer competitive pay, comprehensive benefits, and a collaborative work culture that values innovation and teamwork.

Benefits

Competitive Pay + Annual Bonuses

Comprehensive Benefits

Retirement Plans & Employer Contributions

Generous PTO

Career Development Opportunities

Team Member Appreciation Events

Qualifications

• 5+ years of B2B marketing experience.
• Experience in demand generation and revenue accountability.
• Familiarity with industrial or manufacturing markets is a plus.

Responsibilities

• Develop and execute marketing plans for revenue growth.
• Design multi-channel marketing campaigns.
• Leverage CRM data and analytics for campaign optimization.
• Collaborate with Sales and external agencies to enhance market presence.

Skills

B2B marketing

Data analysis

Demand generation

CRM expertise

Communication skills

Education

Bachelor's degree in Marketing or Business

Tools

Salesforce

HubSpot

Pardot

Job description

Marketing Manager - Demand Generation

Location: Remote - Charlotte or Nashville Metropolitan area preferred

At JPW Industries, we don't just build products - we build careers.

At JPW Industries, we are redefining excellence in industrial tools and machinery. With industry shaping brands like Jet, Powermatic, Wilton, Edwards, Baileigh and Axiom, we lead the way in delivering high quality solutions to professionals worldwide. Join us and play a pivotal role in shaping the future of our products and industry.

What You Will Do: Design. Collaborate. Drive.

We're seeking a Marketing Manager - Demand Generation to lead high-impact, channel-specific strategies and integrated campaigns that drive revenue growth and amplify our leadership in the industrial tools market. If you're a data-driven, collaborative, and results-oriented marketer ready to make a difference in a fast-paced environment, we want you on our team!

Key Responsibilities:

• Drive Revenue Growth: Develop and execute targeted marketing plans for high-value end-user segments through distributors, direct channels, and field initiatives, aligning with sales to hit revenue and margin goals.
• Craft Impactful Campaigns: Design multi-channel campaigns (digital ads, email, social media, content, trade shows, and distributor programs) that generate qualified leads, boost brand awareness, and deliver a seamless brand experience.
• Leverage Data for Success: Use CRM and analytics tools to track KPIs, analyze sales performance, and optimize campaigns, providing actionable insights to maximize ROI.
• Collaborate for Impact: Partner with Sales, Product, Service, and external agencies to create tools, assets, and programs that empower our field teams and elevate our market presence.

What You Will Bring: Experience. Teamwork. Problem-Solving.

• Education: Bachelor's degree in Marketing, Business or related field.
• Experience: 5+years of B2B marketing experience with a focus on demand generation and revenue accountability.
• Expertise in CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Pardot).
• Strong analytical skills with a knack for turning data into actionable strategies.
• Experience in industrial, manufacturing, or tools markets is a plus.
• Key Traits: Results-driven with extreme ownership, creative problem-solving, adaptability to change, and clear, persuasive communication skills.

Why JPW Industries? Lead. Innovate. Deliver.

We are more than just a workplace - we are a community of innovators, problem-solvers, and game-changers. Here's what we offer:

• Competitive Pay + Annual Bonuses
• Comprehensive Benefits: Medical, dental, vision, life insurance, disability, telehealth, and more from Day 1
• Retirement Plans & Employer Contributions
• Generous 3 weeks PTO + 9 Paid Holidays with additional floating day
• Career Development & Learning Opportunities
• Team Member Appreciation Events
• A Culture That Values Integrity, Teamwork & Innovation

At JPW Industries...we don't just build products - we build careers!

JPW Industries is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or other protected status.